corporate journalism and publications - introduction lecture
TRANSCRIPT
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Corporate Journalism & Publications
Introduction Lecture
Sherrie Lee
flickr.com/photos/whydesignworks/4248339359
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communication tools
stakeholders
editorial and production process
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Problem-Based Learning
flickr.com/photos/shevelov/1101034959/
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Seminar Workshop 15%Individual Presentation
5%Peer Teaching Notes 5%
Reflection Journal 5%Individual Assignment 20%
Test 15%Client Project - Group 40%
Individual Presentation 10%
Group Collaterals 30%Facilitator’s Evaluation
10% 4
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/ph
oto
s/tho
ma
sha
wk/2
96
37
30
43
/
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Punctuality
Attendance & Academic Penalty
TP’s policy on Plagiarism
Penalties for late submission
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flickr.com/photos/pshanks/411196422/
communication vehicles promote understanding
good public relations
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flickr.com/photos/timetoembark/3032143149
Targeted
Stakeholders
Organisation’s POV
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flickr.com/photos/mdurwin/3083002931
Brochures
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Newsletters
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Mag
azin
es
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Annual Reports
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Social Media
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Communication Tools
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Event: CCN Day on 16 N
ov
Feature Article
Assignment
Cover the event and
write 400-450 words
Include background
info, quotes from
participants and
photographs
Present in magazine
layout
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Guest LectureFeature Writing &
Magazine ProductionSpeaker: Stacey Anne Rodrigues
Features & Lifestyle Editor
ELLE magazine
Date: 9 Nov 2012 (Fri)
Time: 9 – 11 am
Venue: 3-10/2
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Be punctual
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Dress well
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Ask questions
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Learning as a team
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