corporate citizenship...numbers in an infographic for further information please contact: mitun...
TRANSCRIPT
Corporate Citizenship Sustainability, Simplified.
The Bigger Picture: assessing your company’s socio-economic footprint June 2013
2
We are in a tough economic climate
3
People expect companies to make a positive contribution
What one issue do you most want companies to address?
(38% in the UK)
Sources: Cone/Echo Global CR Opportunity Study; Economist/Ipsos MORI May 2013 Issues Index
4
Companies are contributing, but the message does not always get through
Do companies make a positive impact on social and environmental issues?
(10% in the UK)
Sources: CBI Tax and British business report; Cone/Echo Global CR Opportunity Study; Populus/DLA Piper Trust Deficit survey;
5
How can companies respond?
6
Measuring socio-economic impacts
INDIRECT Economic impact through
the value chain
WIDER Social, economic and
environmental impacts
Economic impacts of the company’s own
operations
DIRECT
7
Measuring socio-economic impacts
INDIRECT
• Supplier and distributor incomes
• Job creation in the value chain
WIDER
• Impact of employee and supplier spending
• Impacts of products and services
• Community investment & Environmental impacts
• Jobs • Taxes • Procurement
spend • Value added
DIRECT
8
What makes a successful impact study?
9
Start with your audiences
Company
Suppliers/ Partners
Community
Government
Employees
• How many jobs are
supported in the supply chain?
• How does the company support SMEs?
• Who and how many does the company employ?
• What compensation /training do employees receive?
• How many jobs and businesses are supported locally?
• How does the company invest in the local community?
• How does the company contribute to Government’s employment and growth agenda?
• What is the company’s tax contribution?
10
Use data effectively to support your impact story
Leverage existing data sources and target areas for primary research
Balance the need for accuracy
Put performance in context
Don’t forget the human angle
11
Use it to inform decision-making
12
Consider targeted communications for different audiences
2013
Essence of Life:
Management
Report In-depth data analysis for
technical audiences
Key findings, metrics, & learnings to demonstrate new & innovative thinking
Profile individuals who have experienced impacts
Headline findings & numbers in an infographic
For further information please contact: Mitun Majumdar Associate Director
Corporate Citizenship
5th Floor, Holborn Gate
330 High Holborn
London WC1V 7QG
United Kingdom
T: +44 (0)20 7861 1616 E: [email protected]
W: www.corporate-citizenship.com
Contact details
The Power of Good