corporate events management assignment - guillaume save (european nfc summit 2012)
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CorporateEventsManagement
Yourassignmentistoproduceacommercialviabletwo-dayB2Bcorporateevent.Youare
requiredtoprepareaproject,whichcoversindetail,alltheelementsnecessarytovalidateyour
idea.
Assignmentdetails
Conceptandresearchofyourcorporateevent
1.Identify the industry of your corporate event and explain why you have chosen thatindustry.
Ihavechosentocreateaneventaboutthedigitalmediaindustry,notonlybecausewelive
in a society that has increasingly grown reliant on communication and latest technological
gadgets,butitisalsobyfaroneofthemostdynamicandprofitableindustries.Indeed, it is absolutely fascinating to observe how the Internet, music, film, gaming or
mobileindustrieshavechangedandevolvedoverthelastdecade.Evenmoreinterestingisto
note how fast these new technologies that revolutionized those industries and made their
offeringmoreaffordabletoconsumers.
For example, within the space of a few years, the rise of smartphones has turned our
habits upside down. Since the 1990s, this particular industry has improved its customers
accessibility to the Internet thanks to twelve technological breakthrough called: GSM, CDMA,
WAP, I-mode, GPRS, EDGE, UMTS TDMA, CDMA, W-CDMA, TD-SCDMA and 3G. Browsing
seamlesslytheInternetonoursmartphonewheneverandwhereverwe want,haschangedourhabitsandthewayweinteractwiththeworld.Thishasadominoeffect,whichforcesthewhole
mobileindustrytoadaptandre-inventitselfinordertoserveourneeds.Thus,thoseinnovations
andnewideascreatewealth.Therefore,theindustryneedsbusiness-centeredeventsinorderto
sharenewadvancesandmoveforward.
2.Whatpartoftheindustrywillyoubefocusingonandwhy?
Itisreasonabletosaythatthesmartphonerevolutionhasnotreacheditsfullpotential
yet. It is very clear that the mobile industry is going to play a major part in our daily life
particularlyasaconsumer.Thiseventwillnaturallybefocusedonthemobileindustry.More
precisely, I will develop my event on the next stage: the mobile revolution will take us. I
personallybelievetheofflinemobilemicropaymenthasripenedyetandwillofferrichrewards.
GuillaumeSAVEMACommunication
EuropeanCommunicationSchool
1stofDecember2011
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5.Whatspecificangleisyoureventlookingat?Howdidyouvalidatethis?Saywhythereis
aneedfortheseissuestobecoveredinacorporateforum.
Becausetheofflinemobilemicropaymentisaverynewandstutteringtrendinthemobile
industry,myeventaimsathelpingallthedifferentactorsofthismarket,butmorespecifically
merchants,tounderstandtheNFCsadvent,itsproblematic,itsperspectives,butalsothenew
consumptionpatternsandtheredefinitionofthemicropaymentindustrythatitimplies.Indeed,
howcoulda merchantbuiltan efficientNFCmarketingstrategyifhedoesnotunderstandhowthecustomershabitshavechanged?
Thatiswhy,Ithink,afirsteventaboutthetechnologicalprogresses,whichhaveledtothe
NFCtechnology,isimportant.Thankstothisrecontextualization,theaudiencewouldbeableto
understandthesmartphoneevolutions andhowtheseevolutionsallowpeopleto experiencea
new kind a shopping, especially a local shopping. Then, to consolidate this theoretical
knowledge, I will propose them a paneldiscussion, a case study and a conference abouthow
practicallybuiltanefficientNFCstrategy.
Also,itseemedimportanttometomaketheaudienceunderstandhowfundamentalisthe
securityissue.Indeed,atthemoment,customersstillbelievethatacreditcardissaferthantheNFCofflinemobilemicropayment.ThatiswhyIwouldreallylikeStarbucksSVPandGMDigital
VenturesAdamBrotmantoexplainwhydidhiscompanyfailtopreventaveryplausiblefraud
attempt,andhowdiditimproveitssecuritysystem.Ofcoursethisnewtechnologywillmakethe
customerslifeeasier.Butbecauseitsimplifiespeopleslife,companieshavetounderstandhow
tobetterprotectthissystemfrome-criminal.Again,Iwillcombinetheoreticalknowledgewitha
verypracticalcasestudy.
It is also crucial that every single link in the chain understand the complex financial
mechanismthathidesbehindthesimplicity,andhowtheredefinitionofthefinancialecosystem
shouldleadtoawin-winprocess.Finally,Iwouldvalidatethiseventwiththisideaofunderstandingthecomplexitybehind
thesimplicity,becausealotofNFCeventsseemtodonotreallyunderstandhowimportantthe
understandingofthisnewtechnologyiscrucialtohelpawholefinancialecosystemtoevolve
thankstoit.
Agenda
5.Writetheagenda foryourcorporateevent; explainwhy thoseissuesneedtobeon theagenda and the commercialviability behind your topic ideas. You should have enough
topicsandsessionstocoveratwodayeventwithamixtureofcase-studies,presentations
andpaneldiscussions.
DayOne
1Presentation
Understandingtheadventofofflinemobilemicropayment.
-FrommobilephonetotheconsumersSwissarmyknife.
-Onlinemobilemicropayment:premiseoftheNearField
Communicationtechnology.
-Thesmartphonesinvasionastheofflinemobilemicropayment
revolutionstriggeringfactor.
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2Presentation
Adaptingsmartphonestechnologytoextendyourtargets.
-Ashorthistoryofthesmartphonestechnologicalevolutions.
-AtechnicalanalysisoftheintegratedNFCchip.
-WhatnewpossibilitiesthisNFCsmartphoneofferstotheconsumer?
3Presentation
ExploringhowNFCcreatesanewshoppingexperience.
-Thenewreal-timem-commercelocation-basedplatform.-Thesingletapexperience.
4-Paneldiscussion
Higherinthecloud:discussingWalletomnipresenceinthefuturecustomers'life.
UnderstandingtheWalletsroleinthecitizenslife. Willwalletreplaceofficialdocuments? Willitbepossibletocreateaworldwildwalletdocumentsrecognitionsystem? Howpublicpowershouldtakepartinit?
5Presentation
Revolutionizing consumption patterns by reinventing commerce as a Mobile Local
Commerce.
-Understandingthenewconsumersbehavior.-Revitalizingthelocalcommerceactivitybycommunicatingwithcustomers.-BeopentotheWeb2.0media:startadialogue.
6-Paneldiscussion
HowadoptingabespokeandefficientNFCstrategy?-Understandingyourtargetsandtheirneeds.
-Adaptingyourbusinessoffers.
-Rewardingyourbestcustomers.
-Efficientlyusingthesocialmedia.
-Communicatingwithyourtargets.
-RoadmaptolaunchingaNFCstrategy
7-CaseStudy
SmallbusinessandMultinational:somuchincommon.
-Inthiscasestudy,byexplaininghowtheysucceededinimplementingasuccessfulNFCstrategy,Jean-FranoisMahtoute,aFrenchrestaurantowner,andNatalieStanisich,
SeniorProjectManagereCommerceatGuess,willshowhow,inanycase,aNFCstrategy
hastofollowsomeineluctablestepsregardlesshowbigisthebusiness.
8Presentation
Conversingwithcustomerstoimprovetheirloyalty.
-Howefficientlyusesocialmediatobeintouchwithcustomers.
-Personalizingproductsoffers.
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DayTwo
1-Paneldiscussion
Becausesimplicitydoesnotrhymewithinsecurity:
WhyaNFCsystemissurerthanacreditcard?
-Donotmakethesamemistakesasallnewtechnologies.
-TheNFChardwaresecuritysystem.
-TheNFCsoftwaresecuritysystem.
2-Casestudy
TheJonathan'sStarbuckscard.
-Thefirstsocialpaymentexperiment.
-Becauseacompanyhasalwaystotakecontrol.
-Amorepersonalizedservicetoasaferdatabasecontrol.
3Presentation
CapitalizingtheNFCtechnologytobecomeaBank2.0.
-FollowingtheconsumershabitstonotbeincompetitionwithNon-Banks.
-SimplifyingClient-to-Businesspayments.
-IncreasingClient-to-Clientbankingservices.
4Presentation
Collaboratingbetweenfinancial,mobileandretailsecosystemstocreatea"win-win"deal.
-Theredefinitionofthefinancialecosystem
-Wheninterdependenceisasynonymofeconomicgrowthandanantonymofmonopoly.
-WhyaretrustedservicesmanagersneededtoensureabalancedNFCecosystem?
5Workshop E-commerceStreet
-By roaming our two NFCs market chain repro- ductions Behind M-commerceStreetandM-commerceStreet-,youwillmeetallthelinks
players of the NFC chain, experience the new marketing, com- munication
andcostumer loyaltyperspectivesthat this revolutionary technology offers
you,whilebeingguidingbyeachlinksgreatestspecialsts.
6Workshop BehindE-commerceStreet
-By roaming our two NFCs market chain repro- ductions Behind M-commerceStreetandM-commerceStreet-,youwillmeetallthelinks
players of the NFC chain, experience the new marketing, com- munication
andcostumer loyaltyperspectivesthat this revolutionary technology offers
you,whilebeingguidingbyeachlinksgreatestspecialsts.
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Daytwo:
1- Casestudy:TheJonathansStarbuckscardAdamBrotman(SVPandGM,DigitalVenturesatStarbucksCoffeeCompany)
2- Paneldiscussion:Becausesimplicitydoesnotrhymewithinsecurity:Whya NFCsystemissurerthanacreditcard?
MikeShadmani(VP,GlobalPayPassProductDevelopmentatMasterCard)Emmanuel Eyraud (Service Risk & Security Manager at Gemalto)
JoseMiguelEsparza(E-crimeAnalystandSecurityResearcheratS21seclabs)
3- Presentation:CapitalizingtheNFCtechnology:anewpositionforBanksLoreal LeGate (Director, Global Communications - Emerging Payment Technologies at
AmericanExpress)
4- Presentation: Collaborating betweenfinancial,mobileandretailsecosystemstocreateawin-windealJanRottiers(HeadofProgrammeatOrangeFTGroup/NFCContactlessPayments)
LewisNolan(VP,MarketDevelopmentMobileandContactlessatVisaEurope)
5- Workshop
6- Workshop
8. What kind of companies is your event for identify the top 50 companies (buy
side/end-user)
- Zara- H&M- Mango- Jules- Lewis- Bershka- NewLook- Etam- Camaieu- Celio- Guess
- McDonald- Quick- KFC- Flunch- Briochedore
- IKEA
- But
- Conforama- Fly
- Accordhotels
- EtapHotel
- Formule1- Ibis
- Novotel- Mercure
- Sofitel
- YvesRocher
- Sephora
- Marionnaud- Nocib
- JouClub
- ToysRus
- KingJouet
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- Subway- Paul
- Dcathlon- GoSport- Sport2000- Intersport- MadeinSport
- GalerieLafayette- Carrefour- Auchan- SuperU- Intermarch- E.Leclerc- Gant- Cora- Fnac
9.Whospecificallyfromthosecompaniesformsyourtargetaudience?Definethembyjob
titlesandcompanytypes.
- HeadofEmerging/InnovativePayments- DirectorofEnterpriseGrowthStrategy- MoneyMovement- VpOnline/Web/InternetChannels- HeadofDigitalChannels- HeadofDigitalNetworks- DirectorofTransactionServices- DirectorofDirectChannels- DirectorofDirectMarketing- HeadofM-commerceandE-commerce- HeadofMobileStrategy- HeadofMobileProductDevelopment- HeadofMobileProductInnovations - SeniorVicePresident,MobileContactless- DirectorofMobileMarketing- SeniorVicePresident,MobileBusiness- HeadofEmerging/DigitalPayments- HeadofMobileChannel - VicePresident,MobileBrandStrategy - ExecutiveDirectorofPaymentAcceptance- DirectorofCustomerExperience- SeniorVicePresident,LoyaltyMarketing- HeadofInnovativePlatforms- HeadofMobileWallet- VicePresident,StrategicBusinessDevelopment
- LaconfederationdesburalistesdeFrance
- Laconfederationnationaledelartisanat,desmetiersetdesservices
- Laconfdrationnatinaledela
boulangerie- Laconfederationdelartisanatetdes
petitesentreprises
- LaconfdrationnationaledesfleuristesdeFrance
- Laconfdrationfranaisedelaboucherieboucherie-charcuterie
traiteurs
Lafdrationfranaisedespharmaciens
- LaPoste- SNCF
- RATP
- ContactlessServicesDirector
- HeadofMobileDevelopment
- HeadofMobilePayments- DirectorofMobilePayments
- HeadofNFC
- VicePresidentofMobileFinancialServices
- DirectorofBusinessDevelopment
- HeadofInnovation
- DirectorofMobileDevelopment
- VicePresidentofCommerce
- ProductManager-MobileCommerce
- VicePresident,GlobalContactlessandMobileNFC
SolutionsinAdvancedSolutionsandInnovation
Division
- SeniorManager,Mobile,ContactlessandInnovationStrategy
- Director-FinanceLoyaltyPropositionandStrategy
Development
- Marketingofcontactlessservices
- ProjectManager/M-Commerce
- HeadofMobilebusinessdevelopment
- HeadofBluetoothandNFCSW
- NFCMiddlewareEngineer
- Director,E-CommerceOperations
- SeniorProjectManagereCommerce
- VP,GlobalPayPassProductDevelopment- NFCMarketingManager
- E-crimeAnalystandSecurityResearcher
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- DirectorofPartnerships - DirectorofNFCProductDevelopment- VPInnovativeDevelopmentService- Headm-Payment- SeniorManagerStrategicMarketing - DirectorInnovationandBanking- HeadofProgramme- VP,MarketDevelopmentMobileandContactless- Director,GlobalCommunications-EmergingPaymentTechnologies- HeadofSecurity- SVPandGM,DigitalVentures
10.Whywouldtheywant/needtoattend?
Obviously, theyneed to attend this event because they would seize an opportunity to
understand how the NFC revolution is taking place, and how they can be a part of the new
revolutionarywaytogrowabusiness.
Because, it is fair to say that the advent of the NFC technology is going to completelyredefinetheconsumershabits,allthepartiesoftheofflinemobilemicropaymentindustryhave
tounderstandthecomplexreasonsofthischangeandthenewrulesitimplies.
Therefore,ourevent,asopposedtoourcompetitors',willhelpouraudiencetoperfectly
comprehend and master the ineluctable advent of the NFC thanks to a recontextualization of
technologicalprogresses,howitwillcreateanewwaytoshoplocally,howtosecurethisnew
shoppingprocessandhowtofitittotheirownbusiness.
Sponsorship
11.Definethebuy/sellsiderelationship.What typesof companiessell/provideservicestoyour
audience?
To completely understand thebuy/sell side relationship,ithastobe kept in mind that
thiseventsaimistoconvincemerchantsthattheNFCtechnologysadventis,withoutanydoubt,
asimportantandrevolutionaryaswasthecreditcardsdemocratization.Infact,thewaythat
people consumes is going to change in the next few years. The complete system is going to
refocusonlocalcommerceandtoopenthepossibilityofanewlocaleconomicgrowth.
Therefore, all the links in the offline mobile micropayment chain, from the NFCchipmakers to the financial services, would be well advised to favour the advent of the NFC
technologyinFrance,andmoregloballyinEurope.
Thus, directly or indirectly, seven types of companies sell or provide services to the
merchantaudience.
Firstly, it seems obvious that without any NFC chipmaker, there would be no NFC
technology and industry. That is why, by providing NFC chips to handset OEMs, which, by
extension, would allow their customers to use their smartphones as a credit card, NFC
chipmakersarethefirstserviceproviderwecanidentify.
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Secondly,thewholeconceptoftheofflinemobilemicropaymentrestsonthecapabilityof
usingonessmartphonetocompleteapurchase.Thus,handsetsOEMsarethefirstkeyservice
provider.
Thirdly,asfarasmobilecarriersareconcerned,theproblematicisalsoquietsimple:tobe
able touse onessmartphone asa credit card,one needsa mobile phone contract.Therefore,
customers have tobeboundwith a mobile carrier to beable tocompletea purchase. Mobile
carriersareanindirectserviceprovider.
Fourthly, it is also obvious that operating system developers are vital to connect asmartphoneanda creditcard.TheyarethelinkbetweenthetechnicalsideoftheNFCindustry
and the financial side ofthe system. That iswhy they have tobeconsideredasanimportant
piece of the system. They are direct providers to merchants. Indeed, the wallet application,
whichhasbeensettinguponthesmartphone,hastoberecognizedbythemerchantspointof
sale.
Fifthly,by assumingprimary liability fortheconsumers capacity to pay, issuing banks
provideafinancialservicetomerchants.
Sixthly,byprovidingcustomerswithcreditcards,financialservices,suchasMasterCard
orVisa,areexplicitmerchantsproviders.Seventhly,trustedservicesmanagerscanbeconsideredasamerchantserviceprovider
becausetheymakesurethatacustomerisabletointegratehiscreditcardonhissmartphone.
Therefore,theyprovidemerchantswithanewandmoresecurewayofpaying.
12.Identifythetop50companiesthatcouldsponsoryourevent.
NFCchipmakers:
- InsideSecure(basedinFrance)- NXP(forAndroiddevices)- Broadcom
HandsetOEMs:
Operatingsystemdevelopers:
- Android- Apple- Microsoft- Digitalairways- Morpho- Thinkandgonfc- Airtag
-Motorola
-Nokia-Palm
-Sagem
-Samsung(+Google)-Sanyo
-Siemens-Sharp
-SonyEricson
-Acer
-Alcatel-Apple
-Asus
-Blackberry-Garmin
-HTC-Huawei
-LG
Mobilecarriers:
- BouyguesTlcom- SFR(Vivendi)
- Orange(FranceTlcom)
Issuingbanks:
- BanquePopulaire
- BNPParibas
- Caissedpargne- CrditAgricole
- CrditLyonnais- CrditMutuel
- HSBC
- LaPoste- SocitGnrale
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Trustedservicesmanagers:
- FirstData- FirstTrust- SunTrust- PNC- Gemalto(Valimo)- EricssonIPX- GlobalPlatform- TrustedLogic
13.Whywouldtheysponsor,whatarethebenefitstothem?
First,eachprotagonistofallthedifferentlinksinthechainhastosponsorthistoshow
how they are involved in the democratization of the NFC technology. Because this NFCtechnologyisnewinEurope,andisgoingtoturnourconsumptionhabitsupsidedown,allofthe
economicsystemspartieshavetoconvincebothmerchantsandconsumersthattheirproductis
thesecurest,mostefficient,simplest,mostenjoyableonethatsomeonecouldfindtousetheNFC
technology.Theywanttobeperceivedaspioneers.Thatiswhytheydohavetobeapartofthis
event,whichisgoingtobeoneofthemostinformativeoneforEuropeanmerchants.
Moreover,thismarketisverycompetitive.Forexample,GoogleandSamsungenteredinto
a partnership agreement while HTC, LG Electronics, Motorola Mobility, Research in Motion,
SamsungMobileandSonyEricssondecidedtosupportGooglesrivalIsis.Thus,eachsidehasto
provethattheirsystemisgoingtobecomethemarketleader.Logically,theycannotaffordtomissoneofthebiggestB2BNFCconferencesinEurope.Thisisa hugeopportunitytoconvince
themoreinfluentialcontinentalmerchants,andgainmarketshare.
Also,everyplayerofeachlinkinthechainhasitsowninteresttoattendthisevent.For
instance,assmartphonesaregoingtobethekeydeviceoftheconsumerslife,thehandsetOEMs
dohavetoshowthattheyareinvolvedintheNFCadventtosucceedin gainingtheconsumers
confidence,andthen,makingthemchosetheirsmartphonesinsteadoftheircompetitors.Thus,
theywouldsucceedincreatingaloyaltyrelationshipbetweentheconsumerandhissmartphone.
Tosumup,eachNFCverticalagreementssystem,forinstance:NXP+SonyEricson+Isis,
hastoproveitssuperiorityoveritscompetitors,andeachplayerineachlinkinthechainhasto
convinceconsumersthatitisthebestinitsownfield.
14.Explainthecommercialviabilityofyourevent.
First, oureventwill be hold in Strasbourg to tell theEurope that theNFCrevolution is
coming.Therefore, itisabsolutelyplausibleto saythattheNFCtechnologywillevolve.Thus,it
willsurely beneededto holdanotherevent next year aboutthe new roleof the wallet inthe
consumerslife.Forexample,PaypalhaspubliclyannouncedthatitsPaypalwalletwilloffer
muchmoreopportunitiesthanGoogleWalletdoes.Also,forsure,newsecuritysystemswillbedevelopedaswellasnewtechnicstoincreasethem-marketingortheconsumersloyalty.
Financialservices:
- JCB
- MasterCard
- Visa
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Inotherwords,becausethisisonlythebeginningoftheNFCinEurope,wewillbeableto
usethetechnologicalprogress,thenewsecurityrulesorthenewfinancialagreementstohold
newconferencesinStrasbourg.
Geographicallyspeaking,SouthAmerica,AfricaandtheMiddleEastareprobablythemost
profitablegeographicpartsbecausethereisnoNFCmarketyetintheseareas.Indeed,theNFC
technologyhasbeenlaunchedinJapanfewyearsago.Also,alotofconferences heldinAsiaand
intheUnitedStatesofAmerica,wherethefirstworldwildwallethasbeenlaunched.Thesetwo
marketsseemtobemuchmorecompetitive,butitcouldbeinterestingtoholdoneeventintheUS, especially in Los Angeles, to observe whether the American audience appreciate our
methodology.
Marketing
15.Identifythecompetitiveevents.Howdoesyoureventdifferfromthem?
Thecompetitiveeventsare:
- NordicCardMarkets,18-19January2012,Copenhagen,Denmark.- TransportTicketing2012,24-26January2012,London,UK.- TheNordicNFCSymposium2012,25-27January2012,Stockholm,Sweden.- Mobilepayments&NFC,30January2February2012,London,UK.- GSMAMobileWorldCongress,27February1March2012,Barcelona,Spain.- NFC2012,13March2012,Helsinki,Finland.- NFCTicketingEurope2012,20-21March2012,London.- Wima2012,11-13April2012,Monaco.- NFCWorldCongress,17-19September2012,Nice,France.
First,ithastobeobservedthatifallthiseventstalkabouttheNFCatsomepoints,only
fiveofthemarefocusingonthistechnology.Indeed,theNordicCardMarketseventisonlygoing
totalkabouttheNFCtechnologybecausecreditcardsaregoingtobeintegratedinsmartphones.
Also,itisobviousthattheNFCTicketingEurope2012doesonlytackleonespecificpossibilityof
thisrevolutionarytechnology.
Butwhatreallydiffersoureventfromtheothersisthefactthatitisnotaneventthatonly
allowspeopletoshow,withoutanylogicalreflexionprocess,whattheyaredoingwithNFCintheirowncountry.AsopposedtoourbiggestcompetitorNFCWorldCongress,basedinFranceas
well, our event allows our audience to understand why consumers are changing their
consumptionpatterns,howdoesitchangethewholeindustryfunctioning,and,finally,howto
builtanefficientNFCstrategy.
Toproveourpoint,itisremarkabletoobservethatanyofourcompetitorsseemtohave
understood the key importance of the local mobile commerces advent. Therefore, how could
someoneexplaintoamerchanthowtobuiltaveryefficientNFCstrategywhetherthismerchant
has not already understood the fact that, for instance, his customers smartphone open the
possibilityofasimplerandcheapernewloyaltystrategyandpositioning?Inconclusion,ourFrance-basedeventisnotacompilationofwhattheNFCtechnology
allowsconsumersandmerchantstodo,andwhatitchangesintheglobalindustry;butawell
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structuredeventthatmakeouraudienceunderstandthepremisesandtheexplanationsofthis
advent,thecomplexityofthisnewtechnologyandhowitcouldbeefficientlyusetoincreasethe
localeconomicgrowth.
16.WhatarethehighlightsandUSPsofyourevent?
There will be severalhighlights during this event. First, thepanel discussion about thewallets omnipresence in the future consumers life will undoubtedly catch the audiences
attentionbecauseofthespeakersexpertiseandbecauseofthefiercecompetitionbetweentheir
companies.
Then,theaudiencewillhavetheprivilegetohearStephanieTileniusdefiningtheMobile
LocalCommerce.
Moreover,thecasestudy,thatexposesthesimilaritiesbetweentheNFCstrategiesofa
smallbusiness and a multinational,will beattentivelyfollowedasitgives key informationto
launchabespokeNFCstrategy.
Also,theBecausesimplicitydoesnotrhymewithinsecuritypaneldiscussionisakeyonebecauseofthefactthataMasterCardspecialist,aGemaltosecurityspecialistandaS21seclabsE-
crime analyst will discuss how sure is the NFC system, which matter has to be entirely
understoodto reassureandconvince customers.Thus,thispresentationwillgive theaudience
thetoolstocommunicateabouttheNFCssecuritysystem.
Withoutanydoubt,thewin-windealpresentationwillperfectlyprovetotheaudience
that if all the offline mobile micropayment industry parties are moving forward in the same
direction,eachlinkinthechainwillbenefitfromtheNFCrevolution.
FinallyeventsmainUSPwillbetheM-commerceStreetworkshop.Indeed,byroaming
throughourtwoNFCsexhibitionvenuesBehindM-commerceStreetandM-commerce
Street-,theaudiencewillmeetallthekeyplayersoftheNFCchain,experiencenewmarketing
strategies, communication and customer loyalty, as well as getting accustomed to the
perspectivesthisrevolutionarytechnologywillbring.Attendeeswillbeguidedbytheworld's
leadingauthorityoftheindustry.Thus,theywillbeallowedtogleanthroughallthetheoretical,
technical and practical information required to launch an efficient and bespoke NFCstrategy,
whilstbuildingupaprestigiousandbespokeaddressbook.
Tosumup,ouruniquesellingpropositionswillbe:Firstly,thelogicalreflexionprocess
thatmakesouraudienceunderstandtheNFCrevolutionandhowtobeapartofit.Secondly,the
qualityandtheheterogeneityof theeventsspeakers.Thirdly,ourworkshop.Fourthly,holding
oureventinStrasbourgisalsoauniquesellingpropositioninthatoureventsendsasymbolic
messagetothewholeEurope:Therevolutionisatyourdoor,getreadynow!
17.ListallthemediumsandsourcesyouusedduringyourresearchincludingallwebURLsand
articles,whichwasthemosteffective?
- http://www.adelya.com/2-37092-Home.php- http://www.airtag.com/AIRTAG-rejoint-le-Forum-des.html- http://androidcommunity.com/isis-google-wallet-competitor-to-run-on-android-20110923/- http://blogs.barrons.com/techtraderdaily/- http://blogs.computerworld.com/19162/nfc_how_apples_using_google_for_the_iphone_wallet - http://blog.lefigaro.fr/medias/2011/04/momo-le-paiement-mobile-face-a-1.html- http://blog.viadeo.com/fr/2011/11/17/nfc-app-media-sociaux-mobilite-smartphone-banque-2-0/
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- http://blogs.wsj.com/digits/2011/10/26/nearer-and-nearer-nfc-chipmaker-celebrates-numbers/- http://www.businessmobile.fr/actualites/nfc-apres-nice-cityzi-debarque-a-strasbourg-39763705.htm- http://www.connecthings.com/node/77?language=en- http://www.dealerscope.com/aggregatedcontent/nfc-chipmaker-ships-10m-units-date-2011- http://www.degroupnews.com/actualite/n6763-nfc-sans_contact-application-cityzi-mobilite.html - http://www.dmnews.com/nfc-more-than-digital-wallets/article/215793/- http://www.engadget.com/2011/06/16/sony-ericsson-signs-deal-with-nfc-chip-maker-gets-ready-to-do-
t/
-https://www.facebook.com/jonathanscard
- http://www.fiercemobilecontent.com/story/google-wallet-rival-isis-confirms-support-android/2011-09-22
- http://fr.locita.com/mobile/la-technologie-nfc-changera-t-elle-les-habitudes-du-consommateur/- http://geoloco.tv/speakers - http://www.gemalto.com/nfc/tsm.html- http://www.generation-nt.com/afmm-mpme-paiement-mobile-operateurs-actualite-988221.html- http://gigaom.com/2011/10/24/nfc-chipmaker-ships-10m-units-to-date-in-2011/- http://www.good.is/post/lessons-from-the-end-of-the-free-for-all-starbucks-card-experiment/ - http://jonathanstark.com/card/#give-a-coffee - http://imsinstantpay.blogspot.com/2011/08/nxpi-nfc-chip-maker-stock-soars-130-in.html - http://www.insidevirtualgoods.com/us-virtual-goods/ - http://www.itespresso.es/la-tecnologia-nfc-proximo-objetivo-de-cibercriminales-55869.html - http://www.journaldunet.com/solutions/systemes-reseaux/nfc/- http://www.journaldunet.com/ebusiness/commerce/paypal-wallet-1111.shtml- http://mashable.com/2011/11/02/paypal-wallet/- http://www.mastercard.us/google-wallet.html- http://www.micropaiement.pro/micropaiement-mobile-paiement - http://www.micropaiement.pro/categorie/micropaiement-mobile (allarticles)- http://www.microsoftgamefest.com/london_conferencedetails.htm- http://www.mobileeurope.co.uk/news/news-analysis/8299-ericsson-ipx-to-become-nfc-trusted-services-
manager
- http://www.mobiles-actus.com/test/mobile.htm- http://www.moneo.net/infos-legales.html- http://news.cnet.com/8301-13846_3-20011153-62.html- http://www.nfcrumors.com/07-24-2011/what-is-a-trusted-service-manager-tsm/- http://www.nfcrumors.com/tag/iphone-5-nfc-chip-maker/ - http://www.nfctimes.com/news/major-wireless-chip-supplier-broadcom-announces-first-nfc-chip - http://www.nfcworld.com/ - http://www.nfcworld.com/2010/08/13/34302/apple-hires-nfc-expert-as-mobile-commerce-product-
manager/
- http://www.nfcworld.com/nfc-phones-list/#available - http://www.nfcworld.com/2011/08/25/39363/deutsche-bahn-to-roll-out-touchtravel-across-germany/- http://www.nfcworld.com/events/ - http://www.nfcworldcongress.com/ - http://www.nfcworldcongress.com/conference - http://www.nicerendezvous.com/car/201005219045/nice-ville-nfc-lancement-du-sans-contact-mobile-
estrosi-ministre-industrie.html
- http://www.nytimes.com/2011/05/24/technology/24pay.html?_r=1- http://www.paug.fr/2011/09/slides-des-presentations-sur-le-nfc.html- http://www.pcmag.com/article2/0,2817,2393283,00.asp- http://pool7.kermeet.com/C/ewe/ewex/buzzness2012/- http://www.poptronics.fr/Les-biens-virtuels-un-business-si - http://pro.clubic.com/e-commerce/paiement-en-ligne/actualite-439870-visa-manie-carotte-baton-
pousser-adoption-paiement-nfc.html
- http://www.readwriteweb.com/archives/a_more_personal_classified_zaarly_brings_mobile_co.php - http://sanscontact.wordpress.com/tag/cityzi/ - http://www.smartinsights.net/reports/index.php/reports/tsm-for-nfc-market-2011.html
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- https://squareup.com/cardcase- http://techcrunch.com/2011/08/10/the-vast-starbucks-conspiracy-jonathans-card-wasnt-faked/- http://www.techyou.fr/2011/08/26/le-nfc-met-le-contact/- http://www.terrapinn.com/conference/near-field-communication-world-asia/index.stm - http://triad.news14.com/content/top_stories/649606/paypal-wallet-aims-to-put-transactions-in-the-
cloud
- http://www.trusted-logic.com/spip.php?article13 - http://www.twistimage.com/blog/archives/the-real-business-of-virtual-goods/ -
http://ubacto.com/flux-pages/-100000002784.shtml- http://www.uic.org/forms/spip.php?article1161 - http://us.generation-nt.com/mobile-payment-nfc-google-wallet-isis-manufacturers-news-3153731.html- http://www.vendingmarketwatch.com/news/10280070/first-near-field-communication-conference-
planned-for-spring-2012
- http://www.wbresearch.com/emergingpayments/- http://www.wired.com/epicenter/2011/05/google-launches-nfc/- http://www.wired.com/epicenter/2011/05/paypal-sues-google-wallet/- http://www.youtube.com/watch?v=am8t6iZ7up0- http://www.youtube.com/watch?v=DsaJMhcLm_A- http://www.youtube.com/watch?v=gKGptWtzeaU&feature=relmfu- http://www.youtube.com/watch?v=gZGoXvzW4WU- http://www.youtube.com/watch?v=NKuUzNnb8a- http://www.youtube.com/watch?v=ueJEICjlQTo
Undoubtedly,themosteffectivesourcewastheGoogleWalletproductlaunchvideo:
http://www.youtube.com/watch?v=am8t6iZ7up0
18.Whoarethekeyindustrybodies/associations/regulatorsandhowshouldtheyparticipatein
yourevent?
Thekeyindustrybodies,associationsorregulatorsare:
- GSMAssociation.- GlobalPlatform.- EuropeanPaymentsCouncil.- NFCForum.- MinistredelEconomie,desFinancesetdelIndustrie,chargdelIndustrie,delEnergie
etdelEconomienumrique.
- Forumdesservicesmobilessanscontact.- VilledeNice.- VilledeStrasbourg.- MobileContactlessServicesForum.- AssociationFranaiseduSansContactMobile.
Definitely, all these bodies/associations/regulators have to be integrated in the M-
commerceStreetworkshop.Itisimaginablethattheycouldbescatteredinthemarketmap
and provide help or information about specific regulation rules for instance. It is highly
important to make sure that these bodies/associations/regulators will be a part of the event
because they will propose a neutral and objective point of view to the merchants on their
matters.
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Also, thanks to their objectivity, it is important to make sure that oneor twospeakers
from these associations are going to take part in panel discussions. They could bring very
interestingproblematicthatsubjectiveprofessionalswouldsometimesliketoavoid.
19.Createapowerfulstraplineandtitleforyourevent.
Thetitleofyoureventwouldbe:NFCEuropeanCongressAndthestraplinewouldbe:Understandingthecomplexitybehindthesimplicitytobea
partoftherevolution.
20. Create a two pages brochure for yourevent for yourdelegates.Thisbrochureshould have
enoughinformationandexcellentmarketingcopyinordertoencouragedelegatestoregisterto
attendyourevent.
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