INTELLIGENT CUSTOMER ENGAGEMENT

Right Communication for the Right Product to the Right Customer

at the Right Time through the Right Channel

> InTouch Retail CRM

> Customer Intelligence > Campaign Manager

>Social Connect > Clienteling > Lifecycle Marketer

5-7%Increase in sales

10xROI

on Retail CRM

Result within

3 monthsGo live in

2 weeks

DRIVING SALES & LOYALTY WITH INTELLIGENT CUSTOMER ENGAGEMENT

You already know that your customers buy certain products at certain time - which probably leads you towonder… How can you implement programs and campaigns to increase their purchase behavior? Would they be willing to buy more from you if they had in-store real-time recommendations on other products to buy?

If a customer buys from you every 30 days, and doesn't for a month, are you missing an opportunity? What if you could prompt them in advance to come into your store?

Wouldn’t it be great if you could predict the behavior of each of your customers? Giving them the right product at the right time, at the right price point and through the right channel, whether that’s in your store, on the Web, on a mobile phone, through email or on Facebook. All this is indispensible with retail changing fast!

Predicitive customer-centric strategies take centre-stage

Arrival of multi-channel interface approach

Retailers relinquish “one-size-fits-all”mindset for Personalization

Gaining mindshare has preceded

wallet share

Point of Sale has turned intoPoint of Engagement

At Capillary, our mission is to help you drive sales through Intelligent Customer Engagement ™.Our marquee customers like Pizza Hut, Puma, Benetton, Nokia and Nike have realized as much as a 10% increase in same-store sales by leveraging Capillary’s solutions, which combine frictionless consumer enroll- ment, back-end analytics and campaign management to drive consumer engagement across every major chan- nel, including in-store, mobile, e-mail and social.THE SOLUTION SUITE

CORE INFRASTRUCTURE• Data Security• 24/7 Helpdesk Support• High Availability

IntouchCore CRM &

Loyalty EngineMulti channel data

capture

CustomerIntelligenceQ&A based

BusinessIntelligence

Guided Reports andDashboards

CampaignManagerClosed Loop

Marketing Automation

Multi-channelEngagement

BUSINESS ANALYTICS

• Stat Modeling• Bespoke Analysis• Adhoc Analysis

AUXILIRY APPS• Gift Cards• Feedback Management System• E-Bills

Social ConnectConversation and

Engagement Platform

Coupons, Like Boosters and CRM Integration

ClientelingSingle view of

customer

Associate TaskflowManagement

LifecycleMarketer

Time - axis basedEngagement

In-store and DigitalIntegration

CONSULTING• Strategic Consulting• Loyalty Design• Dedicated Account

Management

INTE

LLIG

ENT

CU

STO

MER

EN

GA

GEM

ENTTM

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InTouch Real-time CRM & Loyalty EngineTM

Capillary’s POS pre-integrated InTouch CRM helps you collect data in store, online or wherever you need it from and manage it in one place. Increase sign-ups with a quick, virtually form-free, mobile or card-based signup process. Capillary Customer IntelligenceTM

Capillary Customer Intelligence helps you analyze data so you can begin to understand your customers better. The guided Q&A based platform is pre-configured to provide intuitive answers to

your business questions.

Capillary Multichannel Campaign Manager TM

Develop personalized marketing campaigns across all your channels: in-store, social media, email, mobile and even smartphones and tablets. Pre-packaged campaigns increase purchase frequency, up-sell, cross-sell and reduce lapsation.

Capillary Social Connect TM

Capillary’s Social CRM enriches your existing CRM data by capturing customer data from sourceslike Facebook, Twitter and Foursquare. Monetize your fan base with social campaigns showing

responses as high as 30%.

Capillary Clienteling TM

Build data from every visit, social media interactions or transactions available to your customer- facing staff through Capillary’s Clienteling. Provide exceptional in-store customer experience and personalized recommendations - At the time they want it and in a manner that suits your sales environment.

Capillary Lifecycle MarketerCapillary's Lifecycle Marketer helps you send communication to customers based on their predicted behavior, and send follow-on reminders based on their unique responses to your

campaigns. Time is money with Lifecycle Marketer.

TM

CAPILLARY ADVANTAGE

Single, Integrated360-degree Solution

Cloud based CRM & Quickdeployment

Store level Impact

From data capturing to advancedactionable analytics and closing the loop by executing focused, targeted and ROI-oriented campaigns

Easy integration with mostpoint-of-sale systems, zero infrastructure investment and quicker results with quicker deployment- Go live in 2 weeks.

Empowering the CMOs team withthe ability to create workflowsand manage micro-targetedcampaign at the store level

Testimonials

”Capillary’s analytical solutions have helped us identify our customer’s responsiveness to different product segments and their repeat tendencies, enabling us to better design our product launch campaigns”

”Campaigns combined with Capillary's in-store dynamic vouchering solution for up-sell have helped us increase revenues for all our stores”

Edward KhooRetail Area Manager, PumaJuliana Lim

Senior Marketing Director, Pizza Hut

"Capillary provides Jack Wills with an end-to-end Analytics and Campaigns service that has delivered tremendous results in a remarkably short period of time.”

"Capillary was a natural choice for us as they offer an easy to use and implement CRM solution which is very light weight on resource usage.”

Anupam Jhunjhunwala, CEO, Store 21

Preetesh ParmarHead of CRM and Loyalty, Jack Wills

70 Millionend consumers

10,000 Stores 140 clients

Awards & Recognitions Backed by leading investors

LONDON

DUBAI

BEIJINGSAN

FRANCISCOBANGALORE

SINGAPORE

SYDNEY

JOHANNESBURG

Leading Clients

Visit www.capillarytech.com for more details.For queries and more information contact us at : info@capillarytech.com