corporate identity manual

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The Sika Standards

Corp

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The Sika Standards

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Welcome to the new corporate identity standards of Sika

After almost a century, Sika has built up an outstanding reputation as a successful and respectedmarket leader. Today, as a globally-active company, we intend to build upon this hard wonreputation. Our objective is to create maximum recognition of the name of Sika and the values for which it stands: innovation, consistency and partnership. This is why we have developed clearstandards for the consistent application of our company identity.

The impact of consistently applied corporate identity standards cannot be underestimated. A distinctive and consistent outward appearance enhances the recognition of the company and itsproducts while encouraging customer loyalty. Taking control of how we visually present ourselveswill enable us to project a strong, coherent image and create a lasting impression in all ourmarkets around the world.

The Sika logo is the principal subject of our corporate identity standards. Over the years, the distinctive Sika logo has become a well-known and widely used identifier of the company. For this reason it has not changed in any significant way. Rather, we intend to leverage thestrength of our powerful and unique corporate symbol by using it consistently in a prominent andhighly distinctive way. This manual is therefore the official guide and reference for the companyand all its divisions when using the company logo.

The new standards are designed to create unity and consistency across all our communicationsworld-wide. They will simplify the work of all concerned with promoting Sika, its products andservices. By projecting a strong and consistent corporate identity, backed by quality productbrands and an excellent service record, we will strengthen our position as being truly, the company that is first in all that we do.

Dr. Hans Peter Ming Dr. Walter GrüeblerChairman Chief Executive Officer

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Who is Sika?

Take control. The Sika Corporate Identity

The design principles

1. The basic elements1.1 The Sika logo1.2 The Sika logo design system1.3 Corporate colours1.4 Divisional colour identification systems1.5 Applications of the corporate logo1.6 Applications with product brands1.7 Acquisitions1.8 Typography

2. Business stationery2.1 Business stationery2.2 Business cards2.3 A4 letterhead2.4 American Quarto letterhead2.5 Envelopes and postal labels2.6 Compliments card2.7 Fax cover sheet2.8 Memo cover sheet

3. Printed literature3.1 Printed literature3.2 Design grid for A4 front covers3.3 Design grid for American Quarto front covers3.4 Examples of cover pages3.5 Inside page design grids3.6 Design grid for A4 rear covers3.7 Design grid for American Quarto rear covers3.8 Examples of rear covers3.9 Internal communications3.10 Advertising

4. Packaging4.1 Packaging4.2 Label templates4.3 Bulk packaging

5. Signage5.1 Company signs5.2 Sika vehicles

6. New media6.1 On-line 6.2 Presentation templates6.3 CD packaging

7. Promotional items

8. Corporate colour samples

The Sika Standards

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Our promise Sika is a global company with a world-wide network of subsidiaries active in the fields of specialitychemicals for construction and industry. Sika is committed to quality, service, safety and environmentalcare. Our world-leading branded products are all proven solutions and are based on our core capability inthe following areas:

Sealing - Bonding -Damping - Reinforcing - Protecting

Our valuesEach product and service reflects our commitment to the three core values that define our company:

Innovation - Consistency - Partnership

Our voiceWe speak from experience and with a global understanding. We talk knowledgeably about the local andgeographical issues faced by our customers. We respond to our customers quickly, wherever they are, in an approachable and friendly way.

Who is Sika?

Taking control is the first step in creating a strong corporate identity. By taking control we are able tocreate consistency in how customers perceive our people, our products and our business. Consistencybuilds trust between the customer and the company. It promotes long lasting and loyal relationships. It enhances name recognition and the image of our company as a global leader.

The new corporate identity standards allow us to take control of how we use the Sika corporate logo. The Sika logo is the most important visible expression of the company. As a registered trademark, the Sikalogo is also the company’s most valuable communications asset. After many years it now represents amassive financial investment. The standards presented in this manual therefore define its correct andconsistent use. The standards are for all units that use the name Sika as their company name. They are foranyone inside or outside Sika who designs, produces, or commissions print or electronic materials for thecompany.

Please note: Merchandising and distributor support materials are currently excluded.

If you have any comments or questions please contact:

Dr. Christine LannerTel: +41 41 768 69 13E-mail: [email protected]

Take control.The Sika Corporate Identity

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Sika is a global company that trades via a large number of world-leading branded products. In this respect,the Sika logo acts as an endorsement brand (the "parent brand") for the numerous product brands of eachdivision.

Our corporate identity, and the specific role played by our corporate logo in relation to our product brands,must reflect these facts. Four key principles define the design system and the scope of the new corporate identity:

1. The Sika logo – this is defined as the Sika name in yellow on a red triangle. 2. The Sika colours – Sika red and Sika yellow.3. The Sika logo position – the logo must be treated as the foundational design element wherever it is

used. Its position defines the position of all other text and visual materials (as shown in the manual). The distinctive bottom left position indicates a fresh, innovative and original design for an innovative andmodern company. This position also enables the logo to play a clear endorsement role. It leaves spacefor emphasis to be given to product brand messages and to any divisional colour coding scheme.

4. The corporate typefaces - Helvetica Condensed, Helvetica Black.

When applying these design principles, the designer is requested to ensure that the Sika logo is treatedwith consistency, and that it is presented clearly with all the prominence our unique asset deserves.

The design principles

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1.1 The Sika logo

The basic elements

The Sika logo is our corporate mark. This is the main identification element for the company. The logo must always bereproduced consistently and according to the rules that are stated in this manual. The logo should only be reproducedfrom the digital files supplied in this manual. At no time should the logo be redrawn or altered.

The logo, or any part of the logo, must never be used as a decorative element or to form a slogan, headline or anyother type of text or design. When the name Sika is used in a headline or in body copy it must be set in the sametypeface and typestyle as that headline or body copy. The name Sika must always be written in upper and lowercase(only the S of Sika is to be capitalised).

Prior to the publication of this manual, numerous re-drawn versions of the Sika logo have been in use across thecompany. These re-drawn versions must be discarded and replaced with the logo used in this manual. This logohas been modified to improve its sharpness and suitability for reproduction. Please use the digital files providedon the CD-ROM enclosed in the binder.

The logo must be used with the registered trademark symbol ®. The only exception to this rule is when the logo mustbe reproduced with a technique or in a medium that will not allow for the clear readability of the ® symbol forexample, when printing or embossing on rough surfaces or when the logo must appear on a low resolution mediumsuch as a PC screen. At no time should the ® symbol be repositioned or altered in size in relation to the logo. Only inspecial applications which necessitate that the logo width must be less than 15mm should the ® symbol be omittedfor reasons of readability and reproduction quality.

Our corporate mark

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The basic elements

x

x w x

x

The size of the Sika logo is defined in terms of its width (W) which is the distance between the two lower corners ofthe triangle.

X defines the minimum clear space around the logo. This is calculated by dividing the width of the logo (W) by 6.

The preferred position for the logo is at the bottom left of the item on which it is printed. This position has beenselected to provide the Sika logo with a distinctive position as an endorsement logo in relation to all other design andbrand elements. See section 1.2.

1.2 The Sika logo design system

The basic elements

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Name Baseline (NB)

Vertical Guideline (VG)

Triangle Baseline (TB)

Text

TextText

x

x

The following guidelines are used to define the position of text and graphic elements in relation to the logo:The Triangle Baseline (TB) - the baseline on which the logo stands. The Name Baseline (NB) - the baseline on which the name "Sika" stands inside the triangle. The Vertical Guideline (VG) - the vertical line that can be drawn through the apex of the triangle to bisect the logointo two equal halves.

The basic elements

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1

Sika Finanz AG, Zugerstrasse 50, CH-6341 Baar, Switzerland

Tel: +41 123 45 67, Fax: +41 890 12 34, www.sika.com

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The main objective when positioning the Sika logo is to maintain consistency in the position of this very importantcorporate asset regardless of the application.

The following basic principle should be applied when selecting a position for the logo. A horizontal baseline, ideallyone that plays an important role in the overall structure and form of the item in question, is selected. This is a designbaseline so it must not be an actual visible or printed line. Once selected, the Sika logo must then be positioned onthis design baseline and on the left side. The position of all other design elements must then be determined using theTriangle and Name Baselines (TB and NB) and the Vertical Guideline (VG). Text and graphic items can be placed asshown so as to align with the Vertical Guideline or Name Baseline.

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The basic elements

1.3 Corporate colours

The logo is defined as the name Sika in yellow in its unique typeface on a red triangular background.

When reproducing the logo in colour, Sika Yellow must be used for the name Sika, and Sika Red must be used for thetriangular background and registered trademark symbol ®. White is the recommended background colour when usingthe logo in printed materials.

When colour reproduction is not possible, the black and white version of the logo should be used.

The colours are defined in two ways to allow the most suitable system for the item in question. The first uses thePantone Matching System (a world standard for colour reproduction in print) and the second defines the Sika coloursin terms of the four-colour process system (CMYK).

In addition, because the final appearance of an ink depends on the type of paper used there are two specifications foreach of the corporate colours: one for coated paper and one for uncoated paper.

Sika Red:

Coated paper:Pantone Matching System: Pantone Warm Red CProcess colours: 0% C, 100% M, 100% Y, 0% K RGB: R 255, G 0, B 0

Uncoated paper:Pantone Matching System: Pantone Warm Red U

Sika Yellow:

Coated paper:Pantone Matching System: Pantone 1235 CProcess colours: 0% C, 25% M, 100% Y, 0% KRGB: R 252, G 189, B 39

Uncoated paper:Pantone Matching System: Pantone 116 U

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The basic elements

The two main divisions of Sika currently use different background colour schemes in their communications. While white is the preferred logo background for all stationery and marketing communications literature of allDivisions, each Division is free to introduce its own colour coding as a background or design element on other itemssuch as bulk packaging, clothing, gifts etc.

The primary Divisional colours in use are:

Industry Division

Industry Black:

Coated paper/uncoated paper:Pantone Matching System: Pantone Black 6Process colours: 100% BlackRGB: R 0, G 0, B 0

Marine Blue:



Construction Division

Construction Yellow:



1.4 Divisional colour identification systems

The basic elements

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When full colour printing is available, the logo should be used in its corporate colours. The black and white version isallowed when only a single colour is available (such as internal communications items, single colour laser printing,stencilling).

The Sika logo should be used on white when producing stationery and printed literature. However, acceptable colourbackgrounds for other items are shown below:

1.5 Applications of the corporate logo

Examples of unacceptable usage

Do not place the logo on a red coloured background.

Do not place a busy background or photo on both sides of the logo.

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The basic elements

Sales are carried out worldwide with the maximum uniformity of product formulations possible and under the sameinternationally protected brand names and emblems. Supplying fellow producers and customers under "private label"can be considered only if this improves our overall market position both immediately and in the long term. (See Sikadocument: Philosophy and Policies, chapter 1e.)

• The continuous and unchanged use of design and style of brandnames is the best way to protect them.• Brands must be used exactly as listed in the Corporate Dictionary. Graphics should be in accordance with the

Corporate Identity guidelines given below.• Use of ® sign: [registered trademark]®. • All new brands from now on should have the first letter after the Sika prefix written as a capital. See examples below.

The registered trademark symbol ® must be placed at the end of the brand name.

When a product brand name is used in association with the Sika logo, the following rules apply.

The height of the initial capital letter of the brand name must never be larger than the initial S of the Sika name in thelogo.

The product brand name sits on the Name Baseline (NB) of the Sika logo.

1.6 Applications with product brands

BrandName®(NB)

SikaPower®

SikaBlock®

SikaTransfloor®

Biresin®

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The basic elements

Company acquisitions can require the use of the Sika logo with the logo of other parties. The principle to follow inthese cases is to ensure the visual emphasis falls on the Sika logo.

During initial phases, defined as that time when the acquisition logo must be used in external communication, it isrecommended that the logo be positioned to the far right of the Sika logo and on the Name Baseline (NB). The third-party company name or logo should be reproduced so that the name of the company is smaller in height whencompared with the initial S of the Sika logo.

In later phases, if the acquisition is used as a Sika brand, the name should stand on the Name Baseline (NB) outsidethe clear space for the logo. The maximum height for lower case letters in the acquired company name is the height ofthe letter "a" in the Sika logo.

1.7 Acquisitions

(NB)Trocal (NB)Trocal (NB)Trocal

(NB)Euco

With third-party logotype (initial phase when second logo must be used)

Third-party name only (subsequent phase when name of acquisition is still used)

Trocal

Third-party name only (subsequent phase when name of acquisition is still used)

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1.8 Typography

The basic elements

Helvetica Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Helvetica Condensed Italic


Helvetica Condensed Bold


Helvetica Condensed Bold Italic


Helvetica Black


This globally available corporate typeface has been selected to establish a consistent typographic character at all levelsof the corporate identity.

The Helvetica Condensed family is used for headlines and body copy (PC equivalent: Arial).

Designed by Max Miedinger, Helvetica was originally known as the Haas-Grotesk face when launched in 1957. The Helvetica name was introduced in 1960. Helvetica is available in a very wide range of typefaces all noted for theirstrong visual impact and very readable non-serif design.

Product brand names are set in Helvetica Black. If registered names, they should always be used with the registeredtrademark symbol ®. The brand name should be set in a point size that ensures the readability of the ® symbol.

Business stationery

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First impressions count, and stationery is often the first experience many people in the outside world will have of ourcompany. Stationery therefore plays a very important role in creating, and subsequently reinforcing, our identity.Consistency is critical in both design and types of paper used for each type of stationery.

We recommend:Letter paper:

Paper type : Office paperWeight : 80-90 g/m2

Business card:Paper type : Carton whiteWeight : 250-300 g/m2

Compliments card:Paper type : Carton whiteWeight : 250-300 g/m2

Note: all measurements that follow are in millimetres.

Note: The minimum distance of the triangle baseline from the bottom edge of the printwork is normally calculated by dividing thewidth of the logo by 6. However, to ensure a consistant positioning of the logo on all business stationary and literature, the distancehas been fixed in millimeters. This distance is not optional.

2.1 Business stationery

2.2 Business cardsFormat: 55mm x 85mm

Business stationery

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Sika Finanz AGZugerstrasse 50CH-6341 BaarSwitzerland

Tel: +41 123 45 67Fax: +41 890 12 34Mobile: 06 55 44 66 77 e-mail: [email protected]

Your NameTitle and function

183 6

3

3

3

Divi

sion




Title and function

Title and function

All text to be 100% black except divisional name(see D)

Example 2

A

B

C

D

Sika logo in PMS colourLogo width: 18mmDistance from bottom edge: 3mm

The card owner’s nameTypeface: Helvetica Condensed BoldSize: 11pt

The card owner’s title and functionTypeface: Helvetica CondensedSize: 6ptLeading: 12pt

The official company nameTypeface: Helvetica Condensed BoldSize: 6pt

The company address and contact details Text to be set over two columns as shownBottom line of text to sit on Name BaselineTypeface: Helvetica CondensedSize: 6ptLeading: 7,5pt

Divisional name (optional)Name to read upwards and align with Vertical GuidelineTypeface: Helvetica Condensed BoldSize: Fit in space availableColour: 30% Black

Please note: the font size of the Divisional name is variable to allow longer names to fit. See example 2.

A

B

C

D

Indu

stry




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2.3 A4 LetterheadFormat: 210mm x 297mm

6

36 42 612 12

18

30

42

24

Sika Bau AG, Geerenweg 9, Postfach 1287, CH-8048 Zürich, SwitzerlandTel: +41 1 436 40 40, Fax: +41 1 436 45 70, www.sika.com

Sika Bau AG

Address 1Address 2Address 3Address 2

Date

Dear,


Area for the postal address of sender The official company nameTypeface: Helvetica Condensed BoldSize: 7,5ptLeading: 11pt

The company address and contact detailsTypeface: Helvetica Condensed Size: 7,5ptLeading: 11pt

Company name or Divisional name (both are not allowed)Typeface: Helvetica Condensed BoldSize: 36ptColour: 30% Black

Position for optional industry symbols and trade logos

Address / date / content placement:Typeface: Arial Size: 11pt

Please note: These are guidelines only. The position of these items may vary according to local standards. If theaddress/date is positioned on the right hand side, werecommend that texts start 12 cm from the left hand side.

Business stationery

The Sika letterhead is the cornerstone of the stationery system and the entire Corporate Identity. Other stationery applications arebased on it.

The DIN A4 letterhead shown here is the basis for all other A4 and A4-derived stationery. Other items of stationery must have astrong visual link with the letterhead. For this reason, these items should be based on the letterhead grid shown here.

A

B

C

D

E

A

C

DB

E

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A4 Letterhead continuation paperFormat: 210mm x 297mm

18

12

6

Sika Bau AG

3612 12



Business stationery

Continuation sheets must be based on this grid and pre-printed with the Sika logo in colour.

A

A B

B

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2.4 American Quarto letterheadFormat: 215.9mm x 279.4mm

36 42 612 3612 12

6

18

30

42

24

Sika AG, Tüffenwies 16 - 22, Postfach, CH-8048 ZürichTel.: +41 1 436 40 40, Fax: +41 1 436 45 70, www.sika.com

Sika Construction

Address 1

Address 2

Address 3

Address 2

Date

Dear,


Area for the postal address of sender The official company nameTypeface: Helvetica Condensed BoldSize: 7,5ptLeading: 11pt

The company address and contact detailsTypeface: Helvetica Condensed Size: 7,5ptLeading: 11pt



Address / date / content placement:Typeface: ArialSize: 11pt

Business stationery

The letterhead is American Quarto size (8.5 x 11 inches). It is the basis for all other American Quarto and American Quarto-derivedstationery. Other items of stationery must have a strong visual link with the letterhead. For this reason, these items should be basedon the letterhead grid shown here.

A

A

B

B

C

C

D

E

E

D

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American Quarto letterhead continuation paperFormat: 215.9mm x 279.4mm

3612

18

12

Sika Construction

3612 12

6



Business stationery

Continuation sheets must be based on this grid and pre-printed with the Sika logo in colour.

A

A

B

B

15

30

18

6

Sika Finanz AG, Zugerstrasse 50, CH-6341 Baar, Switzerland5

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2.5 Envelopes and postal labels

Business stationery

Window envelopesThis grid can also be used when pre-printed non-window envelopes are required. Please check and follow local postalregulations. The position of the window may also vary according to local postal regulations.

3020

Sika Finanz AG, Zugerstrasse 50, CH-6341 Baar, Switzerland5

6

A

B

A

B

Sika logo in PMS colourLogo width: 30mm

The official company nameTypeface: Helvetica Condensed BoldSize: 7ptDistance from bottom edge: 5mm

The company address Typeface: Helvetica Condensed Size: 7ptDistance from bottom edge: 5mm

A B

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Postal labels for non-window envelopes


Area for label text (Receiver’s address)Typeface: ArialSize: 10pt

The official company nameTypeface: Helvetica Condensed BoldSize: 7pt

The company address Typeface: Helvetica Condensed Size: 7pt

Business stationery

309 9


(Company name)

(Name)

(Street)

(City and Postal code)

(Country)

5

A

A

B

B

C

C

Postal labels are used for addressing non-window envelopes. Please check and ad here to local postal regulations.

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9

9

With compliments

Sika Finanz AGZugerstrasse 50CH-6341 BaarSwitzerlandTel: +41 123 45 67Fax: +41 890 12 34www.sika.com

5


The official company nameAll text is aligned to the right of the Vertical GuidelineTypeface: Helvetica Condensed BoldSize: 7,5ptLeading: 11pt

The company address and contact detailsTypeface: Helvetica CondensedSize: 7,5ptLeading: 11pt

TextText aligns to the right of the Vertical Guideline of the Sika logoTypeface: Helvetica Condensed BoldSize: 27ptColour: 30% Black

Business stationery

2.6 Compliments card

A

B

B

C

C

A

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12

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Normal

Text...

2.7 Fax cover sheet

Sika logo (black and white)Logo width: 36mm

Official company nameTypeface: Arial BoldSize: 10ptLeading: 17pt

The company address and contact detailsTypeface: Arial Size: 10ptLeading: 17pt

Header address informationTypeface: Arial BoldSize: 11pt

TextTypeface: Arial BoldSize: 48ptColour: 25% Black

Page NumberTypeface: Arial BoldSize: 9pt

ContentTypeface: ArialSize: 11pt

Business stationery

The fax and memo cover sheets are produced according to the following guidelines or by using the fax and memo cover sheet Wordtemplates (see CD-ROM in binder). Text elements are aligned using the Vertical Guidelines and the Name Baseline provided by thelogo. In this way we maintain a consistent look and feel in the treatment of the Sika logo. Fax and memo continuation sheets arebased on the same layout but only include logo, address block and page number as on the coversheet.

A

A

B

B

C

C

F

D

E

F

D

E

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Ref. No.:

Date:

1

3612 12

12

To:

From:

Subject

Mem

o



Text...

12

24

56

2.8 Memo cover sheet

Sika logo (black and white)Logo width: 36mm

Official company nameTypeface: Arial BoldSize: 10ptLeading: 17pt

The company address and contact detailsTypeface: Arial Size: 10ptLeading: 17pt

Header address informationTypeface: Arial BoldSize: 11pt

TextTypeface: Arial BoldSize: 48ptColour: 25% Black

Page NumberTypeface: Arial BoldSize: 9pt

ContentTypeface: ArialSize: 11pt

Business stationery

A

A

B

B

C

C

D

E

D

E

F

F

The Divisions of Sika produce a wide range of printed materials supporting their divisional capabilities and product brands. All carrythe corporate logo. Each item is therefore an opportunity to help create awareness of our corporate brand.

This section is only concerned with defining a consistent treatment of the Sika logo, and a consistent relationship between the logoand all other divisional graphic design and text elements used with it. The Divisions are free to develop and use any divisionalgraphic design elements, divisional colours, colour identification systems, market-segment symbols, and product brand systemsthat they identify as being necessary.

It is impossible to cover all sizes. DIN A4 and American Quarto provides the basic grids for front and back covers. For other sizes,adapt the grid based on the logo size table below.

DIN A sizes American sizesSize : Minimum logo width Size : Minimum logo widthA6 : 18mm Quarto : 36mmA5 : 24mm Legal : 36mmA4 : 36mm B : 54mmA3 : 54mm C : 72mm

To calculate the minimum amount of clear space around the selected logo, divide the logo width by 6.Minimum size of logo in printed materials: 18mm

Printed literature

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3.1 Printed literature

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3.2 Design grid for A4 front coversFormat: 210mm x 297mm

54 63612

18

6

6

18

HeadingSub-heading

name sub-division

Divi

sion

al n

ame

Sika logo in full colourLogo width: 36mmWhite is the preferred background colour for the logo. Distance from bottom edge: 6mm

Divisional identifierTypeface: Helvetica Condensed BoldAlign along Vertical Guideline

Sub-division identifier Typeface: Helvetica Condensed Bold

Heading Typeface: Helvetica Condensed Bold

Sub-head Typeface: Helvetica Condensed Align as shown with the Vertical Guideline.


Printed literature

A

A

B

B

C

C

D

D

E

E

Printed literature

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3.3 Design grid for American Quarto front coversFormat: 215.9mm x 279.4mm

Sika logo in full colourLogo width: 36mmWhite is the preferred background colour for the logo. Distance from bottom edge: 6mm

Divisional identifierTypeface: Helvetica Condensed BoldAlign along Vertical Guideline

Sub-division identifier Typeface: Helvetica Condensed Bold

HeadingTypeface: Helvetica Condensed Bold

Sub-headTypeface: Helvetica Condensed Align as shown with the Vertical Guideline.


54 63612

18

6

6

18

HeadingSub-heading

name sub-division

Divi

sion

al n

ame

A

B

C

D

A

B

C

D

E

E

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Printed literature

3.4 Examples of cover pages

Example: Range brochure (Construction) Example: Product sample (Construction)

Technology and Concepts with SikaCarboDur® StructuralStrenghthening System

Reinforced concrete

Solutions with Sika Systems

Timber Masonry

Stonework

Construction: 98.5% warp, 1.5% weftAreal weight: 430 g/m2

Roll width: 305 / 610 mmRoll length: > 45.7 m

SikaWrap®HEX- 430GGlass Fiber Fabric

Cons

truct

ion

Example: Range brochure (Industry) Example: Range brochure (Industry/Marine)Example: Product brand brochure (Industry)

Direct glazing in the bus commercial vehicle and rail vehicle industry

SikaTransfloor® RapidThe flooring compound forcommercial vehicles that looksgood and lasts een better.

Indu

stry

Indu

stry

Elastic adhesive and sealing systems

A watertight concept

Indu

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3.5 Inside page design grids

Printed literature

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30

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12 18 6 12

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3.6 Design grid for A4 rear coversFormat: 210mm x 297mm

Printed literature

42 6

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12

6

Sika Finanz AG

Zugerstrasse 50

CH-6341 Baar

Switzerland

Tel: +41 123 45 67

Fax: +41 890 12 34

www.sika.com

Sika logo full colourLogo width: 36mmWhite is the preferred background colour for the logo. Distance from bottom edge: 6mm

The official company nameTypeface: Helvetica Condensed BoldSize: 9ptLeading: 15pt

The company address and contact detailsTypeface: Helvetica Condensed Size: 9ptLeading: 15pt


Print referenceTypeface: Helvetica Condensed Size: (minimum) 5pt

A

A

B

B

C

D

C

D

Printed literature

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3.7 Design grid for American Quarto rear coversFormat: 215.9mm x 279.4mm

42 63612 6

12

6

Sika Finanz AG

Zugerstrasse 50

CH-6341 Baar

Switzerland

Tel: +41 123 45 67

Fax: +41 890 12 34

www.sika.com

Prin

t ref

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ce


The official company nameTypeface: Helvetica Condensed BoldSize: 9ptLeading: 15pt

The company address and contact detailsTypeface: Helvetica Condensed Size: 9ptLeading: 15pt


Print referenceTypeface: Helvetica Condensed Size: (minimum) 5pt

A

B

A

B

C

D

C

D

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3.8 Examples of rear covers

Printed literature

Example: Product brand brochure (Construction)

Example: Range brochure (Industry) Example: Range brochure (Industry/Marine)

Example: Range brochure (Construction)





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Sika Quality and services

For Sika, Quality is a product of the ...... and, in particular, thethe recommandation relating to the application andend....Lorem ipsum dolor sit amet, consectetuer adipiscingelit, sed diem nonummy nibh euismod tincidunt ut lacreetdolore magna aliguam erat volutpat. Ut wisis enim ad minimveniam, quis nostrud exerci tution ullam corper suscipitlobortis nisi ut aliquip ex ea commodo consequat. Duis tefeugi facilisi. Duis aad minim veniam, quis nostrud exercitution ullam corper suscipit lobortis nisi ut aliquip ex eacommodo consequat. Duis te feugi facilisi. Duis autem dolorin hendrerit in vulputate velit esse molestie consequat, velillum dolore eu feugiat nulla facilisis at vero eros etaccumsan et iusto odio dignissim qui blandit praesentluptatum zzril delenit au gue duis dolore te feugat nullafacilisi.

The SikaFlex® range of elasticadhesive and sealant systems for thecommercial vehicle market.

Your Local Sika® Company

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Specially formulated forthe transport industry

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Material characteristics

Test certificate/reports

Technical articles Approvals

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3.9 Internal communicationsExample: 210mm x 297mm

Printed literature

TitleDi

visi

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nam

e

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MastheadTypeface: Helvetica Condensed Bold

Divisional identifier (optional)Name to read from bottom to top and end at the bottom of the title area. The font size is variable to allow longer names to fit.Typeface: Helvetica Condensed BoldSize and position: optional

Text and image area

A

D

C

B

B

A C

D

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Printed literature

HeadingExcellence in typography is the result of nothing more than an attitude. Its appeal comes from the

understanding using in its planning; the designer must care. In contemporary advertising the perfect

intergration of design elements often demands unorthodox typography.

It may require the use of compact spacing, minus leading, unusual sizes and weights; whatever is needed to

improve appearance and impact. Stating specific principles or guides on the subject of typography is difficult

because the principle applying to excellence in typography is the result of nothing more than an attitude. Its

appeal comes from the understanding using in its planning; the designer must care.

In contemporary advertising the perfect intergration of design elements often demands unorthodox

typography. It may require the use of compact spacing, minus leading, unusual sizes and weights; whatever is

Sika Finanz AG, Zugerstrasse 50, CH-6341 Baar, Switzerland, Tel: +41 123 45 67, Fax: +41 890 12 34, www.sika.com

3612 12

12

6

12

3.10 AdvertisingThe logo must always appear on the left hand side regardless of whether the advertisement is placed on the left page or the rightpage of a magazine.

Example: 210mm x 297mm


The official company nameTypeface: Helvetica Condensed Bold

The company address and contact detailsTypeface: Helvetica Condensed

HeadlineTypeface: Helvetica Condensed Bold

Image areaThe size of the image area (full page with margin, full bleed image, or a smaller size image area) will depend on the creative concept applied.

Body copy Typeface: Helvetica Condensed

AB

C

D

E

A

B

C

D

E

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Printed literature

Heading

Excellence in typography is the result of nothing more than an attitude. Its

appeal comes from the understanding using in its planning; the designer

must care.

In contemporary advertising the perfect intergration of design elements often

demands unorthodox typography. It may require the use of compact spacing,

minus leading, unusual sizes and weights; whatever is needed to improve

appearance and impact. Stating specific principles or guides on the subject of

typography is difficult because the. principle applying to excellence in

typography is the result of nothing more than an attitude weights; whatever is

needed to improve appearance and impact.

Sika Finanz AG

Zugerstrasse 50, CH-6341 Baar, Switzerland


306 6

6

5

6

Heading

Sika Finanz AG, Zugerstrasse 50, CH-6341 Baar, Switzerland, Tel: +41 123 45 67, Fax: +41 890 12 34, www.sika.com

Excellence in typography is the result of nothing more than an attitude. Its appeal comes from the understanding using in its planning; the designer must care. In contemporary

advertising the Excellence in typography is the result of nothing more than an attitude. Its appeal comes from the understanding using in its planning; the designer must care. In

contemporary advertising the Excellence in typography is the result of nothing more than an attitude. Its appeal comes from the understanding using in its planning; the designer must

care. In contemporary advertising the Excellence in typography is the result of nothing more than an attitude. Its appeal comes from the understanding using in its planning; the designer

306 6

6

5

Part-page advertisements


The official company nameTypeface: Helvetica Condensed Bold

The company address and contact detailsTypeface: Helvetica Condensed

HeadlineTypeface: Helvetica Condensed Bold

Image areaThe size of the image area (full page with margin, full bleed image, or a smallersize image area) will depend on the creative concept applied.

Body copyTypeface: Helvetica Condensed

A

B

C

D

E

A B

C

D

E

A

B

C

D

E



Packaging

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4.1 Packaging

The following guidelines deal with pre-printed label templates and bulk packaging applications only. Packaging designs for distributionchannels are not included since they fall outside the current scope that has been set for the Sika Corporate Identity.

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Packaging

4.2 Label templates

Sika produces a wide range of labels using computer-generated templates. The three examples show blank templates with over-printed product information. These are all based on the design grid and the guidelines given in the Basic Elements. Theseguidelines should be used when developing new templates. In exceptional circumstances where labels are small and space isextremely limited, the Sika logo can be placed at the top of the label on the left hand side. Please leave at least 6mm of space abovethe top of the logo.

6

6

18

366 6

Example: labels

Design grid

Sika logo Logo width: 36mmWhite is the preferred backgroundcolour for the logo. Distance from bottom edge: 6mm

Product Brand nameTypeface: Helvetica Black

Product informationTypeface: Helvetica Condensed

A

B

C

A

B

C

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Packaging

4.3 Bulk packaging

Coloured boxes and drums based on a Divisional colour coding can be used.

When designing boxes, the position of the logo and divisional identifier should follow the guidelines stated in the Basic Elements.

When applying the logo to cylindrical drums, ensure that the logo is centrally positioned. For drums strengthened using horizontalribbing, ensure the logo sits as close as possible to the ribbing.

Carton box (Industry)

Carton boxes: maximum size oflogo is one half of the width of theside on which it is used.

Drums (metal): maximum size oflogo is one third the diameter ofthe drum.

Metal drum (Construction)

Construction Division drum showing logo in centre and positioned to sit as close as possible to the horizontal ribbing.

4G/Y6/S/01/CHEGI-3440/MODEL

un

Excellence in typography is the result of nothing more than an attitude. Its appeal comes from the understanding using in its planning; the designer must care. In contemporary advertising the perfect intergration of design elements often demands unorthodox typography. It may require the use of compact spacing, minus leading, unusual sizes and weights; whatever is needed to improve appearance and impact. Stating specific principles or guides on the subject of typography is difficult because the principle applying to excellence in typography is the result of nothing more than an

Excellence in typography is the result of nothing more than an attitude. Its appeal comes from the understanding using in its planning; the designer must care. In contemporary advertising the perfect intergration of design elements often demands unorthodox typography. It may require the use of compact spacing, minus leading, unusual sizes and weights; whatever is needed to improve appearance and impact. Stating specific principles or guides on the subject of typography is difficult because the principle applying to excellence in typography is the result of nothing more than an

FLAMMABLE LIQUID

3In

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Signage

5.1 Company signs

This section has two parts. The first deals with company name identification on external sign boards and the second gives someexamples of the Corporate Identity applied to company vehicles.

Sign boards for external display are typically found at locations where our products are in use. They carry either the company logoalone, or the corporate logo and a corporate identifier (such as the national Sika name). Please apply the guidelines of Section 1when designing items of signage along with the rule on company names given below. Divisional colour coding for Divisionalpromotional items can be used as shown below.

Sika is an organisation made up of many idividual companies located around the world. A diverse range of signage is thereforeused at locations across the organisation. For this reason, two options are provided when using a specific company name with the logo.

Company name(NB)

Company name

(NB)

(VG)

Option A (Name Baseline Option)

Option B (Vertical Guideline Option)

Sika Italia

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Signage

SikaBau

Example of entrance sign

Road sign: Construction Division

Light box: Sika Group

Flag: Construction Division

Banner: Industry Division

Indu

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Examples:

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Sika yellow should be used for all Sika vehicles.The guidelines stated in Section 1 should be applied. The size of the logo should bebased on ensuring the name of the company is prominent and clearly visible. The logo should also sit as close as possible to avisual horizontal design element of the vehicle’s structure (for example, at the lower edge of a body panel or door). The logo shouldalso be used on the rear of the vehicle.

Signage

Heading

5.2 Sika vehicles

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New media

6.1 On-line

The design grids provide the basic structure for all Sika web pages. The Sika web page grid is divided into four columns of equalwidth on a web browser maximised at 800x600.

Two areas of the grid are defined as the main navigation and branding areas. These are called the page header A (horizontal), andthe logo column B (vertical). Because these two areas overlap, their content must be designed so that they do not conflict with eachother:A. The page header. This runs the full width of the page. This area includes both a top 30 pixel horizontal margin, a visual band

underneath the margin which is 60 pixels in width, and a second horizontal margin of 12 pixels. The top margin and the visualband can contain global site navigation, selection and search facilities, and visual imagery. The second horizontal marginseparates the header from the rest of the page content.

B. The logo column. This is inside the first column on the left. It is 130 pixels in width. The column extends vertically to the top of the page. This column contains the company logo as well as site navigation elements.

Columns are all 180 pixels in width and are separated by margins of 12 pixels.

130 px

180 px 12 px 180 px 180 px 180 px

50 px

30 px

12 px

60 px

max. 350 px to have a non scrollable page

130 px

180 px 12 px 180 px 180 px 180 px

50 px

30 px

12 px

60 px

max. 350 px to have a non scrollable page

A

B

This template has been defined for all pages. The preferred background is browser "white" (i.e. the Sika logo should appeartransparent on the screen). Light grey is a second choice for the background: Hex #FFFFFF

The logo without the ® symbol must appear as shown in the template: logo at top of page but at the lower edge of page header.

Primary colour palette:Logo: Sika red: Hex #FF0000

Sika yellow: Hex #FFCC00

Links:Blue links: Hex #3366CCRed links: Hex #FF0000All visited links are grey: #999999

Typography: follow rules given in Section 1.

New media

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70 px minimum size of logo

Template

Text (optional use of colour):Yellow headlines: Hex #FFCC00Red headlines: Hex #FF0000Black sub heads: Hex #000000

Secondary palette Optional grey background: Hex #FFFFFFIndustry Division Black: Hex #000000Construction Division Yellow: Hex#FFCC00Marine Blue: Hex #3366CC

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6.2 Presentation templatesFormat: 120mm x 160mm (3:4)

New media

246 6

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4

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Company name

test.ppt 1

Div

isio

n n

am

e

Main heading

The following templates can be used when creating a presentation (see CD-ROM in binder). Please refer to section 1.4 Divisionalcolour indentification systems for guidelines on the use of background colours.

Sika logo full colour Logo width: 24mmUse JPG file for logo to ensure readability of ® symbol.Distance from bottom edge: 4mm

Divisional identifier (when applicable)Typeface: Arial Bold

Sub-divisional identifier (when applicable)Typeface: Arial Bold

Colour: (RGB)Sika Red: R 255, G 0, B 0Sika Yellow: R 252, G 189, B 39Sika Industry Black: R 0, G 0, B 0

Main headingTypeface: Arial Bold

Body text / image area Typeface: Arial

Company name (when applicable)Follow rules on company names given in the signage section option ATypeface: Arial Bold

File name, page number(when applicable)Typeface: Arial

A

B

C

D

E

A

B

C

D

F

E

F

G

G

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New media

Ind

us

try

Main heading

Sika Corporation

test.ppt 1

Ind

ustr

y

Heading:Excellence in typography 1

Excellence in typography 2

Heading:• Its appeal comes from the understanding.

• the designer must care.

• in contemporary advertising.

Heading:• the perfect intergration of design elements.

• often demands unorthodox typography.

• it may require the use of compact spacing.

Main heading

Sika Italy

test.ppt 1

Heading:Excellence in typography 1

Excellence in typography 2

Heading:• Its appeal comes from the understanding.

• the designer must care.

• in contemporary advertising.

Heading:• the perfect intergration of design elements.

• often demands unorthodox typography.

• it may require the use of compact spacing.

Main heading

Sika Finanz AG

test.ppt 1

Examples:

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New media

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ameMain

Heading

6.3 CD packaging

Main headingCD-ROMPC/MAC compatible© SIKA -2001

24

36

Vertical Guideline (VG)

Triangle Baseline (TB)

246

Examples of covers

Sika logo full colourLogo width: 30mm

Divisional identifierTypeface: Helvetica Condensed Bold

Main headingTypeface: Helvetica Condensed Bold

Background field

Sika logo full colourLogo width: 24mm

Main headingTypeface: Helvetica Condensed Bold

Technical details textTypeface: Helvetica Condensed

Box insert/CD cover grid

Disk label grid

Examples of disk labels

A

BC

D

A

B

C

D

A

B

C

A

B

C

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The design and printing possibilities offered by third-party items can introduce severe constraints when applying theCorporate Identity. Select those items that allow the closest and easiest application of the guidelines found in the BasicElements. A selection of items are shown as examples of how the corporate logo can be applied. with or without adivisional name.

Promotional items

7. Promotional items

Division

8. Corporate colour samples

Corporate colour samples

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Pantone Warm Red Coated paper

Pantone Warm RedCoated paper





































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Pantone 116 Uncoated paper

Pantone 116Uncoated paper




































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