corporate social responsibility

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CSR Corporate Social Responsibility -A brief Story By Piyush Bhatt [email protected]

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A brief description about Corporate Social Responsibility with examples and case study

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  • 1. CSR Corporate Social Responsibility -A brief Story By Piyush Bhatt [email protected]

2. We believe that the leading global companies of 2020 will be those that provide goods and services and reach new customers in ways that address the worlds major challengesincluding poverty, climate change, resource depletion, globalization, and demographic shifts. -Niall Fitzgerald, former CEO & Chairman, Unilever 3. What is CSR? Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (Triple-BottomLine- Approach), while at the same time addressing the expectations of shareholders and stakeholders.According to UNIDO (United Nation Industrial Development Organisation) 4. It is about how companies make profit more than how they spend them Good business for good society, today and tomorrow. It is an attempt to align private enterprises to the goal of sustainable global development by providing them with a more comprehensive set of working objectives than just profit alone. The perspective taken is that for an organization to be sustainable, it must be financially secure, minimize (or ideally eliminate) its negative environmental impacts and act in conformity with societal expectations. 5. Legal CSR1. Mandatory2.Voluntary 6. 1. CSR Law India would possibly become the first country to have Corporate Social Responsibility (CSR) spending through a statutory provision. Applicable to companies having turnover of Rs 1,000 crore or more, or those with net worth of Rs 500 crore and above, or entities having net profit of Rs 5 crore and more. Dedicate 2% of profit of net profit to CSR activites 7. 2. United Nations Global Compact It is a call to companies everywhere to voluntarily align their operations and strategies with ten universally accepted principles in the areas of human rights, labour, environment and anticorruption, and to take action in support of UN goals and issues. The UN Global Compact is a leadership platform for the development, implementation and disclosure of responsible corporate policies and practices. Launched in 2000, it is the worlds largest voluntary corporate sustainability initiative, with over 12,000 signatories from business and key stakeholder groups based in 145 countries. 8. Example TenTrees.com o Ten Trees are planted for each item purchased TOMS.com With every product you purchase, TOMS will help a person in need. One for One. ITC Classmate o INR 1 for every notebook to underprivileged children. 9. CSR issues Environmental management Responsible sourcing Stakeholder engagement Labor standards and working conditions Employee and community relations Social equity Gender balance Human rights Good governance Anti-corruption measures. 10. Principles of CSR SustainabilityAccountabilityTransparency 11. Benefits Enhanced Brand Image and Reputation Enhanced access to capital and markets Increased sales and customer loyalty Operational cost savings Easy to attract and retain talent Improved productivity and quality Efficient human resource base Improved brand image and reputation Better decision making and risk management processes. 12. Case Study 13. Thank You For Q / A email [email protected]