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Corporate Presentation27 April 2013

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Outline Corporate Overview

Financial Highlights

Business Highlights• Our Core Business

Electronic Components Distribution

• Other Businesses

Strong Prospects

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Corporate Overview

© 2012 PRIVATE & CONFIDENTIAL 4

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The logo is a symbol of fluidity, representing a flow of activities

The “S” symbol is a composite of two curves facing each other, each curve representing information flow.

The “S” that fuses the two curves together symbolises Serial, whose role is to coordinate the information flow between the customers and suppliers.

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VISION

To be the leading electronic component distribution partner,known for our dynamic demand creation activities,

vast network and strong local expertise.

PARTNERSWe provide market insights to our business partners to enable faster time to market.

To our suppliers, we help expand their market reach. To our customers, we provide innovative and competitive solutions.

STAFFBy empowering our staff with the right resources and looking after their well-being,

we help them to be their best at work. We also offer them many avenues to grow.

SHAREHOLDERSWe will continue to make steady progress in every aspect of our business

and to provide our shareholders with consistent and favourable dividend yields.

COMMUNITYBy staying in touch with the community, we are able to contribute

in ways that are close to their needs.

MISSIONTo provide wealth of growth opportunities for our stakeholders.

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PROGRESSIVENESSis derived from the drive to achieve our target and the courage to change for the better.

EMPOWERMENT is encouraged by giving our staff the

power to make decisions.

TEAMWORKis about striving towards a common goal in one spirit – despite our cultural or individual differences.

VALUES

EFFICIENCYarises from working smart, doing our work well, and using our resources effectively to

serve our customers and suppliers well.

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1999 (continue)

• Placement issue of 27 million newordinary shares at an issue price of$1.46 per placement share

• Received the TechnologyAchievement Award organised byArthur Anderson BusinessConsulting, National Science &Technology Board and The StraitsTimes

Corporate History

1988

Incorporation of Serial System as a sole proprietorship

1992

Incorporation of Serial System as a private limited company

1996

Ranked the Most EnterprisingCompany in the Singapore Enterprise50 Award organised by AndersonConsulting and the Business Timeswith support from the EconomicDevelopment Board, Singapore

1997

Listed on SESDAQ, the second board of the Singapore Stock Exchange

2000

Serial System was upgraded to the Main Board of the Singapore Stock Exchange

2001

Set up a joint venture company, Serial Microelectronics (HK) Limited, in Hong Kong to expand into Greater China

2004

Official opening of the Serial System Ltd’s corporate building at 8 Ubi View, Singapore

2005

• $25 million transferable loan facility;together with the renounceablerights issue of 75,968,779 warrantsat an issue price of $0.045 for eachwarrant, each warrants carrying theright to subscribe for one newordinary share of Serial System Ltdat an exercise price of $0.12 pershare

• Renounceable rights issue of60,776,270 new ordinary shares ofSerial System Ltd at an issue priceof $0.12 per share

• Set up a joint venture company,Serial Microelectronics Inc. toexpand into Taiwan1999

• Included as an index stock in theStraits Times Industrial Index onthe Singapore Stock Exchange

2002

Acquisition of Serial Microelectronics Korea Limited to expand into South Korea

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2011

• Listing of shares of Serial SystemLtd as Taiwan Depository Receiptson the Taiwan Stock Exchange

• Adoption of Share BuybackMandate

• Acquisition of Intraco TechnologyPte Ltd to expand product line inSouth East Asia and India

• Acquisition of office units in Taipei,Taiwan to serve as the Group’soperational headquarter for Taiwan

Corporate History

2006

Incorporation of Serial Microelectronics (Shenzhen) Co., Ltd as the Group’s operational headquarter in China

2007

Acquisition of 34.3% interests in Bull Will Co., Ltd, a Taiwan company listed on the Over-The-Counter Securities Exchange in Taiwan

2009

• Rights issue of 120,685,480 newordinary shares of Serial System Ltdat an issue price of $0.055 per share

• Set up a joint venture company,Serial Multivision Pte. Ltd.

2011 (continue)

• Acquisition of Contract SterilizationServices Pte Ltd to expand into themedical device distribution industry

• Acquisition of TeamPal EnterpriseCorp. to expand product line inTaiwan

• Acquisition of Taein System Inc. toexpand product line in South Korea

2010

• Serial Multivision Pte. Ltd. wasappointed the exclusive outdoorLED media wall operator for GrandPark Orchard @ Knightsbridge inOrchard Road

2012

• Acquisition of office units inShenzhen, China to serve as theGroup’s operational headquarter forGreater China

Note: The lists of corporate events above are not exhaustive

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Key Markets

Wide products range and Diversified customers portfolio

One of the largest Asian geographical presence (in

term of offices) in the

electronic distribution

industry

Rank among market leaders in Korea and Greater China

market

The largest electronic

component distributor

listed on SGX

Total Shares896 million

Free Float 47%Current Share Price S$0.124

PE 14.01

SERIALlisted in

Singapore in 1997and

Taiwan in 2011

1Q13 FY12Greater China 52% 56%South East Asia and India

21% 19%

South Korea 19% 18%Taiwan 8% 7%

Serial At a Glance

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Financial Highlights

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 ‐

 100.0

 200.0

 300.0

 400.0

 500.0

 600.0

 700.0

FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 1Q12 1Q13

43.7 

92.0 

185.6  184.5  182.9 

227.7 

315.3 353.6 

381.9 

545.0 

616.4 

658.1 

144.2 171.6 

Revenue (US$' million)

19%

7%

Robust Revenue Growth

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Our Performance – Asia Pacific Semiconductor Industry

 ‐

 100

 200

 300

 400

 500

 600

 700

FY08 FY09 FY10 FY11 FY12

354 382 

545 

616 658 

Asia Pacific Semiconductor Revenue (US$' billion) Serial System Revenue (US$' million)

Source : World Semiconductor Trade Statistics/ Semiconductor Industry Association Serial out-performing the

Industry

 ‐

 20.0

 40.0

 60.0

 80.0

 100.0

 120.0

 140.0

 160.0

 180.0

FY08 FY09 FY10 FY11 FY12 FY13F

124.0  119.6

160 164 165.1

177.1

3%

1%

13%

7%

7%

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Right Growth Strategies

 ‐

 50.0

 100.0

 150.0

 200.0

 250.0

 300.0

 350.0

 400.0

FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 1Q12 1Q13

3.4 14.4 

31.8 

57.0 81.0 

115.9 

180.8 196.3 

219.0 

322.3 344.1

370.2

80.0 88.6

Greater China Revenue (US$' million)

8%

11%

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Right Growth Strategies

 ‐

 2.000

 4.000

 6.000

 8.000

 10.000

 12.000

FY06 FY07 FY08 FY09 FY10 FY11 FY12 1Q12 1Q13

0.001 

3.1 

5.1 5.5 

8.6 7.9 

10.8 

1.8 

4.4 

India Revenue US$' million

37%

144%

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Right Growth Strategies

 ‐

 5.0

 10.0

 15.0

 20.0

 25.0

 30.0

 35.0

 40.0

 45.0

 50.0

FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 1Q12 1Q13

5.8 

14.9 

18.7  20.2 

14.0 

25.3 

39.4

47.6

10.913.0 

Taiwan Revenue (US$' million)

21%

20%

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32.3 

33.4 

50.7 57.5 

62.6 

13.615.6

9.1%

8.7%

9.3% 9.3%

9.5%

9.4%

9.1%

 ‐

 10.0

 20.0

 30.0

 40.0

 50.0

 60.0

 70.0

8.2%

8.4%

8.6%

8.8%

9.0%

9.2%

9.4%

9.6%

FY08 FY09 FY10 FY11 FY12 1Q12 1Q13

Gross Profit & Gross Profit Margin(US$' million)

GP GP%

Profitability Potential

9%

15%

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8.0 8.8 

20.2 

22.5 

18.9 

4.0  4.3 

 ‐

 5.0

 10.0

 15.0

 20.0

 25.0

FY08 FY09 FY10 FY11 FY12 1Q12 1Q13

EBITDA (US$' million)

Profitability Potential

‐16%

8%

EBITDA

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4.2 

5.1 

12.0 12.7 

8.0 

1.5 1.6

1.2%

1.3%

2.2%

2.1%

1.2% 1.0%0.9%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

 ‐

 2.0

 4.0

 6.0

 8.0

 10.0

 12.0

 14.0

FY08 FY09 FY10 FY11 FY12 1Q12 1Q13

Net Profit & Net Profit Margin(US$' million)

Net Profit/(Net loss) Net Profit Margin (%)

7.1

Profitability Potential

‐37%

10%

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Healthy Balance Sheet

79.1 

114.5 

173.8 

218.2  211.5 231.3 

44.1 

74.2 

120.7 

147.5  147.0 165.9 

1.8 

1.5 1.4  1.5  1.4  1.4 

 ‐

 0.2

 0.4

 0.6

 0.8

 1.0

 1.2

 1.4

 1.6

 1.8

 2.0

 ‐

 50.0

 100.0

 150.0

 200.0

 250.0

 300.0

FY08 FY09 FY10 FY11  FY12 1Q13

Maintaining Healthy Current Ratio

Current Assets Current liabilities Current Ratio

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Healthy Balance Sheet

56.1 

66.6 

86.5 

97.9 103.9  104.7 

10.3 

18.2 

37.6 

71.2 

56.3  51.1 

18%

27%

43%

73%

54%49%

0%

10%

20%

30%

40%

50%

60%

70%

80%

 ‐

 20.0

 40.0

 60.0

 80.0

 100.0

 120.0

FY08 FY09 FY10 FY11  FY12 1Q13

Net Gearing Ratio

Shareholders' Equity Net Borrowings Net Gearing Ratio

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41 38 

38 

55 

61 

64 

32 

27 

31 

36 33 

36 

42 40 

44 

51 

41 

32 

51  51  51 

70 69 

60 

 25

 30

 35

 40

 45

 50

 55

 60

 65

 70

 75

FY08 FY09 FY10 FY11  FY12 1Q13

Cash Conversion Cycle (days)

Trade Receivable Turnover (days) Trade Payable Turnover (days) Inventory Turnover (days) Cash Conversion Cycle (days)

Healthy Balance Sheet

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 ‐  0.10  0.20  0.30  0.40  0.50  0.60  0.70  0.80  0.90  1.00

FY08

FY09

FY10

FY11

FY12

0.33

0.13

0.28  

0.30

0.22

0.16

0.25

0.38 

0.67

0.33

0.30

Interim Special Final

6.1%

Attractive Dividend Yield

Two Dividend payout(Interim & Final) each year

5.0%

7.9%

8.5%

8.9%

SGD Cents

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Business Highlights• Our Core Business

Electronic Components

Distribution

• Other Businesses

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One of the largest Asian geographical presence

(in terms of offices) in the electronic

distribution industry

Electronic Components Distribution Our Growth Drivers Strong Asian Presence

Extensive Distribution NetworkTotal 48 Sales Offices & > 800 employees in Asia Pacific

(24 Offices)

(3 Offices)

(2 Offices)

(3 Offices)

(2 Offices)(2 Offices)

(7 Offices)

(2 Offices)

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Electronic Components DistributionOur Growth Drivers Joint Venture in Japan and Product Lines Expansion

The only Asian distributor in Japan

To replicate our demand creation andacquisition successes in Japan

To grow with our partners to become aleading electronics component distributorin Japan

To attract major suppliers in Japan andproliferate the business out of Japan

To extend Serial’s franchise with existingsuppliers into Japan

To expand the business outside of Japanwith Japanese suppliers and also theJapanese customers manufacturingoutside of Japan

60% Equity Interests Joint Venture : Serial AMSC Microelectronics Co., Ltd

Product Lines for our Joint Venture

Source : World Semiconductor Trade Statistics/ Semiconductor Industry Association

 ‐ 5.0

 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0 50.0

FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13

37.9 

45.6  44.3  46.3 48.4 

49.3 

38.3 

46.1 43.3  41.4 

46.3 

Japan Semiconductor Revenue (US$'billion)

F

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Asian Market Focus

Texas Instruments Avago Technologies ON Semiconductor TE Connectivity

Major Product Lines

Sharp Electronics Fujitsu Quectel Wireless Solutions Elo Touch Solutions Abracon Corporation Radiocrafts

Greater China52%

South Korea19%

South East Asia & India21%

Taiwan8%

1Q2013

Maintain market leader position in South Korea and Greater China

Focus on Growing Low BaseBusinesses in Taiwan, India,Vietnam & Indonesia market

Maintain Healthy Growth in South East Asia

Adding Japan to the Asian equation

Newer Product LinesRevenue

and Earnings Accretive

Electronic Components DistributionOur Growth Drivers Asian Market Focus and Product Lines Expansion

Man Yue Tech Sanico Electronics Senodia Technologies Jorjin Technologies Fidelix

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Electronic Components DistributionOur Growth Drivers Customers spanning across various Industries

27.8%

23%

12.8%

9.8%

8.2%

7.8%

6.4%2.8%

1.4%

Consumer/Household Appliances

Industrial

Telecommunication

Automotive

Medical

PC Peripheral

ElectronicsManufacturing

Service

Others

Lighting

1Q2013

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Other BusinessesSerial MultiVision Pte Ltd (SMV)

Serial Multivision Pte. Ltd. (“SMV”) has 2 core business divisions: Out-of-HomeMedia and Hospitality Infocomm Technology.

Out-of-Home Media consists of Outdoor LED and Billboard advertising displays,and multimedia solutions. SMV’s current advertising locations include GrandPark Orchard @ Knightsbridge LED, The Verge LED and Northpoint LED andBillboards.

Hospitality Infocomm Technology consists of Proprietary i-Connect® digitalsolution, i-Connect® Intelligence Room Infotainment System (IRIS), Tablet-based software development, ODM product development andtelecommunication product distribution. SMV’s key clients include AlexandraHealth, Khoo Teck Puat Hospital, Hardrock Café & Hotels,Grand Copthorne Hotel and Fairmont Hotel.

Grand Park Orchard @ Knightsbridge LED The Verge LED

Intelligent Room Infotainment System (IRIS)

Touch Medical PadKhoo Teck Puat Hospital

Touch Medical Pad iPad Touch for Nurse/Patient

Digital Signage System / Touch Screen

ADSL, Internet, Network& Wireless EquipmentPlatinum Distributor Status ‐ Singapore 

Hospitality Telephones

IRISIntelligent Room Infotainment System

Electronic Meal Ordering System (eMos) on iPad

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Other BusinessesContract Sterilization Services Pte Ltd (CSS)

Product Range

Customized Heart Lung Pack for Adult,Pediatric and Infant/ Neonate Use

Angio Pack SurgiAid ® Collagen Wound Dressing

Sterile Procedural PackBlood Cardioplegia Set

Contract Sterilization Services Pte Ltd’s (“CSS”) facility is strategically located in the future Medical Device Hub which is going to houseworld class medical companies in Singapore. CSS is set to harness this strategic position in commitment to meet the stringent demands ofthe medical industry.

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Other BusinessesBull Will Co., Ltd (Taiwan Stock Code 6259)

Design, Manufacture Full Range Of Magnetic Components for Electronic Products

Inductors for Mobile/Note 

book

Automotive Magnetics

PC/ServerMagnetics

Transformersfor ConsumerElectronics

Manufacturing  Sites in ChinaHunan

Wholly Own

Huizhou Shiwan

JV Sites

HuizhouTaiwan,Taipei

48%

Headquarter

15%

48%

14%

6%12%

5%

Automotive Computer

Communication Consumer

Raw Materials Others

FY2012

Li Lin

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Strong Prospects

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Serial Strategies

Revenue Growth

New product lines and extension of existing lines Organic growth from value-added M&A, new and

existing product lines Continued focus on lucrative markets, such as China,

South Korea and Taiwan Expansion in emerging markets; India, Vietnam and

Indonesia Adding Japan to continue growth expansion

ImproveGP Margin

Improved value-added designs and solutions to customers

Demand creation for suppliers and customers

Operational Efficiency &

Enhanced Risk Management

Staff productivity and efficiency

Business simplification (ERP)

Cost efficiency

Strengthen controls on Debts, Inventories and Cash

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Strong foothold in South East Asia, Korea and Greater China

Good potential in India and Taiwan

Expansion into Japan’s huge electronic component distribution market

Sustainable revenue growth

High GP amongst distributors

Low PB amongst distributors

Attractive dividend(Annual yield of 5-9%)

Healthy balance sheet

Good corporate governance

Why Serial

Investment Merits

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The presentation herein may contain forward looking statements by the management of Serial System Ltd (“Serial”)that pertain to expectations for financial performance of future periods versus past periods.

Forward–looking statements involve certain risks and uncertainties because they relate to future events. Actualresults may vary materially from those targeted, expected or projected due to several factors. Such factors are,among others, general economic conditions, foreign exchange fluctuations, competitive product and pricing pressuresas well as changes in tax regimes and regulatory developments. Such statements are not and should not beconstrued as management’s representation on the future performance of Serial. Therefore, the actual performance ofSerial may differ significantly from expressions provided herein.

This presentation does not constitute an invitation or an offer to sell, or solicitation of an offer to buy any securities inconnection with, any contract or commitment whatsoever.

This presentation has been prepared exclusively for the parties presently being invited for the purposes of discussion.Information contained in this presentation does not constitute a prospectus or offering circular in whole or in part.

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Thank You