corporate partnerships - first descents · sponsorships include custom presence marketing and...
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C O R P O R AT E PA R T N E RS H I P S
F I RST D E S C E N TS P ROV I D E S L I F E - C H A N G I N G O U T D O O R A DV E N T U R E S F O R YO U N G A D U LTS I M PACT E D BY CA N C E R. First Descents (FD) is the leader in
adventure-based healing. Through outdoor adventure, community
building, and skills development, FD improves long-term
survivorship and quality of life for young adults impacted by cancer.
AC K N OW L E D G E M E N TS
HIPAACOMPLIANT
W H Y YO U N G A D U LTSCANCER IS THE LEADING DISEASE-RELATED CAUSE
OF DEATH IN YOUNG ADULTS. WITH ROUGHLY
70,000 NEW DIAGNOSES ANNUALLY, YOUNG ADULTS
REPRESENT THE FASTEST-GROWING AND MOST
UNDERSERVED CANCER DEMOGRAPHIC.
YOUNG ADULTS COPING WITH CANCER FACE
IMPORTANT HEALTH LIMITATIONS THAT RESEARCH
SHOWS RESULT IN HEIGHTENED LEVELS OF
PSYCHOSOCIAL DISTRESS, INCLUDING DEPRESSION,
ANXIETY, AND ALIENATION.
70,000 young adults are diagnosed annually
Poor improvement in five-year survival rates
Minimal peer support
Unique psychosocial challenges
Lack of participation in clinical trials
Disrupts normative milestones of adulthood
FIRST DESCENTS’ LOCAL ADVENTURE COMMUNITIES PROVIDE UNIQUE OPPORTUNITIES
TO PARTNER REGIONALLY AND SUPPORT CANCER SURVIVORS, MEDICAL CENTERS, AND
COMMUNITIES IN THE PLACES WHERE YOUR EMPLOYEES WORK AND LIVE.
B O S T O NN E W Y O R KD . C .
O R L A N D O
A U S T I N
M I N N E A P O L I SC L E V E L A N DC H I C A G O
S E A T T L EP O R T L A N DS A N F R A N C I S C OL O S A N G E L E SS A N D I E G OS A L T L A K E C I T YD E N V E R
N AT I O N A L R E AC H , L O CA L I M PACT
C H A R L O T T E
W H Y I T WO R KSExternally led impact studies demonstrate First Descents’
effectiveness in reducing depression, anxiety, and alienation while improving self-efficacy, body image, and resilience - key
determinants of psychosocial health.
100% OF PARTICIPANTS REPORTED INCREASED ABILITY TO COPE WITH CANCER AND ITS EFFECTS
100%99%WOULD RECOMMEND FIRST DESCENTS TO A FRIEND
99%WANT TO STAY INVOLVED 97%
SAID FIRST DESCENTSMET THEIR EXPECTATIONS
17%BEFORE FIRST DESCENTS
EXPERIENCED DEPRESSION
7%POST PROGRAM
REPORTED DEPRESSION
PARTICIPANTS ORIGINALLY HAVING THE GREATEST SYMPTOMS OF PSYCHOLOGICAL DISTRESS SAW THE LARGEST GAIN FOR THE LONGEST TIME. IN OTHER WORDS, THOSE WHO NEED FD THE MOST, SAW THE MOST BENEFIT .
PARTICIPANTS FELT RECONNECTED TO THEIR BODIES AND MORE CONFIDENT IN THEIR PHYSICAL ABILITIES. THEY ALSO FELT AN INCREASE IN RESILIENCY AND FELT LIKE THEY HAD
MORE RESOURCES TO NAVIGATE THE HEALTH SYSTEM AND THEIR OWN TREATMENT SCHEDULES.
L E A R N M O R E
PA R T N E RS H I P M O D E LFIRST DESCENTS BUILDS
PARTNERSHIPS WITH COMPANIES SEEKING
MEANINGFUL CORPORATE SOCIAL RESPONSIBILITY
ACTIVATION
P RO G R A M E X PA N S I O N
UNDERWRITE PROGRAM EXPANSION AND ACHIEVE IMPACT AT SCALE.
C O M M U N I T Y B U I L D I N GSUPPORT LOCAL ADVENTURE COMMUNITIES AND STRENGTHEN REGIONAL PROGRAMS THAT SUSTAIN SOCIAL CONNECTION AND PEER SUPPORT.
H E A LT H CA R E PA R T N E RS H I P S SUPPORT FIRST DESCENTS’ ABILITY TO PRESCRIBE ADVENTURE AND IMPROVE CANCER SURVIVORSHIP THROUGH INTEGRATED PARTNERSHIPS WITH MEDICAL CENTERS NATIONWIDE.
F I RST D E S C E N TS P R I O R I T Y I N I T I AT I V E S
C O N T E N T C R E AT I O N
ENGAGE IN JOINT BRAND STORYTELLING OPPORTUNITIES AND CONTENT CREATION FOR USE IN MARKETING AND COMMUNITY ENGAGEMENT INITIATIVES. EXAMPLES INCLUDE:
• OUT LIVING IT BLOG POST• INTERNAL COMMS CONTENT• VISUAL ASSET CREATION• CAUSE MARKETING MATERIALS
•
CAU S E M A R K E T I N G
FIRST DESCENTS SPECIALIZES IN CAUSE MARKETING EFFORTS WITH NATIONAL BRANDS.
• DIGITAL AND POINT-OF-SALE ACTIVATION HIGHLIGHTED ACROSS FIRST DESCENTS’ COMMUNICATIONS CHANNELS AND IN OUR 35,000+ NEWSLETTER
• A CO-BRANDED CONSUMER PACKAGED GOOD PROMOTED ON YOUR COMPANY WEBSITE AND OUR ONLINE STORE WITH PROCEEDS BENEFITTING FIRST DESCENTS
•
E V E N T S P O N S O RS H I P S
ACTIVATE YOUR BRAND AND ENGAGE EMPLOYEES AND CUSTOMERS AT FEATURE EVENTS:
• THE FIRST DESCENTS BALL - MARCH 30, 2019• FIRST DESCENTS CLIMBATHON - JULY 14 , 2018• MAN OF THE CLIFF - OCTOBER 15-16, 2018• THE FD 80’S SKI PARTY - OCTOBER 26, 2018
SPONSORSHIPS INCLUDE CUSTOM PRESENCE MARKETING AND COMPELLING EXECUTIVE CLIENT ENGAGEMENT OPPORTUNITIES.
L E A R N M O R E
P R E S E N TAT I O N S A N D T H O U G H T L E A D E RS H I P
FIRST DESCENTS IS A LEADER IN OUTDOOR ADVENTURE PROGRAMMING AND HEALTHCARE INNOVATION.
INVITE FIRST DESCENTS FOUNDER AND CNN HERO AWARDEE BRAD LUDDEN TO SPEAK TO AT YOUR EVENT OR TO ADDRESS YOUR ORGANIZATION. BRAD HAS DELIVERED INSPIRATIONAL KEYNOTES TO NATIONALLY RECOGNIZED BRANDS ON THE FOLLOWING TOPICS:
• CONQUERING UNCHARTED WATERS
• MANAGING CHANGE, STRESS AND INNOVATION WITHIN YOUR COMPANY
• INCORPORATING THE HEALING POWER OF ADVENTURE TO IMPROVE OVERALL HEALTH
C O R P O R AT E L E A D E RS H I P P RO G R A M S
• WORK WITH FIRST DESCENTS TO PLAN YOUR NEXT LEADERSHIP RETREAT.
•• FD COORDINATES LEADERSHIP PROGRAMS
CENTERED AROUND LEGITIMATE OUTDOOR ADVENTURE EXPERIENCES WITH A UNIQUE GIVE-BACK APPROACH.
•
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C O N TACT
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