corporate presentation
TRANSCRIPT
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TREE HOUSE EDUCATION & ACCESSORIES LTD
Corporate PresentationDecember 2014
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Disclaimer
This presentation has been prepared by and is the sole responsibility of Tree House Education & Accessories Limited (the Company). Byaccessing this presentation, you are agreeing to be bound by the trailing restrictions.This presentation does not constitute or form part of any offer or invitation or inducement to sell or issue, or any solicitation of any offer orrecommendation to purchase or subscribe for, any securities of the Company, nor shall it or any part of it or the fact of its distribution formthe basis of, or be relied on in connection with, any contract or commitment thereof. In particular, this presentation is not intended to be aprospectus or offer document under the applicable laws of any jurisdiction, including India. No representation or warranty, express orimplied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information oropinions contained in this presentation. Such information and opinions are in all events not current after the date of this presentation. Thereis no obligation to update, modify or amend this communication or to otherwise notify the recipient if information, opinion, projection,forecast or estimate set forth herein, changes or subsequently becomes inaccurate.Certain statements contained in this presentation that are not statements of historical fact constitute forward-looking statements. You cangenerally identify forward-looking statements by terminology such as aim, anticipate, believe, continue, could, estimate, expect,intend, may, objective, goal, plan, potential, project, pursue, shall, should, will, would, or other words or phrases ofsimilar import. These forward-looking statements involve known and unknown risks, uncertainties, assumptions and other factors that maycause the Companys actual results, performance or achievements to be materially different from any future results, performance orachievements expressed or implied by such forward-looking statements or other projections. Important factors that could cause actualresults, performance or achievements to differ materially include, among others: (a) our ability to successfully implement our strategy, (b)our growth and expansion plans, (c) changes in regulatory norms applicable to the Company, (d) technological changes, (e) investmentincome, (f) cash flow projections, and (g) other risks.This presentation is for general information purposes only, without regard to any specific objectives, financial situations or informationalneeds of any particular person. The Company may alter, modify or otherwise change in any manner the content of this presentation, withoutobligation to notify any person of such change or changesThe information contained herein does not constitute or form part of an offer or solicitation of an offer to purchase or subscribe forsecurities for sale in the United States or in any other jurisdiction. The securities referred to herein have not been and will not be registeredunder the United States Securities Act of 1933, as amended, and may not be offered or sold in the United States, or to or for the benefit of USPersons (as defined under Regulation S of such act), absent registration or an applicable exemption from registration. .1
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Our MissionWe aim to be one of the top 3 global brands in pre-schooling and daycare on a self-operated basis
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Table of Contents
Tree House Key StrengthsOverview of Indias Education Sector
About the CompanyFinancial and Operating Performance
Platform for GrowthAnnexuresAwards, Organizational Structure & Management Profiles3
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Tree House Key Strengths
Largest self operated pre-school chain in India* Focus on self-operated pre-schools, enables expansion planning Supported by franchisee pre-schools, related pre-school brands, daycare centers Services to K-12 schools provides forward integration opportunities in pre-school clusters
Standardized processes maintain quality of learning experience Demand and preference for organized pre-schools with standardized curriculum Brand associations well-trained faculty, innovative teaching methods, contemporary pedagogy Follows consistent quality, hygiene, safety parameters Teachers training program facilitates quality educationScalable business model Managed to penetrate diverse markets including Tier 2 and 3 cities Positive attributes driving smooth penetration in new cities Asset light model resulting in optimization of costsSuccessful execution pilots strong financial results De-risked and return focused business model spread over multiple geographies in India Revenues from tuition fees, activities, camps, teacher training, day care, K-12 school management fees Centralized procurement, consistent processes allow cost management and efficient in project execution 5-year CAGR of 73% in revenues and 144% in profits as of FY14
* CRISIL Industry Report on Pre-schools (Play group and Nursery) in India - August 2013
One of the established and leading brands Operate under the Tree House brand which is well-recognized for quality teaching methods Proven track record in pre-schools helps in related diversification Strong geographical presence across 75 cities in India
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Overview of Indias Education Sector
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Structure of the Education Industry in IndiaIndian
Education Sec
tor Formal Education K-12Higher EducationInformal Education
PreschoolVocational TrainingOpen and Distance LearningCoaching Institutions
66.4 80.4 97.2116.1 138.3
164.7
020406080100
120140160180
FY13 FY14 FY15E FY16E FY17E FY18E
Indias preschool market to double by FY18 (INR bn)
20%80%
Break up of Market Size 2012-13
Organized UnorganizedOrganized pre-school expected to grow at CAGR of ~ 26% to reach INR 42.7 bn in FY18 from INR 13.3 bn in FY13 Source- CRISIL Industry Report on Pre-schools (Play group and Nursery) in India - August 20136
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Favorable Macro Environment
India growth story As Indias economy continues to grow, a larger section of population will want access to quality educationRising urbanization
Higher level of awareness among parents towards need of education in initial years is resulting in greater exposure to pre-schoolsIncreased income levels
A growing middle class and rising per-capita income levels will lead to increased spending on educationIncrease in working women population Growing working women population is creating potential for the sector to expand Aspiration for improved quality of education Branded and quality education is increasingly gaining wallet share with the changing demographic profile
Year Population (mn)Urban (mn)
Urban (%)2010 1,206 373 31%2020 1,353 471 35%2030 1,476 583 39%2040 1,566 701 45%2050 1,620 814 50%Source: United Nations Population Division , Dept. of Economic and Social Affairs, World Urbanization Prospects: the 2014 revision
India; population & urbanization trend
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About the Company
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Who we are
We are Indias leading educational service provider operating the largest number of branded self-operated pre-schools*
Source- CRISIL Industry Report on Pre-schools (Play group and Nursery) in India - August 20139
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FY03 FY08 FY10 FY12 FY14FY07 FY09 FY11 FY13
Our journey so far
Acquired Brainworkschain in 2013 Started additional day care centers in Mumbai, Pune, Hyderabad and Bangalore Inaugurated Global Champs in Dharavi, Mumbai
Launched the first Tree House pre-school in Mumbai Launched teacher training program INR 150 mn private equity investment from Matrix Partners India Investment Holdings, LLC
Ranked among 100 best small businesses in Franchising World survey
Investments of INR 189 mn received (INR 42 mn from Matrix Partners, INR 14 mnfrom FC VI India Ventures and INR 133 mn from ON Mauritius Successful IPO of INR 1121 mn, listing on NSE and BSE
Established private limited company to carry forward growing business Launched first franchisee pre-school
Acquired pre-school business Global Champs in September 2012 Investments of INR 412 mnfrom ON Mauritius and Aditya Birla Trustee Company Issued warrants to promoters which have been converted into equity shares aggregating to INR 400.7mn Launched pre-schools for underprivileged children under the brand Global Champs
Started providing educational services and infrastructure facilities to K-12 schools INR 350mn private equity investment from Matrix Partners
Converted to a public limited company INR 90 mn private equity investment from Matrix Partners and INR 310 mnfrom FC VI India Ventures
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Our Network
schools
Present in Maharashtra, Gujarat and Rajasthan
Pre-schools K-12 schools
No. of pre-schools
No. of cities
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Pre-school Business Model
Our Business Overview - Pre-schools
Targeting Indias non discretionary consumption spending
Self operated pre-school chain targeting an untapped segment: the urban aspirational
OFFERINGS
Playgroup Nursery Junior KG Senior KG Day Care Services Teacher Training Course Summer Camp Hobby/Activity Class
Self-operatedPre-schools FranchisePre-schools
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Our AdvantageFocus on Quality Programs Tree Houses curriculum blends the Playway and Montessori methods to provide a balance of education and fun Curriculum content delivered uniformly across the countryHolistic Developmental Education
Learning methods attempt to develop the childs social, physical, emotional and cognitive skills Emphasis on role play and socio-dramatic plays (promoting out of the box thinking) Learning outcomes tracked for every child annually Innovative teaching methods to prepare the child for formal education Student-Focused Programs are designed to cater to the needs of each child in a customized way to help physical and intellectual growthFocused Faculty
Regular nationwide training for all teachers Teacher productivity and output constantly measuredReporting Measures
Monthly updates to parents through newsletters Parent involvement in special activities 13
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Our Business Strategy (Pre-school)
Only scaled up self operated pre-school chain in India
Content Customized pedagogy developed for Indian children
Management Structure Decentralized operations with focus on center level leadership
Brand Positioning Affordable yet aspirational brand
Market Penetration Strategy Going deep v/s going wide creating barriers to entry
Tested business model
* CRISIL Industry Report on Pre-schools (Play group and Nursery) in India (August 2013)
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K-12 Strategy
Provide school management services (annuity income) to K-12 schools in pre-school clusters
K-12 Overview and Strategy
Logical extension of our preschool business pre-schools as feeders to K-12 schoolsLong term contracts with K-12 schools to provide school management servicesLeveraging the Tree House brandAnnuity model with predictable cash flows delivering year-on-year growth
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Financial and Operating Performance
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H1 Operational Highlights
Pre Schoolsnet addition of pre-schools in H1 FY15
Pre-schools in cities in India 12 new cities launched in the first half of FY15:Kozhikode, Ajmer, Bikaner, Gorakhpur, Dewas, Bhilai,Ujjain, Allahabad, Gwalior, Hazaribagh, Kota and Beawar
pre-schools as on September 30, 2014 The number of self-operated preschools is 435 Ratio of self operated preschools to total preschools is 80.85%
GROWTH
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Operational Highlights
K-12 School management services The Company is providing school management services to24 K-12 schools in 3 states in India
Day Care Services are currently offered at 104 pre-schools The model is gaining traction and presents hugepotential for growth
Employee Strength Total staff strength as on September 30, 2014 is 2,100 Total teacher strength as on September 30, 2014 is 2,009
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Q2 & H1 FY15 Performance
Particulars (in INR mn) Q2FY15 Q2FY14 Growth H1FY15 H1FY14 Growth
Income from Operations 497.6 412.9 20.5% 1,036.7 821.6 26.2%EBITDA operational 296.9 229.3 29.5% 629.6 457.0 37.8%EBITDA Margin 59.7% 55.5% 413 bps 60.7% 55.6% 510 bpsPAT 125.9 114.7 9.8% 286.3 237.7 20.5%PAT Margin 25.1% 27.6% (250)bps 27.5% 28.5% (98)bps
bps = basis points19
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Financial Trends
41 85 95 109 116FY11 FY12 FY13 FY14 H1FY15
Book Value/Share** (INR)
4.1 7.2 9.6 11.8 7.6FY11 FY12 FY13 FY14 H1FY15
Diluted EPS (INR)
11.2% 15.9% 15.4% 17.8%FY11 FY12 FY13 FY14
ROCE#
412 811 1,2131,589 1,042
FY11 FY12 FY13 FY14 H1FY15169 420
618 892 63041% 52% 51% 57% 61%
0%10%20%30%40%50%60%70%
02004006008001000
FY11 FY12 FY13 FY14 H1FY15EBITDA EBITDA Margin (%)92 217
333 43928622%27% 27% 27% 27%
0%5%10%15%20%25%30%
0100200300400500
FY11 FY12 FY13 FY14 H1FY15PAT PAT Margin (%)
Total Revenues (INR mn) EBITDA* (INR mn) & Margins PAT (INR mn) & Margins
*Operating EBITDA excluding other income**Shareholders Funds/No. of Outstanding Equity Shares#ROCE = EBIT/Average Capital Employed20
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Recent Corporate Developments
On 6th September 2014, the Board of Directors approved and executed the Memorandum ofUnderstanding (MOU) for sale of Tree Houses land and building located at Vadodara,GujaratThe particular property being considered for sale under this MOU is located at Village Atladara,Vadodara, Gujarat and represents one of five K-12 school land and building premises fully or partlyowned by Tree House. The Company plans to monetize its physical assets while continuing toprovide educational services to these institutions.Tree House listed among the countrys most trusted educational institutesIn the first ever study conducted by TRA (formerly Trust Research Advisory), published in August2014, Tree House received the highest rank for any pre-school in IndiaThe report was based on findings from 7 million data points from surveys conducted across 40cities and 8,000 respondents, modelled on a research methodology developed with the IndianStatistical Institute, making it the largest and most comprehensive such exercise in Indiaseducational sector
Source: India's Most Trusted Educational Institutes - 2014
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Platform for Growth
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Center Expansion
Standardized Curriculum
Robust Platform to drive mid-long term growthNon-discretionary consumption-led business model driven by
a proven & institutionalized framework for expansion
Dedicated team focused on new center additions System and process standardized for set up Turnkey delivery covering
o Evaluation - town demographics and local economic drivers o Identification center location, logisticso Execution contracts, appointments, interiors
Team focused on creating high quality education content Programs designed to foster competencies in children Created to imbibe a value system Updated with use of technology where appropriate
Dedicated regional management resourceso Marketing and brand awarenesso Demand creation o Driving parent engagement
Periodic assessment of curriculum Constant training and development of teaching staff Use of internal and external expertise for quality checks Experienced HR team Focus employee training program Sound HR practices Remuneration and rewards program (ESOPs to employees)
Experienced team of leaders who have deep domain expertise and instrumental in developing a strategic growth path for the company 23
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Growth Initiatives
ExpansionContinue thrust on expanding self operated pre school center network in new and existing geographiesFocus on Training and Development Create a platform to encourage talent growthSustained investments towards Tree House's in-house training system to deliver quality educationLeverage diversified offerings- Daycare & Teacher Training ProgramDay care facility is a natural extension of the pre school center and enables the Company to sweat assets and have optimal utility Professionally conducted program enables women to become qualified teachers. Monetize Assets Committed towards monetizing investments in physical assets of K-12 schools and moving towards an asset-light operating structure24
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Annexures
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Awards & Recognition
Tree House acknowledged as Indias Most Trusted Brand in the Pre-School category in a 2014 study conducted by TRA (formerly Trust Research Advisory) Best PE/VC backed Education Company VC Circle (2013) Amongst top 10 innovative companies in India Fastcompany.com ( 2012 ) Amongst top 500 most valuable companies in India Business Today (2014)26
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Key Management Profiles
Mr. Shrivastava joined the company in April 2008 Prior to Tree House, he has previously worked with Centurion Bank of Punjab as product head mortgages and personal loans He holds a Post Graduate Diploma in Business Management from Symbiosis Institute, Pune He is responsible for review of short term and long term business plans, managing banking relationships and cost reduction initiatives
Mr. Bhatia is the Promoter and Managing Director of the Company Holds a Bachelor of Engineering degree from MS University, Baroda and Masters degree in Business Administration from Pune University Supported by an able management team, he continues to oversee the strategic direction of the Company
Mr. Shah has nine years of experience in the education field He has a masters degree in management studies from the University of Bombay He has been associated with Tree House since 2007 He is responsible for marketing initiatives, setting up of new centers, identifying properties for expansion, appointing franchisees and procurement
Rajesh Bhatia Managing Director
Vishal Shah Executive Director
Utsav Shrivastava Chief Financial Officer
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Education Advisory Committee
PhD in Early Child Development Ex-Dean and Professor of Human Development at MS University, Vadodara Has 43 years of experience
Diploma for teachers from Cambridge University and Post Graduate in learning disabilities Has 35 years of experience
ECCE from Bombay University 23 years of experience in the field of early childhood education
Dr. Prerna Mohite Head of Advisory Board
Ms. Shama Kittur
Ms. Alaka Bhansali
The Advisory Board has over
100 years of early childhood related experience on an aggregate basis
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Thank You
Utsav Shrivastava/Sanjay H Shah
Tree House Education & Accessories LimitedTel: +91 22 61306100
E-mail: [email protected]
Shiv Muttoo/Urvashi Butani
CDR India
Tel: +91 22 66451207 / 1219
Email: [email protected]
For further information please contact:
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TREE HOUSE EDUCATION & ACCESSORIES LTDDisclaimerOur MissionTable of ContentsTree House Key StrengthsSlide Number 6Structure of the Education Industry in IndiaFavorable Macro EnvironmentSlide Number 9Who we areOur journey so farOur Network Our Business Overview - Pre-schools Our AdvantageOur Business Strategy (Pre-school) K-12 Overview and StrategySlide Number 17H1 Operational HighlightsOperational HighlightsQ2 & H1 FY15 Performance Financial TrendsRecent Corporate Developments Slide Number 23Robust Platform to drive mid-long term growthGrowth Initiatives Slide Number 26Awards & RecognitionKey Management ProfilesEducation Advisory CommitteeThank You