corporate social r esponsibility & new media marketing
DESCRIPTION
Corporate Social R esponsibility & New Media Marketing. BM0387 - New Media Marketing - ICA 1 Yeung Lok Hang ( 080859E) MD/MK0804 Date of Submission: 6 th January 2010. CSR & New Media. Interacting on Facebook, Twitting and Blogging have become the new trend. - PowerPoint PPT PresentationTRANSCRIPT
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Corporate Social Responsibility & New Media Marketing
BM0387 - New Media Marketing - ICA 1
Yeung Lok Hang (080859E)MD/MK0804
Date of Submission: 6th January 2010
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CSR & New Media
• Interacting on Facebook, Twitting and Blogging have become the new trend.
• Corporate social responsibility (CSR) is not only about what companies do with their profits, but also how they make them.
• More & more companies are marrying the two
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CASE STUDIES - TOMS
• For-profit shoes company • Founded by Blake Mycoskie in 2006 – Argentina - extreme poverty & poor health
conditions• Matches One-for-One• Transforms customers into benefactors – allows them to operate as a truly sustainable
business
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CASE STUDIES - TOMS
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CASE STUDIES - TOMS
Giving Report
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CASE STUDIES - TOMS
People of TOMS
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CASE STUDIES - TOMS
Friends of TOMS & TOMS shoes
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CASE STUDIES - TOMS
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CASE STUDIES - TOMS
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CASE STUDIES - TOMS
Tag Cloud & Giving Report
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Next Up …..
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CASE STUDIES - Starbucks
Giving Report
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CASE STUDIES - Starbucks
Websites
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CASE STUDIES - Starbucks
Websites
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CASE STUDIES - Starbucks
Pledge 5 Facebook App
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CASE STUDIES - Starbucks
Facebook & Twitter
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CASE STUDIES - Starbucks
YouTube Channel
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CASE STUDIES - Starbucks
Blog
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ADVANTAGES AND DISADVANTAGES
Advantages Disadvantages
New methods of communicating ideas to targeted groups of people Complements main business Gather lots of participation needed for CSR Campaign Influencing customers as citizensGetting your good work out there
Focus on the CSR effort might be blurredNew media tools must be updated
• (Takes up a lot of time)Easier attacks by antisMight not go with Branding, industry or target market