corporate social opportunity, not responsibility - the next society
TRANSCRIPT
The Next Society
quiz
what’s the percentage of GLOBAL CONSUMERs THAT BELIEVE BUSINESSES NEED TO PLACE EQUAL WEIGHT ON
SOCIETY'S INTEREST AS ON ITS OWN INTEREST?
<70% >70%
of global consumers believe that businesses needs to place equal weight on society’s interest as on its own interest
86% edelman good purpose study, 2012
27% SINCE 2007
what’s the percentage of CONSUMERS THAT WOULD SWITCH BRAND TO HELP SUPPORT A GOOD CAUSE?
<80% >80%
OF GLOBAL CONSUMERS WOULD SWITCH BRAND TO SUPPORT A GOOD CAUSE73%
edelman good purpose study, 2012
what’s the percentage of CEO's revising their strategies in response to consumer demand?
<60% >60%
of ceo’s are revising strategies in response to consumer demand77%
pwc, 2012 global ceo study
what’s the percentage of millennial employees that would except a lower income if their work
contributed to something meaningfull
<50% >50%
of millennial employees would except a lower income if their job contribute to something bigger then themselves57%
kelly global workforce index, 2012
shi(f)t happens
inspire people inside the office walls
inspire people on the streets
roi
q&A
#?
@nwpls
shi(f)t Happens
26
of global consumers believe the statements of authoritative people (business and government) when responding to difficult matters
10% edelman, trust barometer, 2013
43% SINCE 2007
of global consumers trust ‘people like me’87%
edelman, trust barometer, 2013
On which side of the fence are you?
part of the solution orpart of the problem
the next society...
it’s not the biggest of businesses that will survive,
it’s the one that is most adaptable to change.
inspire people inside the office
Our political leaders aren't the only ones
who've been handed a mandate for change.
Leaders of businesses and institutions
everywhere confront a unique opportunity to
transform the way the world works.
- Samuel J. Palmisano, CEO IBM
increase of Ibm stock prize, since launching the smarter planet strategy64%
ibm, q309
or $50 billion dollars market capitalization
increase of Ibm’s brand value, after implementing the smarter planet strategy20%
brandz top 100 most valuable brands, 2009
or $11.3 billion dollars
If you don’t like marriage equality, feel free to sell your Starbucks stock.
- Howard Schultz, CEO Starbucks
inspire people outside the office
social advertising
social web culture
social capitalism
social capitalism
social web rules
1. Inspire with purpose2. Engage employees3. Co-create visions 4. Connect with the world
1. Inspire 2. Engage 3. Transform 4. Connectsocial advertising
1. social advertising 2. social web rules 3. social capitalism
ROI
Clarity of strategy,
innovation
Preferred employer,employee
satisfaction,productivity
Consumer goodwill, advocacy,
profits
Brandawareness, PR,
community engagement
corporate social responsibility?
eerder aan tafel
corporate social opportunity!
eerder aan tafel
