Manual

1 Opening page2 Logo in grid3 Colours4 Black & White5 English Typeface6 Chinese Typeface7 Textures8 Applications

Content

The chinese word, 华, is used as the main subject in the logo. It represents the chinese culture, which is the essence of the convention. The intertwined area of the logo resembles the chinese knot, which symbolizes good luck and prosperity. At the top area, it extends out to form a circle. The circle represents the unity of entrepreneurs from around the world.

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Logo in gridsGrids ensure that the proportions of the logo remain unchanged even when resized.

Centralised

Horizontal

Different arrangements are required so that the logo can fit well in various placements.

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OriginalPantone 704 CC 25%M 100%Y 100%K 26%

Black & WhitePantone Black 3CC 0%M 0%Y 0%K 100%

Porcelain BluePantone 2745CC 100%M 95%Y 0%K 15%

Jade GreenPantone 7484CC 100%M 0%Y 85%K 50%

Deep sea TurquoisePantone 5473CC 82%M 0%Y 28%K 52%

Dark pinkPantone 7421CC 0%M 100%Y 30%K 61%

ColoursSuggested colours for usage in different occasions, only when original colour is not suitable.

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Black & White applicationIf met with colour restrictions for printing, black & white colour schemes are recommended.

Centralised

Horizontal

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English TypefacesFor a consistent and recognizable identity, a standard family of typefaces has been chosen for usage in all media.

OptimaABCDEFGHIJKLMNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . , ; : ’ ! $ % & ( )

Optima BoldABCDEFGHIJKLMNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . , ; : ’ ! $ % & ( )

Optima ItalicABCDEFGHIJKLMNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . , ; : ’ ! $ % & ( )

Gill SansABCDEFGHIJKLMNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . , ; : ’ ! $ % & ( )

Gill Sans ItalicABCDEFGH I J K LMNOPQRSTUVWXYZa b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . , ; : ’ ! $ % & ( )

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Chinese TypefacesFor a consistent and recognizable identity, a standard family of typefaces has been chosen for usage in all media.

黑體-簡 light世 界 华 商 大 会 新 加 坡 中 华 总标 志 设 计 比 赛 报 名 表 格。 , ; : ‘ “ ! ? % ( )

华文黑体世 界 华 商 大 会 新 加 坡 中 华 总标 志 设 计 比 赛 报 名 表 格。 , ; : ‘ “ ! ? % ( )

华文黑体 light世 界 华 商 大 会 新 加 坡 中 华 总标 志 设 计 比 赛 报 名 表 格。 , ; : ‘ “ ! ? % ( )

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Secondary graphics & TexturesSecondary graphics and textures add detail to otherwise plain-looking media, and emphasizes identity.

The secondary graphic is enlarged, tilted and cropped when placed in different media.(e.g. namecard, envelope)

Sample application

Sample application

The texture can be placed in various ways, preferably at the extreme top and bottom, for different media.(e.g. letterhead)

Chloe Nicole Seet Sian Hoon薛善云Project Manager

wcbn@wcbn.com.sg 47 Hill Street #09-00, Singapore 179365

www.wcec-secretariat.orgFax: (65) 6339 0605Tel: (65) 6337 8381

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.

A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.

The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself.

47 Hill Street #09-00Singapore 179365

1st December 2010

Ms. Lee HungDirectorSingapore Chinese Chamber of Commerce & Industry90 River Street #11-22Singapore 176835

Dear Ms Seet: 

Subject: CUTTING PRINTING COSTS

Sincerely, ZYX company

Nicole Chloe SeetProject manager

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Sample Applications

47 Hill Street #09-00, Singapore 179365

Letterhead Bottle

Pen

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