corporate social responsibility (csr). 1st march 2009 basic cause of problems in today’s society!...

Corporate Social

Responsibility(CSR)

1st March 2009 www.awgp.org 2

Basic cause of problems in today’s society!Malicious Thinking

Basic IdeologyAll World Gayatri Pariwar

( www.awgp.org ; www.akhandjyoti.org )

Jealousy, ego, greed, leg-pulling,

selfishness, falsehood, …




Remedy!Thought Revolution/Transformation Movement

( Started by Pandit Shriram Sharma Acharya, founder of All World Gayatri Pariwar (AWGP) )

Basic IdeologyAll World Gayatri Pariwar

( www.awgp.org ; www.akhandjyoti.org )





Courteous, honesty, help,

respecting, truthfulness, jovial,

lively

Courteous, honesty, help,

respecting, truthfulness, jovial,

lively Meaning

Alternate constructive thoughts that ascertain a peaceful self and society


Basic Ideology of AWGPThought Revolution/Transformation Movement

He wrote more than 2500 books on every aspect of human life

see Literature Section of www.awgp.org

Pandit Shriram Sharma Acharya - Founder - All World Gayatri Pariwar


Ingredients of this movement!Self-development Family-development

Society-development


How!Upaasanaa: Contemplating on the virtues of God,

Subscription to idealsSaadhanaa: Acquiring these virtues/ideals by self-control

Araadhanaa: Using virtues for society development



Seven Revolutions of AWGP1. Saadhanaa2. Education3. Health4. Self-reliance5. Women Empowerment6. Protection of Environment7. Freedom from Addictions & Eradication of Evil

Customs


CSR – Some programs taken up worldwide


So what has this ideology of AWGP got to do with Corporate Social Responsibility (CSR)??

Lets try to understand the correlation

Question?

Malicious Thinking Jealousy, ego, greed, thinking of money all the time, selfishness, …

Alternative Constructive Thoughts Humanitarian attitude, thinking about self as well as others & surroundings

CSR


Meaning of Corporate and Responsibility in CSRWe understand

Meaning of Social?That too we understand

Lets See

Correlation is not quite clear! Be more specific! ?

Corporate Social Responsibility (CSR)


Corporate Social Responsibility mean open and transparent business practices that are based on ethical values and respect for employees communities and the environment.

The philosophy of corporate social responsibility is basically to return to the society what it has taken from it in the course of its quest for creation of wealth in the core decision making process of a business.

Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29-30, January 2008. *DGM, Quality Assurance, BHEL, Hardwar



Revolutions of AWGP2. Education3. Health5. Women Empowerment6. Protection of Environment7. Freedom from Addictions & Eradication of Evil

Customs


Hence the challenge is to form a progressive community by balancing the interest of individuals and that of the society.




The Corporate social responsibility must aim at achieving the targets for which companies were set up, without incurring cost and time overruns.

A promoter should certainly not think of his company’s responsibilities only in terms of his narrow financial interests as often happens. Also, charitable acts should not get precedence over protecting the interests of the direct stake holders and the environment.

R. C. Bhargava*, “The Real Meaning of CSR”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 10, PP. 21-22, August 2008. Published in the Economic Times, 16th June 2008*Chairman, Maruti Suzuki India Ltd.



Revolutions of AWGP2. Education3. Health5. Women Empowerment6. Protection of Environment7. Freedom from Addictions & Eradication of Evil

Customs


Meaning of Corporate and Responsibility in CSRWe understand

SOCIAL has a much more HOLISTIC meaning

Understanding this meaningwill HELP us

in IDENTIFYING varioussimple, cost effective, less time consuming, yet productive

CSR ACTIVITIES

Correlation is not quite clear! Be more specific! ?


Seven Revolutions of AWGPFor Personal, Family and Society Development

1. Saadhanaa2. Education3. Health4. Self-reliance5. Women Empowerment6. Protection of Environment7. Freedom from Addictions & Eradication of Evil

Customs


Holistic meaning of Social

Social starts with the self, goes to our immediate acquaintances and then to the entire society

All these three have to occur simultaneously if CSR is to be implemented in its full meaning

Personal, Family, Society Development (Vyakti, Pariwaar, Samaaj Nirmaan)



CSR TECHNIQUES

Personal Development



CSR TECHNIQUES(Personal Development)

Problems• Over-worked bosses/employees• Long working hours – banks, software, etc.Example: 8 to 8 banks / implementation of core banking / Employees work more than 12 hours• Trying to achieve much more in material terms than what is really needed Consequence – Self is slowly destroyed

Individual suffers efficiency productivity




Solutions (Proposed)• Humane approach – human centric corporate culture(Bhaav Samvedanaa)

• Self Energizing / Revitalizing Program5 min in the morning in the houseHalf An Hour daily upon reaching the work place

This half an hour will not be lostAs individual efficiency the work quality and output




Self Energizing / Revitalizing Program• Ushaa Paan (5 min in the morning) – stomach• Joint Loosening (20 min at work place, just before lunch)• Pranaayaama/Meditation (10 min at work place)• Playing soothing, light classical music at work place• Keep a small plant on your office table, water it daily

Examples:• Classes being conducted at IIT Bombay• During flight - joint loosening• Dev Sanskriti VishwaVidyalaya, Gayatrikunj, Haridwar

Can help in implementing – Student Internships



Dev Sanskriti VishwaVidyalayawww.dsvv.org


Dev Sanskriti VishwaVidyalayaCurriculum & Internship


CSR TECHNIQUES

Family Development



CSR TECHNIQUES(Family Development)

• Family environment at work place – helping each other• Spending time with the family after work• Developing wisdom, honesty, responsibility, courage

Example:Shantikunj, Haridwar (AWGP Headquarter)More than 2000 people - Like a huge familyManager-less ManagementEveryone feels responsible for the task that he/she is doingWork gets done without tension, depression, pressure, …



CSR TECHNIQUES

Society Development



The philosophy of corporate social responsibility is basically to return to the society what it has taken from it in the course of its quest for creation of wealth in the core decision making process of a business.


Corporate Social Responsibility (CSR)CSR TECHNIQUES(Society Development)


CSR TECHNIQUES(Society Development)

Revolutions for making the society a wonderful place• Education• Health• Self-reliance• Women Empowerment• Protection of Environment• Freedom from Addictions & Eradication of Evil Customs





Well ! We are very busy. When do we have time for all these activities??

2 hours every weekendChoose one activity – continue for 6 months

Observe the resultsExample: Association for India’s Development volunteers

Creativity Innovation



EDUCATION




EDUCATION


• Vocational training – IIMM – nice initiative

• Technical Education by IIMM and IIM

• Jindal Steel – OP Jindal University and Law School

• Prizes given to outstanding studentsAcademics, Games, …

• Holistic development scholarship to B.Tech.Narotam Shekhsaria Foundation in Mumbai

Recognition of Holistic Personality Development through Education



EDUCATION


• Time donation in locations near the companyTeaching and Caring

Selfless service (seva) gives extreme pleasure / satisfaction

• Schools for under-privilegedExample: A private school in Jaipur has made a school next to its own campus – teaching/vocational training

• GP Lucknow volunteers maintaining a school built by Bharat Petroleum



HEALTH




HEALTH• AWGPVillage management - 1 day workshop at Bhalgaon, MH www.awgpnews.org/villagemanagement (29/09/2007)


Daily Joint Loosening Yoga at the work place

Monthly cleaning drives near the work place(Done in Shantikunj on 24th of every month)



HEALTH• AWGPVillage management - One day workshop at Bhalgaon, MP www.awgpnews.org/villagemanagement


Sponsoring FREE quarterly health campsin surrounding areas



HEALTH• AWGPVillage management - One day workshop at Bhalgaon, MP www.awgpnews.org/villagemanagement


Organizing FREE awareness campsin nearby villages

(Working with like minded groups for the organization of such camps)



HEALTH• AWGPAlternative therapy


Organizing such camps

Awareness campaigns



HEALTH

• GP Mumbai / Rotary ClubBlood donation camps

• Polio drop - Awareness campaigns

• Flex posters outside Tata Motors, Pune canteen

• Eye checkup and cataract operation camps

• Sponsored artificial limb implant – Jaipur??(www.goodnewsindia.com)




SELF-RELIANCE




SELF-RELIANCE

• AWGPVocational training at Gayatri Tapobhoomi, MathuraVocational training at Shantikunj, HaridwarVocational training at local Shaktipeeths/Consciousness Centers spread worldwide(Agarbatti making, Jadi Booti udyog, Screen printing, …)

• Baroda Shakti initiative in MumbaiVocational training for wives of employees


Working with such groups

Organizing such training camps for family members of employees and

people in the surrounding area



SELF-RELIANCE

• CITARA at IIT BombayCommunity Initiatives for Technological Applications in Rural Areas ??Bio-diesel plantOil-extraction time reduced by more than 50%Volunteers can spend time over weekends


Innovations generated for helping villagers

Definitely percolate into innovations at work place

(as general creativity increases)



WOMEN EMPOWERMENT




WOMEN EMPOWERMENT

• Baroda Shakti – Bank of Baroda(i) Weekly Computer Classes for wives of employees(ii) Vocational Training for wives of employees

• Mother/Child health awareness campaigns/camps

• Afternoon Education, Yoga Classes




PROTECTION OF ENVIRONMENT






Heal the environment and the healed environment will heal youAdapted from “Integrated Science of Yagya”, compiled by Dr. R. R.

Joshi, Professor, Mathematics Department, IIT Bombay

Promote among the employees

Daily small yagya at the work place(not as a ritual done by a particular class of people

but as an environment healing activity)




• Tree plantation driveTata Motors, IITB, ITBHU, … campus – very greenAWGP – at Anneki, Haridwar on 2nd September 2007


Conduct Tree Plantation Drives

Adopt a tree in the way to the work place and take care of it




• AWGPDisaster Management (Aapadaa Prabandhan)www.awgpnews.org/disastermanagament


Flood, Surat (GJ)08/2006

Drought, Bundelkhand01/2008

Fire, Naurangabad (UK)01/2007

Selfless Service gives immense peace and satisfaction

Support financially, make sure that the resources reach actual victims




• Innovation in villagesTalk at IITB – Science for, of, by People (Dehradun)Innovative design of check-dams

• Eco-friendly Ganesh Utsav and HoliPrize for Ganesh Utsav Mandals


Human Being and Nature have to exist in harmony

Think Simple for Innovation



DE-ADDICTION CAMPAIGN




DE-ADDICTION CAMPAIGN

Problem• Youngsters are under severe clutches of addictions• 18 to 21 year olds getting a lot of money in companiesNo guidance as to how to spend this moneyMoney being spent in addictions/parties/…

• AWGPDe-addiction campaigns


Prepare/Display Banners about harmful effects of addictions

De-addiction counseling/workshops



ERADICATION OF EVILSOCIAL CUSTOMS




ERADICATION OF EVIL SOCIAL CUSTOMS

Problems • Gender disparity• Economic class disparity

• AWGPAll eat together


Understanding - All are equal


Summary

CSR activities need not always be large scale

Simple day to day activities, which take less time, less money can bring a huge difference in the lives

of people and the environment

Need is to develop a humane approach in corporate culture (Bhaav Samvedanaa)



Excellence in Corporate Culture

Dr. Pranav Pandya, MDHead – AWGP, Chancellor – DSVV, Haridwar



Thank You

Questions???

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corporate social responsibility (csr). 1st march 2009 basic cause of problems in today’s society!...

Documents

society development

surroundings csr slide

meaning of social

world gayatri pariwar

org4 basic ideology

todays society

sustainable development

malicious thinking jealousy