corporate communications > news releases, general publicity efforts, promotional materials,...
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CORPORATE CORPORATE COMMUNICATIONSCOMMUNICATIONS
>News Releases, General Publicity Efforts, Promotional Materials,
Standardization News, and Related PublicationsOFFICERS’ CONFERENCE SEPTEMBER 9–10, 2002
CCORPORATE ORPORATE CCOMMUNICATIONS OMMUNICATIONS MMAIN AIN FFUNCTIONSUNCTIONS
>Standardization News
>Public Relations
PPUBLICITY UBLICITY OOUTSIDE UTSIDE OF OF AASTMSTM
> More Participation In Your Technical Committee
> Awareness & Recognition Within the Field
> Support for Future Activities
NNEWS EWS RRELEASESELEASES> Primary Communications Vehicle to Outside Audiences> Originate from Staff Managers’ Trip Reports and Publicity Request Forms> Condensed from Tech News Articles> Contain Important Contact Information for Media
CCOMMITTEE OMMITTEE MMEDIA EDIA LLISTSISTS> Determine Where News Releases are Distributed> Every ASTM Technical Committee Has Its Own> Contain Titles of Industry Trade Journals> Editors’ Names & Addresses Updated Daily Via Internet> All Lists are Being Updated to Include International and Electronic Titles
> Committees to Review New Lists
CCLIPPING LIPPING SSERVICEERVICE> Feedback on Publicity Efforts
> Clippings of Media Coverage of ASTM
> All Clips are Forwarded to the Committees
> Gives Publication Name, Date of Issue, and Circulation Statistics
NNEWS BANKEWS BANK
COMMITTEE HOMEPAGESCOMMITTEE HOMEPAGES
>News & Upcoming Events• A Bank of News Releases is Posted on the ASTM Web Site
• Stored for One Year
• Posted Monthly
• News Releases are Posted on Individual Homepages
• Remain Posted for Approximately 3 Months
ASTM VIDEOASTM VIDEO
DISPLAY BOOTHDISPLAY BOOTH
HISTORY BOOKHISTORY BOOK
> 10 Minute Comprehensive Overview of ASTM
> Not Technical
> Testimonials from Industry Leaders & Lawmakers
> Footage of Committee Week Meetings & HQ
> Table-Top Display
> Easy to Assemble & Transport
> Posters and Materials Can Be Designed
> Covers ASTM’s First 100 Years
> Includes Timeline of When Committees Were Formed
> Totals 32 pages
WWHAT IS HAT IS AASTMSTM> 8 Panel, Business-Envelope Sized Brochure
> Answers Frequently Asked Questions About ASTM
> Also on the ASTM Web Site
Contact: Barbara Schindler,(610) 832-9603; [email protected]
HHANDBOOK OF ANDBOOK OF SSTANDARDIZATIONTANDARDIZATION
> 8 Page Overview of the Standards System
> Domestic and International
> Benefits of Standards
> Popular for Instructional Purposes
> Spanish, Chinese, and English edition
> Posted on the website
ANNUAL REPORTANNUAL REPORT
BOARD OF DIRECTORS BOOKBOARD OF DIRECTORS BOOK> Issued Annually
>Bios of Current Slate of Board Members
> Published Yearly in June SN> Mailed to Top Corporations> Also on the ASTM Web Site
NNEWS & EWS & IINFORMATIONNFORMATION
What What
WhoWho
What What
WheWhenn
are your committee’s goals?
do you need to reach?
do you want them to know?
Sufficient lead time for outside pubs to pick up story?
BBE E PPROACTIVEROACTIVE
QUESTIONS?QUESTIONS?
Standardization NewsStandardization News> 30,000 Members> 1,000 Subscribers
> Available to Everyone—24/7 Access
USEFUL MONTHLY INFO USEFUL MONTHLY INFO & Databases& Databases
Symposia> Calls for Papers> Programs> Press Releases Generated
Also Monthly:> Approved Standards Actions> ASTM Calendar—Current Meetings List
GLOBAL NOTEBOOK GLOBAL NOTEBOOK International International SceneScene
CONTACT: Maryann Gorman • 610/832-9606 • [email protected]
Global Notebook> News on Standardization from Around the Nation & the World
International Scene> News of ASTM International's Work with Industry Sectors & Standards Bodies Around the World
TECH TECH NewsNews
CONTACT: Clare Coppa • 610/832-9607 • [email protected]
> Written by SN Staff
> Paragraph-Sized Item or 500- Word Article
> Press Releases Generated
PLAIN TALKPLAIN TALK For a New For a New GenerationGeneration
> Commentary from Jim Thomas
CONTACT: James A. Thomas • 610/832-9598 • [email protected]
FEATUREFEATURE Articles Articles> ASTM-Specific & Broader Standardization Topics
> Editorial Calendar
> Other Submissions Welcome
> 4-Month Lead Time
CONTACT: Maryann Gorman • 610/832-9606 • [email protected]
SOCIETY NEWS SOCIETY NEWS & People& PeopleSociety News> News of Members: Awards/Promotions Received by ASTM Members> Obituaries> Photo-essays of Some ASTM Award Presentations/ Society Activities> All ASTM Award of Merit & Society Award Winners
People> Hobbies, Interesting personal Activities of ASTM Members
CONTACT: Clare Coppa • 610/832-9607 • [email protected]
CONTACT: Maryann Gorman • 610/832-9606 • [email protected]
6–8 WEEK6–8 WEEKMinimum Lead Time Minimum Lead Time for News to Go in for News to Go in SNSN
BUSINESSBUSINESS SupplementSupplement
ASTM Business Link> Semiannual Supplement to SN
> Links Business & Technical Communities
> Standalone Copies Sent to Corporate and Technical Audiences
INTERNATIONAL INTERNATIONAL PublicationsPublicationsChinese-Language SN> Joint Venture with China Association for Standardization> 9 Issues to Date> Distribution: 18,000> Published on ASTM Web Site This Year
Access ASTM International: The Newsletter for ASTM’s Global Customers> Published Semiannually> Currently Published in English, Spanish & Japanese> Distribution: Over 200,000 to All ASTM Customers & Targeted Overseas Mailing Lists
Questions?Questions?