corporate guidelines for socilial media efforts
TRANSCRIPT
Corporate Guidelines for i l di ffSocial Media Efforts
October 2011Raúl Colón, CISA, CGEIT, ISO 27001 LA
Corporate Guidelines for SocialCorporate Guidelines for Social Media Efforts
Show Importance of Social Media to Business Stakeholders
Show ImportanceImportance
of Social
B i
of Social Media for B iBusiness
stakeholdersBusiness
stakeholdersstakeholdersstakeholders
3
Many Stakeholders Many Stakeholders 4
a y Sta e o de sa y Sta e o de sDifferent PerspectivesDifferent Perspectives
CEOCOO
CIOCMO
HR
PRPR
CISO
Where do they agree Where do they agree 5
e e do t ey ag eee e do t ey ag eeregarding SM?regarding SM?
Objectivity = Return On Objectivity = Return On Object ty etu OObject ty etu OInvestment (ROI)Investment (ROI)6
NN Fi i l I tFi i l I tNon Non -- Financial ImpactFinancial Impact
Fi i l I tFi i l I tFinancial ImpactFinancial Impact8
ROI =(Gain from Investment ‐ Cost of Investment)
C f ICost of Investment
R O I E tiR O I E tiR.O.I. EquationR.O.I. Equation
http://thebrandbuilder.wordpress.com
Understanding Strategy, Understanding Strategy, U de sta d g St ategy,U de sta d g St ategy,Tactics, Goals, & TargetsTactics, Goals, & Targets11
Made up of lots of moving parts...p g p
St tSt tStrategyStrategy12
Methods Used to Execute a Strategy
T tiT tiTacticsTactics13
Desired End Point
G lG lGoalsGoals14
S ifi V l
T tT tSpecific Value
TargetsTargets15
Your Policies
16
should be your 1st
What every company shouldWhat every company should know about
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Social Media Policies.
% of Companies WithoutpSocial Media Policies
by Platformby Platform
Strength Weakness
Business Friendly
Not Easily SearchableFriendly Searchable
Opportunity Threat
Exposes YourFind Quality Exposes Your Employee List
Find Quality Business
R l ti hi
Li k dIN SWOTLi k dIN SWOTRelationships
LinkedIN SWOTLinkedIN SWOT
Strength Weakness
Synchs withOther Apps
Steps ToCheck InOther Apps Check In
Opportunity Threat
Gives AwayStrong Gives Away Critical Information
Strong Following
SWOTSWOTSWOTSWOT
Strength Weakness
Largest User Base
Constantly Changing Security PoliciesBase Security Policies
Opportunity Threat
FatiguePeople Live on FatiguePeople Live on Facebook
F b k SWOTF b k SWOTFacebook SWOTFacebook SWOT
Strength Weakness
Great Resource for Information
Working on Business Modelfor Information Business Model
Opportunity Threat
Lack ofEasily integrated Lack of Funding
Easily integrated to other Apps
SWOTSWOTSWOTSWOT
Strength Weakness
User Rich Experience
Low AdoptionRateExperience Rate
Opportunity Threat
LargerUsed to Improve LargerCompetitors (FB)
Used to ImproveMorale
G ll SWOTG ll SWOTGowalla SWOTGowalla SWOT
Strength Weakness
New &Innovative
ImmatureSystemInnovative System
Opportunity Threat
Not UnderstandingGreat to Integrate Not UnderstandingFunctionality
Great to Integrate w/ Business Tools
G l SWOTG l SWOTGoogle+ SWOTGoogle+ SWOT
id li fCorporate Guidelines for Social Media EffortsSocial Media EffortsIdentify Risks in Social Media
Identifying Risks at a High Identifying Risks at a High 27
de t y g s s at a gde t y g s s at a gLevelLevel
Can Bring Many Black Can Bring Many Black 28
Ca g a y acCa g a y acSwansSwans
D ’t R AD ’t R A29
Don’t Run AwayDon’t Run Away
Many Myths that Can Hurt Many Myths that Can Hurt Your Organization Your Organization
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Social Media is a Social Media is a 31Waste of TimeWaste of Time
It’s ComplicatedIt’s ComplicatedIt s ComplicatedIt s Complicated
Anyone Can Do Anyone Can Do
33
That JobThat Job
w Shiny Thing it Won’t Lastw Shiny Thing it Won’t Last34
w Shiny Thing it Won t Lastw Shiny Thing it Won t Last
Lack of PoliciesLack of Policies35
Lack of PoliciesLack of Policies
Lack of MonitoringLack of MonitoringLack of MonitoringLack of Monitoring
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No Incident Reporting No Incident Reporting St tSt t
37
StructureStructure
Data LeakageData Leakage
38
Loss of Access ControlLoss of Access Control39
Loss of Access ControlLoss of Access Control
C G id li fCorporate Guidelines for Social Media EffortsSocial Media Efforts
Formulate Social Media Policies for Your Companyfor Your Company
Policies & More PoliciesPolicies & More PoliciesPolicies & More PoliciesPolicies & More Policies
ResponsibilityResponsibilityResponsibilityResponsibility
ConfidentialityConfidentialityConfidentialityConfidentiality
Common Sense & JudgementCommon Sense & JudgementCommon Sense & JudgementCommon Sense & Judgement
Corporate Guidelines for SocialCorporate Guidelines for Social Media Efforts
Plan for Crisis Management and Managing the Inevitable
M i Th I it blM i Th I it bl46
Managing The InevitableManaging The Inevitable
Recognize You are Not In Recognize You are Not In 47
ecog e ou a e otecog e ou a e otControlControl
B ild R l ti hiB ild R l ti hi48
Build RelationshipsBuild Relationships
Robbie Vorhaus | vorhaus.comInternationally recognized, trusted media, Internationally recognized, trusted media, and reputation advisor to world leaders.
New Rules of Open New Rules of Open e u es o Opee u es o OpeLeadershipLeadership
Respect that Customers &Respect that Customers &Respect that Customers & Respect that Customers & Employees Have PowerEmployees Have Power
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Share Constantly to Build TruShare Constantly to Build Tru52
Share Constantly to Build TruShare Constantly to Build Tru
Nurture Curiosity and Nurture Curiosity and yyHumilityHumility
53
H ld OH ld OHold Openness Hold Openness AccountableAccountable
54
AccountableAccountable
Forgive FailureForgive Failuregg
55
Thank You!Thank You!
Next Steps? Questions?Next Steps? Questions?
More Info Visit http://cimapr.net/LatinCacs
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Photo CreditsPhoto Credits• Slide 3 - by webtreats- http://www.flickr.com/photos/webtreatsetc• Slide 4 - by Håkan Dahlström - http://www.flickr.com/photos/dahlstroms/• Slide 5 - by tiarescott - http://www.flickr.com/photos/tiarescott/• Slide 6 - by seanmcmenemy - http://www.flickr.com/photos/seanfx• Slide 8 - by digitalmoneyworld - http://www.flickr.com/photos/digitalcurrency/• Slide 9,10 - Olivier Blanchard's - http://thebrandbuilder.wordpress.com• Slide 11 - by Goodnight London - http://www.flickr.com/photos/goodnight_london/• Slide 12 - by Tony Austin - http://www.flickr.com/photos/tonyaustin• Slide 13 - by Mr/Smith - http://www.flickr.com/photos/manuscriptreplica/Slide 13 by Mr/Smith http://www.flickr.com/photos/manuscriptreplica/• Slide 14 - by ericvv - http://www.flickr.com/photos/ericvv• Slide 15 - by bk1bennett - http://www.flickr.com/photos/bk1bennett• Slide 16 - by TaulPaul - http://www.flickr.com/photos/brandandbutter• Slide 17 by clopezhernandez http://www flickr com/photos/61414976@N00/• Slide 17 - by clopezhernandez - http://www.flickr.com/photos/61414976@N00/• Slide 18 -by JanMiddleton - http://www.flickr.com/photos/37333664@N06/• Slide 19 - by draganakotor - http://www.flickr.com/photos/32847557@N06/• Slide 27 - rjhuttondfw - http://www.flickr.com/photos/rjhuttondfw
Photo CreditsPhoto Credits• Slide 28 - by Phillie Casablanca http://www.flickr.com/photos/philliecasablanca/• Slide 29 - by Vincepal - http://www.flickr.com/photos/vincepal• Slide 33 - by gojeffrey - http://www.flickr.com/photos/gojeffrey• Slide 34 - by stevendepolo - http://www.flickr.com/photos/stevendepolo/• Slide 35 - by dougclow - http://www.flickr.com/photos/dougclow/y g p p g• Slide 36 - by Sean MacEntee - http://www.flickr.com/photos/smemon• Slide 37 - by comedy_nose - http://www.flickr.com/photos/comedynose• Slide 38 - by vinotrip - http://www.flickr.com/photos/vinotrip• Slide 39 - by neoliminal - http://www flickr com/photos/neoliminal/Slide 39 by neoliminal http://www.flickr.com/photos/neoliminal/• Slide 46 - by The U.S. Army - http://www.flickr.com/photos/soldiersmediacenter• Slide 47 - by neoliminal - http://www.flickr.com/photos/neoliminal/• Slide 48 - by sprout_labs - http://www.flickr.com/photos/33263856@N02/
Slide 49 Robbie Vorhaus http://Vorhaus com• Slide 49 - Robbie Vorhaus - http://Vorhaus.com• Slide 50 - Charlene Li - Open Leadership Book http://Chareleneli.com
Photo CreditsPhoto Credits• Slide 51 - by timparkinson - http://www.flickr.com/photos/timparkinson/• Slide 52 - by pagedooley - http://www.flickr.com/photos/pagedooley• Slide 53 - by Dan4th - http://www.flickr.com/photos/dan4th• Slide 54 - by livingonimpulse - http://www.flickr.com/photos/markus941• Slide 55 - by soot+chalk - http://www.flickr.com/photos/wilkristin/y p p
Raúl ColónCISA, CGEIT, ISO 27001 LA
raulcolon netraulcolon.netcimapr.net Twitter: @rj_cGoogle +: gplus.to/raulGoogle : gplus.to/raul