CSR - CORPORATE SOCIAL RESPONSIBILITY

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby a business

monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. In some models, a firm's implementation of CSR goes beyond compliance and engages in "actions that appear to further some social

good, beyond the interests of the firm and that which is required by law ”.

CSR : Corporate Social Responsibility

• In India under Companies Act, 2013, any company having a net worth of rupees 500 crore or more or a turnover of rupees 1,000 crore or more or a net profit of rupees 5 crore or more should mandatorily spend 2% of their net profits per fiscal on CSR activities. The rules will come into effect from 1 April 2014.

LEGAL CSR ENFORCEMENT IN INDIA

5 KEY DIMENSIONS OF CSR

RESPONSIBILITY TOWARDS SHAREHOLDERS

RESPONSIBILITY TOWARDS EMPLOYEES

RESPONSIBILITY TOWARDS CONSUMERS

RESPONSIBILITY TOWARDS COMMUNITY

RESPONSIBILITY TOWARDS GOVERNMENT

The Pros and Cons of CorporateSocial Responsibility

Arguments for corporatesocial responsibility

Arguments against corporatesocial responsibility

Balances corporate power with responsibility.

Discourages governmentregulation.

Promotes long-term profitsfor business.

Responds to changingstakeholders’ demands.

Corrects social problemscaused by business.

Lowers economic efficiency and profit.

Imposes unequal costs among competitors.

Imposes hidden costs passed on to stakeholders.

Requires social skills businessmay lack.

Places responsibility on businessrather than individuals.

CSR……….

CSR ACTIVITY OF ITC

AREA ACTIVITIES/INITIATIVES/PROGRAMMES

Eradication of hunger and poverty

Crop productivity improvement

Livestock/Dairy development

Creation of sustainable livelihoods for the poor

Promotion of Education Promotion of Education

Promoting Gender Equality & Empowering Women

Promotion of women-based micro enterprises

Reducing child mortality & improving maternal health

Basic hygiene and sanitation improvement initiatives

Combating diseases Health centres and camps

Ensuring Environmental Sustainability

Social and Farm Forestry

Soil and Moisture Conservation

Solid Waste Management

Promotion of sustainable business practices

Employment enhancing vocational skills

Vocational/skills development

Social Business InitiativesFarmer Knowledge empowerment through IT-enablement

Others Promotion of Art and Culture

CORPORATE SOCIAL RESPONSIBILITY OF ITC

CSR ACTIVITY OF WIPRO

CSR Limit of Wipro Ltd.

The Chairman and MD of Wipro Ltd. Explained, “We believe strongly that large successful organizations have to proportionate responsibility to lead in areas beyond business that are critical for development and sustenance of society. We are therefore deeply committed to initiatives that can nurture a human, equitable and sustainable world.”

The Wipro has done a lot of work in two major areas i.e. Education and Natural Disaster Rehabilitation. Wipro started Wipro Applying Thought in Schools (WATIS) program. With the purpose of improving quality, content and pedagogy of urban schools in India. This initiative works to build capacity for education reforms through a large network of social organization. Wipro has undertaken various CSR programs i.e. Holistic School Engagement Program, Capacity Building for organization, Mission 10X, TVK School in Chennai, Community Center at Pune, and Tsunami Rehabilitation in Nagapattinam etc.

CSR ACTIVITY OF STARBUCKS COFFEE

CSR ACTIVITIES :

Grounds for Your garden : leftover coffee grounds given for composting

Reduced size of paper napkins and store garbage bags

New water saving solutions implemented to meet government standards

Coffee And Farmer Utility Practices (C.A.F.E)

Funds clean drinking water campaign

: a Case Study

Founded in: March 30,1971 (Washington, Seattle)Locations in India : Bangalore, Pune , Delhi, Mumbai

CSR ACTIVITY OF TISCO (TATA IRON & STEEL COMPANY)

TISCO(TATA IRON & STEEL COMPANY) IRON & STEEL COMPANY)

Developed in 1979, S.P Kotval as Chairman.The report on July 1980 includes its CSR

discharged by the company.Taken various majors like Housing, Medical

Services ,school, transportation facilities, Pollution control measures.

Company maintained harmonius employee-employee relation & not a single day was lost due to strike or lockout.

In respect to consumers smooth supply of product and ample measures to ensure quality.

In respect to shareholders paid fair amount of wages.

CSR ACTIVITY OF RELIANCE LTD.

CSR Limit of Reliance Industries Ltd.

The Dhirubhai Ambani Foundation every year recognizes meritorious students at district level through rewards and scholarship schemes through "Dhirubhai Ambani SSC - Merit Reward Scheme" and ‘’Dhirubhai Ambani Undergraduate Scholarship Scheme".

Dhirubhai Ambani Hospital, Lodhivali, attaches a very high importance to improve the quality of life in surrounding communities. It extends prompt and specialized services to the Mumbai-Pune highway accident victims. In addition, a Cancer and AIDS prevention program was conducted at neighboring industry for their employees by doctors of Dhirubhai Ambani hospital. RIL has always played an active role in protecting lives, environment and property of the neighboring community. This is done through active support of the Fire and Safety departments for various incidents outside Patalganga such as controlling fire in Warehouse Corporation on Mumbai-Pune highway, assistance in controlling Phenol leakage from a tanker near Pen, Maharashtra; providing support for controlling fire at M/s Ooms Polymer Modified Bitumen Pvt. Ltd. Panvel, Navi Mumbai and containing the fire in MSEB transformer near Apta, Maharashtra. Support was also provided for controlling a Naphtha leak at Kamothe village off Mumbai-Pune highway.

` Reliance Power in its continuous efforts to positively impact the

society, especially the areas around its sites and offices, has formulated policies for social development that are based on the

following guiding principles:

Adopt an approach that aims at achieving a greater balance between social development and economic development.

Adopt new measures to accelerate and ensure the basic needs of all people.

Work towards elimination of all barriers for the social inclusion of disadvantaged groups- such as the poor and the disabled.

Give unfailing attention to children for in their hands lies the country's future. It is for their sake that health, education and environment get

topmost priority in our programmes and investments.

CSR ACTIVITY OF TATA GROUP

As its operations have expanded to new geographies, the Tata Steel Group has retained a collective focus on the various

areas of corporate sustainability that impact people, environment and the society at large. Founded on the

philosophy that society is not just another stakeholder in its business, but the prime purpose of it, the Company, across its

various operations is committed to making a positive contribution in a number of ways.

As a policy, Tata Steel promotes and encourages economic, social and educational development within its communities while also

giving active support to local initiatives.

Its mammoth social outreach programme covers the company-managed city of Jamshedpur and over 800 villages around it

through upliftment initiatives in the areas of income generation, health and medical, care, education, sports and relief.

CSR ACTIVITY OF ADITYA BIRLA GROUP

Our focus area Our rural development activities span five key • Education • Healthcare • Sustainable livelihood • Infrastructure • Espousing social causes

Education • In Education, our endeavour is to spark the desire for learning through • Formal schools • Balwadis for elementary education • Quality primary education • Aditya Bal Vidya Mandirs • Girl child education • Adult education programmes.

Health Care • Pulse polio programme • Mobile clinics — doctors' visits • General and multispecialty medical camps, cleft lips • Reproductive and child health care, mid-day meal projects • Safe drinking water, sanitation — household toilets, community hospitals • HIV / AIDS, cancer, TB awareness and prevention camps • Blood donation

Sustainable livelihood • Providing livelihood in a locally appropriate and environmentally sustainable manner • Formation of Self Help Groups for women empowerment • Vocational training through Aditya Birla Rural Technology Parks • Agriculture development • Watershed development • Partnership with Industrial Training Institutes.

Infrastructure • Housing, water and sanitation are a priority. • 50 million houses for families • water is a perennial problem. • sanitation and hygiene • renewable sources of energy.

Social Change • Dowry less marriage • Widow remarriage • Awareness programmes on anti social issues • De-addiction campaigns and programmes • Espousing basic moral values.

FUTURE COMMITMENTS We believe and act on generosity and compassion, characterised by a willingness to build a society that works for everyone. This is the cornerstone of our CSR policy.

Arising from this the focus areas that have emerged are Education, Health care, Sustainable livelihood, Infrastructure development, and espousing social causes. All of our community projects are carried out under the aegis of The Aditya Birla Centre for Community Initiatives and Rural Development.

CORPORATE SOCIAL RESPONSIBILITY OF ADITYA BIRLA GROUP

CSR ACTIVITY OF AVON CYCLE

AVON CYCLE LIMITEDAVON CYCLE LIMITED

Established in 1952

Managing Director – Sri. Onkar Singh Pahwa

Chairman - Sri. Sohan Lal Pahwa

Sardar Nahal Singh Pahwa Hospital In Industrial Area In 1973.

Mata Kaushaliya Devi Pahwa Charitable Hospital In Rural Area

CSR ACTIVITY OF NESTLE

CSR Profile of Nestle

• Nestle, with headquarters in Vevey, Switzerland, was found by Henri Nestle and is today the world’s leading nutrition, health and wellness company.

• Sales at end of 2013 - $92 Billion

• Assets - $30 Billion

• Total Equity - $10 Billion

CSR INITIATIVES

CONCLUSION

Corporate had moved ahead to a really new level to fulfill their social responsibility which not only help the society but also to these companies to make a reputation in the society.

The expectations from private sector regarding CSR is very high in the future

In the present scenario companies play an important role in the growth and development of the nation. They should be encouraged and motivated to contribute more.

THANK YOUTHANK YOU

End of Slide Show

- Compiled by Rudrajit Chakrabarty -