corporate innovation at 3m
TRANSCRIPT
Corporate Innovation
at 3M
Science. Applied to life. TM
- Formerly Minnesota Mining and Manufacturing Company
- Now an American Conglomerate based in St. Paul, Minnesota
Globally about 90,000
employees
Globally sales 2015: $ 30.2 Bn
Sales of products in
200 countries
55,000+ products
Operations in 70
countriesIncremental approach of innovation &
product development
Allows staff to spend 15% of their time to explore new
ideas
Major innovations:Post-It Notes
Waterproof SandpaperMask Tape
Creative
Disciplined
Collaborative
CompassionatePassionate
Agile
Innovation = Idea + Exploitation
• Cross Functional Teams with freedom to create ideas and share them
• Tolerance for mistakes, comfort with risks and encouragement to come forward with good ideas adds to 3M’s innovation culture
• Each promising idea is developed with a multidisciplinary team headed by ‘Executive Champions’
Innovation at 3M
A Century of Value Innovation
3M – A ‘House of Brands’
3M – Known for ‘Disruptive Innovation’How it works
360 Compass
Avaguard
Bair Hugger
CavilonCuros FiltekLittmann Petrifilm
RelyX Tegaderm
Unitek
3M
Automotive
Commercial solutions
Communication
Design & Construction
Electronics
Mining & Energy
Manufacturing
Safety
Transportation
Healthcare
Bondo
Cubitron-II
E-A-R
PELTOR
PPSScotc
h
Scotch-Brite
Scotch-
WeldScotchlite
Scotchguard
Scotchkot
Scotchlok
Speedglas
Trizact
VHB
Aqua-Pure
DI-NOC
Diamond Grade
Petrifilm
Thinsulate
Scotch-
Brite
Scotch-
Weld
3M Brand Hierarchy – B2B
Post-it
FUTURO
ACE
PELTOR
SandBlaster
Scotch
Scotch-Brite
Scotch-Weld
ScotchliteScotchguar
d Command
Nexcare
Scotch Blue
Filterete
Hand Masker
Aqua-Pure
Littmann
Scotch PRO Thermal Laminator
PELTOR Sports
Ultimate Hearing Protector
Command Easel Back
Picture Hanging
Strips
ScotchBrite ScrubDish Cloth
3M Ultra Sanding Sheets
& Rolls
Scotch Blue Painter’s Tape Original Multiuse
Scotch Blue Painter’s Tape Multisurface with Advanced
Edge lock
Scotch Blue Painter’s Tape Delicate Surface with Advanced
Edge Lock
Scotch Blue Painter’s Tape
Exterior SurfacesScotch Blue
Painter’s Tape
3M
DIY
Home
Office
Personal Care
3M Brand Hierarchy – B2C
3M Social Media Presence
YouTube
Website Twitter
3M WebsiteIs customized region-wise (On display is for India)With distinct shopping arenas for B2B and B2C customers
3M Twitter HandleThe twitter feed is filled with innovative ideas that are being developed, general explanations about products as well as extensive display of work of the staff
3M Twitter Handle
YouTube Ad: More than Post-It Notes• Focus on what 3M is, beyond
Post-It notes• Shows the extent of product
portfolio of 3M
YouTube Ad: Building the future• Focus on the utility of the 3M
products• Shows how 3M science in
applied and imbibed in our day to day lives
3M YouTube ChannelIs used to post videos about innovation in 3M, how 3M encourages ideas, is beyond its few well-known brands, how science & technology is used to enhance its products and much more
3M Facebook PagesFacebook pages by 3M have been created for its various regions and region-specific offices
3M Facebook PagesFacebook pages have also been created product-wise in order to post newer updates, promotions etc. about the various products
3M LinkedInUsed as a mode for hiring as well, LinkedIn is used by 3M as a medium to enhance its professional image through frequent updates and detailed discussions
3M AdvertisementsPrint ads are used
displaying innovative & creative ways of
representing the uses of the products
3M Advertisements
Video ads indicate 3M innovation applied to every day things of life.
The ads bring to light the technology used to make lives simpler.
Brand Vision
Brand Boundari
es
Brand Positioni
ng
Innovative products & solutions to enhance everyday life through application of science
Every day products, technology and innovations that improve lives, encompassing everything from stationery to personal healthcare to households & businesses.
3M Technology Advancing Every Company3M Products Enhancing Every Home3M Innovation Improving Every Life
3M Brand Potential
3M Branding Brief Analysis Summary
• 3M is considered as the most innovative company in the world
• 3M is a house of brands having prominent brands such as Scotch brite, Post-It
etc.
• The company operates primarily on a legacy of innovation, which it utilizes in
developing and enhancing each and every of its 55,000+ products
• Open culture for creativity, with involvement of staff and dedicated staff time
allocation for innovation drives the company’s growth and $30 billion+ sales
These slides were prepared by Anuja Rege (PGP31069) as a part of the course “Brand Management” taught by Prof. Sameer Mathur
Marketing Professor 2009 – 2013
Ph.D. and M.S. (Marketing) 2003 – 2009
Marketing Professor 2013 – Present
Indian Institute of Management, Lucknow
DISCLAIMER