corporate social policy
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CORPORATE SOCIAL POLICYBAGB2033
GROUP ASSIGNMENT
CORPORATE ETHICAL PRACTICES
KFC HOLDINGS (MALAYSIA) BHD
Name Matrix No.Pavithra Ratenom TI1206BD1292
Joshua Pranthaman TI1302BD2275Sugumaran Ramatharan TI1302BD2480
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KFC is an abbreviation of Kentucky Fried Chicken is a chain of fast food restaurant
based in Louisville Kentucky, in the United Stated and was founded by Colonel Harland
Sanders in 1952. Since he was only 9 years old, he discovered his penchant for cooking.
Through the years he grew up to become a personage the world knows as Colonel Sanders,
founder of KFC. KFC mainly sells chicken pieces, wraps, salads and sandwiches. While itsmain focus is fried chicken, KFC also offers a line of grilled and roasted chicken
products, side dishes and desserts.
Although Harland Sanders died in 1980, he remains as a important person of the
company`s branding and advertisement, and formerly known as Colonel Sander, is a
metonym for the company itself. In 1991, the company adopted KFC, an abbreviated from of
its name but starting in April 2007, the company began used Kentucky Fried Chicken, its
own original name for its signage, packaging and advertisement.
Kentucky Fried Chicken recipe includes blends of 11 herbs and spices and become
franchising to the rest of America. By the early 70`s, that special recipe reached Malaysia.Today, KFC Malaysia continues to serve finger lickin` good, succulent pieces of chicken. Its
delicious aroma was attract most Malaysian citizen and became popularly amongst them.
KFC prides itself as a fast-food restaurant give customers great tasting chicken with a
selection of home-styled side dishes and dessert.
The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Until
now, KFC Malaysia reached about 500 franchised around Malaysia and still counting. Great
tasting chicken has become synonymous with KFC, and has been enjoyed by Malaysians ever
since. Now KFC Malaysia has developed its own distinctive Malaysian personality of its
own.
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Background of the company
KFC Holdings (Malaysia) Bhd., (KFC Holdings) is a branded chicken retail chain
operator. KFC Holding in Malaysia operates about 500 KFC restaurant nationwide also
operates the RasaMas chain of restaurant about 35 outlets. Approximately 52 Kedai Ayamasowning by the Group of KFC Holding, making this company as nation`s first branded
chicken and chicken-based retail chain.
Not only serve fast-food as main business, KFCH also widely involved in poultry
production and processing, as well as a host of ancillary businesses such as vegetable
farming, baking and sauce production.
KFCH has emerged as strong big company in Malaysia`s businesses and retail world
with high reputation for excellent product, efficient friendly service and financial strength.
Undeniably, KFCH is the only KFC restaurant operator in world whose serve Western Quick
Service Restaurant market greater than that of McDonald`s.
KFC Holdings (Malaysia) Bhd (KFCH) operates service not only being the franchisee
of KFC chain of restaurant in Malaysia but also in Singapore, Brunei, Cambodia and India.
Vision
To sell food in a fast, friendly environment that appeals to pride conscious, healthminded consumers.
To be the leading integrated food services group in the Asia Pacific region based onconsistent quality products and exceptional customer-focused service.
Mission
To maximise profitability, improve shareholder value and deliver sustainable growthyear after year.
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Brief History of KFC
Harland David Sanders was born September 9, 1890 in Indiana, USA. The young Harland
Sanders had many jobs such as a farmhand, a bus conductor, a steam boat driver, a soldier,
and a salesman. Eventually he became a business man owning a petrol service station in
Kentucky, one of the 52 states of the USA.
Many travellers stopped at his service station wanting refreshments and food. The
Colonel saw this as a business opportunity and decided to offer food to these customers. The
Colonel enjoyed making his customers happyhe was passionate about entertaining them
with excellent food and superb service.
His food and service was so good that he was mentioned in several newspapers
around the country. As a result he had to expand his dining room to keep up with the increase
in new customers. This 'Customer Mania' experience made people drive from far away just to
visit the Colonel's restaurant.
A winning recipe!
After careful testing for many years to find just the right combination of ingredients,
the Colonel knew that he was at last onto a winning recipe. When he added the 11th and final
ingredient, he was truly satisfied that he had created the best chicken he had ever tastedhe
wanted to share it with the world!
To this day, the Original Recipe of 11 Herbs and Spices is one of the biggest secrets
in the world - the Finger Lickin' Taste of KFC! The Colonel also introduced the idea ofusing a pressure cooker to cook the chicken. This ensured that the product cooked faster and
produced the best results ever.
The Colonel decided that his Original Recipe needed to be introduced to people
further from his home and from his state. At the age of 66, he started selling his idea of
Kentucky Fried Chicken by traveling from town to town, preparing his famous chicken recipe
for restaurants and their employees. Soon everybody wanted to try itfamilies stood in
queues to try his great Original Recipe.
Colonel Sanders appeared on national Television promoting the idea of Kentucky
Fried Chicken. He always licked his fingers as he described the Original Recipe taste to
viewersthis is how the slogan It's Finger Lickin' Good developed.