corporate social responsibility for the body shop

International Management 375 Seminar 2 Research Paper Group E

Describe and analyse the corporate social responsibility 'position' of an international

company or organisation. (Hint: you must be able to access adequate information in

relation to your chosen company or organisation).

1.0 Introduction

Recent corporate scandals and increasingly international context have raised

important issues on the roles and responsibilities of organizations (Brammer,

Williams and Zinkin, 2004). Hence, contemporary views on corporation’s

performance are not only measured by traditional metrics of assets, liabilities, profit

and losses, but are also measured by their environmental and social performances, and

their dedication to social justice (Phillips, 2006). Therefore, a corporation should be

able to “do well by doing good” (Falck and Heblich, 2007); making profits while

making the world a better place. PricewaterhouseCoopers recently published a survey

of 140 U.S. corporations, arguing that companies that ignore environmental and social

performances, social justice and profit and losses are courting disaster (Cheney,

2004).

In order for an organization to be competitive in this ever-changing business

environment, one has to go beyond rather than just maximizing of profit and assets for

the stakeholder. Consumers nowadays are more conscious on what the corporate has

in return for the public rather than just focusing on the quality and prices it products.

Hence, Corporate Social Responsibility (CSR) is now in the spotlight of the business

world as being viewed by the consumers. Corporations today are expected to be more

active and participate in addressing the social problems of its home countries or other

countries in the world. Many famous international companies such as The Body Shop,

Mark & Spencer, Genting Holding and others has started many programs to

emphasize more on the concepts of CSR.

Although CSR seems to benefit the society and those involved, however, many critics

have argue that CSR is just simply a distractive propaganda could mislead and waste

company’s resources. Thus this report is to focus, discuss and analyse the impact of

CSR position of an organization on the society today.

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2.0 Corporate Social Responsibility

2.1 Corporate Social Responsibility Defined

Corporate Social Responsibility (CSR) refers to an ongoing commitment by

businesses to behave ethically and contribute to its economic, social and environment

development while demonstrating respect for its stakeholders, including investors,

customers, employees, business partners, local community, the environment and the

society (Focusing on the Triple Bottom Line, 2005). In short, CSR marries the

concepts of global citizenship with environmental stewardship and sustainable

development (Batabyal, 2005). CSR also coincides with business ethics; both seek to

guide corporations to do good and do the right thing rather than executing undesirable

decisions that are influencing or to be influenced by the organizations operations

(McDonald, 2007). The recent focus on CSR internationally is the result of

corporation fraud cases such as Enron, Barings and Parmalat. Governments have set

strict rules, governing the business ethics of corporations and requiring all listed

corporations to provide a CSR report annually. Thus, government has come up with

the corporate governance Act. The Australian Securities Exchange Corporate

Governance Council (AGX CGC) has the Principles and Best Practice

Recommendations for all listed Australian companies, reviews the principles regularly

to ensure that there is no legislative impediment to CSR and acknowledged that the

ASX CGC could positively influence corporate approaches to managing social and

environmental risk through its principles and best practice recommendations (Jones,

2007). These set of rules and principles seek to protect investors from

misrepresentation and possibly fraud of the listed companies.

Furthermore, traditional business entrepreneurs must note the importance of the

current trend towards social entrepreneurs. It is to note that the general public does

not view CSR solely on the social basis. Increasingly, the public is seeking a broader

definition of corporate accountability: one that expects corporations to go beyond

being profitable, to demonstrate positive and sustainable economic, environmental

and social performance over the long term (Grossmanx, 2004).

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2.2 Growth of Importance of CSR

As the growing importance of CSR, the society now takes into account the CSR

programs done by the organization toward returning to the society. It has become a

trend that organization should follow or suffer declining profits and company image.

Firstly, it could be seen that companies logically pursue in CSR activities are able to

yield more positive returns after all the cost are considered. This happens because

CSR is indeed ‘good business’ (Gustafon, 2005). Besides that, there is also a growing

concern in business transparency as consumers now are putting strong pressure on

corporations to establish more formal management and reporting system that address

their CSR programs and its social impacts. In this report, the companies are required

to transparently analyse the overall impact of the company, so that consumers,

investors, stakeholders and other involved could make their own judgements about the

companies CSR policies and practices which either contribute positively toward the

society or act just act in their own interest (Grossmanx, 2004).

Secondly, due to the growing global economy or also know as globalization,

organizations need to be sufficiently flexible to conduct its operations on a global

scale. Companies that seek to maximize their profit and productivity usually seek to

expand their operations overseas into countries which have a lower cost of production

such as Asian, African or other third world countries where goods are produced in a

lower cost as companies than could market the goods in other countries at a high

price. In short, companies could vastly increase their profits if their production is

located in developing economic countries where the standard of living, wages and

conditions are lower of, in certain cases much worst that the organizations home

country.

From the social perspective, it is reasonable and acceptable for the organization to

contribute more for the host countries where their production factories are located to

their employees and the society of the host country (Grossmanx, 2004). But for some

organization which are only interested in maximization and exploitation of profits and

production could face condemnation as the importance of CSR is drastically

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increasing worldwide. As there have been cases of exploitation of cheap labour from

developing countries, the importance of CSR has become an international issue.

Thirdly, the increase of knowledge among consumers, stakeholders, investors and

those involved in CSR are becoming more and more common. According to

Grossmax, consumers in develop countries such as those in the United States, Europe

and Australia focuses more on brand identity of the product rather than the price. This

may differ from developing countries, where consumers are more price sensitive

compared to the identity of the product and for company which demonstrates CSR.

Besides that, in today world of advance communication technology, consumers and

investors could easily obtain any information regarding an organization at any time

about their CSR history. This could influence their decision when purchasing a

product. Consumers may choose from different companies which has a better CSR

background as the factor that leads to the purchase of the product. Likewise, investors

could also choose stock or mutual funds based not only on their financial performance

but on the CSR of the company as well (Keefe, 2002).

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3.0 The Body Shop International plc

3.1 Company Background

In this report, The Body Shop International plc was chosen to show how CSR worked

in the reality of business context.

The Body Shop International plc pioneered by Anita Riddick is a high quality skin

and body care retailer operating in 52 markets with 2045 stores worldwide, spanning

25 languages and 12 time zones. The Body Shop is one of the most recognizable

brands in the world and has an established reputation as a socially and

environmentally responsible company.

The context of the business consists of a combination of company owned and

franchised market and developing multi-channel service with direct selling

organization. The Body Shop directly employs 6788 people and 14000 additional

employees working with the franchise network and as consultant. The majority of the

products and accessories are being screen under the Ethical Trade programme and

from the Community Trade suppliers. The Body Shop is famous for creating a niche

market sector for naturally inspired product which has generated over 69 million

customer transaction through stores worldwide with the current range of products

which offers more than 900 products and 200 accessories (The Body Shop Value

Report 2005).

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3.2 The Body Shop’s CSR

The following is the corporate social responsibility activities that The Body Shop did

in the year 2004-2005.

Governance and Management:-

The Body Shop Board of Directors is responsible for corporate governance in

compliance with London Stock Exchange regulations and UK company law, as well

as representing the interests of shareholders and monitoring compliance with formal

company policies, including ethical policy (The Body Shop Value Report 2005)

Ethical Policies:-

These fundamental principles outline The Body shop’s commitment to the pursuit of

social and environmental change, meaningful contribution to the communities in

which they operate, and their work towards sustainable development, meeting the

needs of the present without compromising the future (The Body Shop Value Report

2005)

Funding for Good:-

The Body Shop is committed to allocating a share of their profits to charities around

the world. They support a wide range of charities and communities directly through

volunteering, cash and product donations. The majority of charitable donations are

channelled through The Body Shop Foundation, founded in 1989 as a way of

distributing funds from The Body Shop International plc. and its extended family.

(The Body Shop Value Report 2005)

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3.3 The Values of The Body Shop

Against Animal Testing:-

The Body Shop is famous for its stand for Against Animal Testing of cosmetic

products. The Body Shop is Against Animal Testing for cosmetic purposes. They

believe no animals should be harmed for the purposes of producing their products.

There is an abundance of ingredients that enable manufacturers to continue producing

the highest quality, innovative, effective and safe products for consumers, without the

need for harming animals. The Body Shop has never tested or commissioned testing

of our ingredients or products on animals. They also operate a fixed cut-off date

placing restrictions on their suppliers' use of animal tests by refusing to buy any

ingredient that has been tested on animals for cosmetic purposes after the 31st

December 1990. ( A "fixed cut-off date" policy means that The Body Shop do not

conduct any animal tests at all, and have a policy of not using any ingredients tested

on animals from an immovable fixed date. The "fixed cut-off date" is widely accepted

by animal protection groups as the gold standard.)

Over the year The Body Shop has been a leader in challenging companies that use

animals to test their cosmetic products and ingredients on them. With the successful

campaigned with other animal groups to change the current laws in UK and Europe to

impose hashers penalties and support the development of non-animal test alternatives

(The Body Shop Value Report 2005). Besides that, The Body Shop has also

collaborated with other companies to comply with the internationally recognized

Human Cosmetics Standard that endorsed and operated by leading animal protection

group.

Besides that, opinion polls also showed that animal testing of cosmetics is an issue of

strong concern among consumers regardless of cosmetics product users in many

countries. But despite that, there are still a lot of animals being use in cosmetics test

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every year. The Body Shop still continues to use the ‘Against Animal Testing’

statement on the product label to create awareness among consumers.

The Body Shop is also very careful in ensuring that their products are not tested on

animal by screening all of the ingredients and suppliers so that they would not breach

their promise of ‘Against Animals Testing’ to the customers. The Body shop has

shown its long commitment in leading the was in this issue by demonstrating the

highest monitoring standards and ensuring clear customers communications. This also

leads to The Body shop committed to support research for alternatives way to bring a

complete stop against animal testing in order to protect the animals (Animal

Protection Principles 2006). In 2004, The Body Shop Foundation awarded The

Centre for Alternatives to Animal Testing at John Hopkins University a sum of

£20, 000 to support the development of non-animal test alternative.

Support Community Trade:-

Community Trade is about working together to change the injustice of small

producers disadvantaged by fluctuations in world market prices. To us fair means a

living wage, sustainable community development, and a predictable, long-term

relationship. In combination, these three factors give communities a future. The Body

Shop is committed to working towards predictable and long-term trading relationships

with communities. The Body Shop is committed to guaranteeing a living wage for the

Community Trade suppliers and their workers and they are committed to supporting

initiatives in the supplier's community that contribute to sustainable development.

The Body Shop shows their commitment in Community Trade by including the

product of Community Trade such as ingredients, gifts and accessories in the new

product development wherever appropriate and possible. Besides that, they ensure

that their corporate and personal objectives to the success of the Community Trade

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programme. The Community Trade programme is also to ensure that The Body Shop

demands are appropriate and sustainable by assessing the capacity of each business

level and working to the extent where the supplier can support the production. The

Community Trade products also being benchmark with Community Trade Supplier

Guidelines against the highest external standards such as Smallholder Guidelines of

Ethical Trade Initiative and Fairtrade Labelling Organization. The Body Shop also

undertakes regular participatory audits and provides all suppliers with clear

information and feedback to assist and ensure long terms benefits and in line with The

Body Shop values. Besides that, The Body Shop also works closely with suppliers to

access the market place to reduce the community dependence on only The Body

Shop. Employees in stores also do their job by creating in store communication to

raise awareness of the benefits of Community Trade to the customers (Community

Trade Principles, 2006).

The Body Shop now has more than half The Body Shop core lines and many of their

trend items now contain one or more Community Trade ingredients. Besides that, part

of The Body Shop accessories and gift packaging is also sourced through the

programme. In today, The Body Shop Community Trade Programme now include 31

communities in 24 countries around the world and besides that, The Body Shop now

purchased over £5 million worth of ingredients, gifts and accessories through the

Community Trade program. Besides that, The Body Shop's purchases natural ingredients and

accessories from disadvantaged communities around the world. For instance, the

company purchases ingredients such as blue corn from the Pueblo Indians in New

Mexico and Brazil nut oil from the Kayapo Indians of the Amazon River Basin. In all,

Body Shop trades with over 35 suppliers from some 25 countries. It provides the

company with access to low cost raw materials for its products. In addition, it

reinforces Body Shop's image as an ethical company.

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Activate Self Esteem:-

For The Body Shop, their employees are crucial for the success of their business. This

is because only with their committed employees, The Body Shop could continue to

improve their products and services to the customers as the employees are

representing their respected stores.

The Body Shop wants to be an inspiring employer, business partner and retailer, by

promoting diversity, acceptance and empowerment. Their vision is for every person

working with The Body Shop to be proud and happy to be who they are and who they

are working for. The Body Shop is committed to promoting diversity in their

employment practices through global equal opportunities standards. They enable

personal development for their employees through volunteering, training, and

personal development plans. This is because with this activites, The Body Shop could

successfully reduce employee turnover which represents a significant cost saving to

the company business. This is also a good sign for The Body Shop because their

employess are committed in working and enjoying themselves in The Body Shop as

the environment are healthy. Besides that, The Body Shop is also committed in

creating marking messages which could create diversity and emphasize on wellbeing

and comfort without promising ethrnal youth or focusing on people’s insucurities.

Besides that, The Body Shop also creates positive messages on women’s rights

throught their campaign on causes which has affected women throught the world

(Self-Esteem Principles 2006).

The Body Shop constant monitor and report their employes diversity at all the level.

Besides that, they set up global employess development stands for all company-

owned operations to ensure that all the operations are consistant with the The Body

Shop value. The Body Shop also provides consultation and supports all their

franchisees in their employee development. The most importantly, in order to

activated self esteem in those involved, The Body Shop provides training and raising

awareness among their current employees on their campaign issues. The Body Shop

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in UK has found that holding shop managers accountable for the employee’s turnover

has made a significant difference. It has provided initiatives which have resulted in a

17% decrease in employee turnover in UK and 18% reduction is US.

The Body Shop has a campaign to ‘Stop Violence in Home has helped outlaw

domestic violence in several of their market. Besides that, The Body Shop also does

not use models for their external marketing who are very thin or very young to create

a healthy image. The employees of The Body Shop is also being reviewed under the

annual personal development programme.

Defend Human Rights:-

The Body Shop is committed in integrating human rights standard into their business

practices whereby they share their best practices and developt collaborative solution

with other leading companies. The Body Shop is committed to being an ethical

retailer working actively to address human rights issues in their operations, trading

relationships and the communities and societies in which they operate in. As an

international business, The Body Shop respects local, cultural and political

differences, but always insist that their business activities adhere to basic human

rights such as proper working conditions, appropritate use of security staff and

protecting of privacy. All businesses operating under The Body Shop name adhere to

all relevant international Human Rights Standards in areas such as working

conditions, appropriate use of security staff and protection of privacy. The Body Shop

benchmark all our employee policies to ensure they provide good working conditions

that comply with International Human Rights Standards. Besides that, The Body Shop

continuously review its strategic initiatives, such as products development or new

markets, to address human rights implications. Other than that, The Body Shop

ensures that their suppliers comply with the Ethical Trading Initiavive Base Code.

The Body Shop has also engage with its stakeholders to identiry opportunities to

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promoto human rights in areas which is relevant to their business activities while

monitoring the impact and report their performance to ensure continuous

improvement (Human Rights Principles, 2006).

The Body Shop has previously worked with the UN to create awareness of violence

againts children. Besides that, they will rate each of their direct product suppliers to

ensure that high risk factories are indepently audited and assited in improving their

standard. Other than that, they have actively engaged with plantations to ensure that

standard of sustainable palm oil intergrete basic labour standards and protection of

women.

Protect Our Planet:-

Protect Our Planet is the philosophy that inspires our commitment to being an

environmentally responsible retailer The Body Shop is committed to supporting

environmentally responsible materials and technologies by promoting the use of

renewable sources and sustainable raw ingredients through apprapriate management

system, stakeholder engagement and industry collaboration.. The Body Shop believe

that companies can help protect the environment and support sustainable development

withought compromising the needs of the future generations by minimising waste and

resources use through minimal packagin and use recycled materials. Other than that,

The Body Shop also minimise their contibution to climate change or the green house

effect by efficient use of energy and use of renewable energy sources adnd offsetting

of carbon emissions. The Body Shop also communicates clearly on their policy to

their customers and suppliers besides addressing to their stakeholders concern by

applying the precautionary principal when determining environmental and health

impact of their raw ingredient (Community Trade Priciples 2006).

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The Body Shop shows continuos improvement by providing training and raising

awareness among employees by listening to the feedback from stakeholders. They

also encourage and assist their franchisees in raising the standard of enivironmnetal

protection by actively participating in focus initiatives to develop and promote

sustiable raw ingredients for the prodcuts. The Body Shop also sets a global standard

for all the company-owned operations by requiring all their business partners to

adhere to relevant legislations and internationally agreed coventions by revieweing

the use of chemicals to reflect stakholder concerns and actively phased out chemicals

of concernd when idcentified by science. Other than that, they constantly monitors

and reports all the environmental performance for the stakholders. The Body Shop

also has set a target to become a carbon neutral retailer by 2010 and also supports

sustainable wood through sourcing Forest Stewardship Council certified wood. In

addition to it, the catalogs used by The Body Shop is printed using soy ink which is an

edible and degradable product and besides that, it will plants two tres for every one

used to produce paper for their catalogs ( Copperman 1992, pp.32).

3.4 The Campaigns of The Body Shop

Stop violence in the Home Campaign 2006:-

Until today, domestic violence is still viewed as a taboo by the society and usually

being hidden. It is reported that about 275 million children are now exposed to

violence in the home (Behind Closed Doors – the impact of domestic violence on

children 2006). Children who involve in domestic abuse normally will receive

negative impact on their physical, emotional and social development, both during

childhood and later in life.

Being a global retailer with over thousands store worldwide, The Body Shop has the

advantages in encouraging public to speak out and act against the domestic violence.

The Body shop is partner with Women’s Aid to ensure women and children are live

under a safety condition. Thus, through increasing the awareness of issue and

generating funds helps to improve the condition of domestic violence’s victims.

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Several programs are conducted which include ‘Donate a Phone Save a Life’ scheme,

raising funds through campaign products selling, awareness raising run through

stores, media work and London’s black taxi cabs (The Body Shop Value Report

2005). The aim of this campaign is to send the message that everyone has the right to

feel safe in ones own homes, and domestic abuse is objectionable. As it has goes

against the basic human rights.

The Body Shop offer employees involved in the charity programmes that support

important social causes. For instance, Malaysian stores employees telling passer-by

stories about being a woman subject to domestic violence, being pregnant at 18 or

living at HIV in malls of Kuala Lumpur during 2005 (The Body Shop Value Report

2005). This has created a strong commitment among the employees towards the

company, as the employees are able to involve in meaningful volunteering programs.

In addition, The Body Shop raise funds through the proceeds obtain from sales of

Daisy Soap or Mint Lip Care Stick. The funds will be donated to the partner

organisations in each country to help those affected children.

Stop HIV: Spray to Change Attitudes Campaign:-

In 2006, there are above 5 million of people were newly infected with HIV and

surprisingly over half were aged between 15 and 24 (Stop HIV: Spray to Change

Attitudes 2007). Thus, the best ways to stop this outbreak is to raise the awareness of

how HIV and AIDS are transmitted amongst the young people. For that reason, The

Body Shop partner with MTV to launch the ‘Stop HIV: Spray to Change Attitudes’

Campaign. It mainly raises funds for MTV’s Staying Alive Foundation, which

supports grass-roots charities worldwide in raising awareness and educating HIV and

AIDS knowledge to youngster (Costello 2007, pp. 13). Thus, with the strong

reputation of The Body Shop and MTV, it brings more attention to many of the

complicated issues impacting the spread of disease. Besides, MTV can use its strength

of media power to influence public change their attitudes.

With the launch of this campaign, The Body Shop a Limited Edition of bottle of new

Rougeberry fragrance. Thus, the proceeds from every sale of this fragrance will

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donate to Staying Alive Foundation. In addition, Australian graffiti artist Sarah

Howell has created an artwork ‘Rougeberry Original’ for auction. This artwork is

based on the motto of “Spray for Change” and it successfully raised £710 for the

funds. It is estimated that £500,000 can be raised through the campaign for the grass-

root projects (News Round Up 2007).

3.4 The Charity of The Body Shop

The Body Shop Foundation:-

The Body Shop Foundation, the charitable trust of the company was set up in 1990.

This mission of the trust is to support the innovative global projects working in the

areas of human and civil rights, environmental protection and animal welfare.

Basically, the trust aim to support organisations at the front position of social and

environmental change; groups with little hope of conservative funding and project

working to enhance public awareness. Currently, it has donated over £8million in

grants with annual donation of £650,000 (The Body Shop Foundation, 2007).

There are several major programmers covered by The Body Shop Foundation

recently. First is the fund supporting the organizations working on education in

Zambia. Second is the environmental conservation in Romania. Third is the domestic

violence initiative across Europe and the child trafficking problems in Asia.

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4.0 Criticism of CSR

First, by implementing CSR program activities, corporations could exploit this and

turn it into marketing strategies, thus misrepresenting its advertisements to the general

public. For example, all Starbuck shops have advertisements explaining how socially

conscious Starbucks is. BP is now “Beyond Petroleum”, in a bid to persuade

consumers that the firm is not just about oil, pollution and profits (Coors and

Winegarden, 2005). These leads to the question: is there a difference between

traditional advertising and advertising a company’s socially responsible behaviour?

Both are attempts to increase sales and profits.

Next, from a research by Golob and Bartlett (2007), it seems that Australian and

Slovenian reporting systems are largely voluntary, and there seems to be increasing

reporting incentives on reporting CSR. But, Australian reporting is driven by national

culture with product, management and financial considerations, whereas employee,

community and environmental concerns drive Slovenian’s. Thus, the enforcement of

reporting for CSR could result in negative effects. A study by Jan Bebbington, a

professor in St. Andrews University, has found that corporations’ attempts to talk up

their social and environmental responsibilities are so threadbare and misleading; they

are preventing the progress towards a sustainable future (Corporate Social

Responsibility Reports a Danger to Sustainable Future, 2006). Therefore, if CSR

reporting were made mandatory, there would be high chances that corporations would

just transform the reporting to advertising gimmicks. Australian Telstra openly stated

that CSR reporting would do corporations no good.

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5.0 Conclusion

In conclusively, Performance is now measured on many dimensions and success is

defined in a holistic way. Hence, CSR are factors critical to the success of the

organizations. One of the great gains from the connected economy is transparency

because that is the key to confidence and trust, and for the granting of permission by

society for companies to pursue their activities and to continue to make progress. As it

has been proven in The Body Shop’s performance throughout their activities, they

have helped the society as well as maximize the stakeholder’s interest and profit

Hence, the concept of CSR should not be neglected but to be taken seriously in this

ever changing world by taking a contingent approach.

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6.0 Reference List

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Social Responsibility in a Large Cross-Country Sample’, Journal of Business Ethics,

Vol. 71 Issue 3, pp 229 – 243. Retrieved May 8, 2006, from EBSCOhost database.

Behind Closed Doors – the impact of domestic violence on children, 2006, p.5.

Retrieved: May 10, 2007, from

http://www.thebodyshopinternational.com/Values+and+Campaigns/

Our+Campaigns/Stop+Violence+In+The+Home/Home.htm

Cheney, G. 2004, ‘The Corporate Conscience and The Triple Bottom Line’,

Accounting Today, Dec, Vol. 18 Issue 12, pp 12 – 14. Retrieved May 8, 2006, from

EBSCOhost database.

Falck, O. and Heblich, S. 2007, ‘Corporate social responsibility: Doing well by doing

good’, Business Horizons, Vol. 50 Issue 3, pp 247 – 254. Retrieved May 8, 2006,

from EBSCOhost database.

‘Focusing on the Triple Bottom Line’, 2005, Business Africa, March, Vol. 14 Issue 6,

pp 6 – 7. Retrieved May 10, 2006, from EBSCOhost database.

Grossmanx, L. 2004, Rating Corporate Social Responsibility, Businessdate, Aug, Vol.

12 Issue 4, p5-7. Retrieved May 9, 2006, from EBSCOhost database.

Gustafon, J. 2005, ‘The Tsunami and Corporate Social Responsibility’, Organization

Development Journal, Vol. 23, No. 1, pp.1-3. Retrieved May 8, 2006, from

EBSCOhost database.

Jones, R. 2007, ACCSR Occasional Paper 2: Response to Submissions for the ASX

CGC Review of the Principles of Good Corporate Governance and Best Practice

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Keefe, J. F. 2002, Five Trends: The Rise of Corporate Reputation and CSR.

Retrieved: May 10, 2006, from www.csrwire.com/page.cgi/5trends.html

McDonald, G. 2007, ‘Business ethics and the evolution of corporate responsibility’,

Chartered Accountants Journal, Vol. 86 Issue 2, pp12 – 14.

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from ABI/INFORM Global Database

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nd+Policies/

Phillips, P. 2006, ‘Learning's Contribution to the Triple Bottom Line’, Chief Learning

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http://www.thebodyshopinternational.com/Values+and+Campaigns/Our+Principles+and+Policies/

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http://www.thebodyshopinternational.com/Values+and+Campaigns/Our+Campaigns/Stop+HIV+Spray+to+Change+Attitudes/

http://www.csrwire.com/page.cgi/5trends.html

http://www.accsr.com.au/pdf/ACCSR_Occasional_Paper_March_2007_Final.pdf


Coors, A. C., Winegarden, W. 2005, ‘Corporate Social Responsibility or Good

Advertising?’, Regulation, Feb, Vol. 28 Issue 1, pp 10 – 11.

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Costello, Brid., 2007, The Body Shop, MTV Do Scent To Raise Funds for Aids,

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responsibility: A comparative study of CSR reporting in Australia and Slovenia’,

Public Relations Review, Vol. 33 Issue 1, pp 1 – 9.

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Ecologist, Vol. 36 Issue 8, pp 9

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BE22-3643CB0BFAC4/0/AATprinciples.pdf

Community Protection Principles, 2006 Retrieved May 11, 2007 from

http://www.thebodyshopinternational.com/NR/rdonlyres/1E2D435E-C713-48EC-

90B5-59FF6ECA1399/0/CTPrinciples.pdf

Self-Esteem Principles, 2006 Retrieved May 11,2007 from

http://www.thebodyshopinternational.com/NR/rdonlyres/1072C5E4-A8DE-4DF6-

BABE-36FB8ADF05A8/0/SelfEsteemprinciples.pdf

Human Rights Principles, 2006 Retrieved May 11, 2007 from

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http://www.thebodyshopinternational.com/NR/rdonlyres/1072C5E4-A8DE-4DF6-BABE-36FB8ADF05A8/0/SelfEsteemprinciples.pdf

http://www.thebodyshopinternational.com/NR/rdonlyres/1072C5E4-A8DE-4DF6-BABE-36FB8ADF05A8/0/SelfEsteemprinciples.pdf

http://www.thebodyshopinternational.com/NR/rdonlyres/1E2D435E-C713-48EC-90B5-59FF6ECA1399/0/CTPrinciples.pdf

http://www.thebodyshopinternational.com/NR/rdonlyres/1E2D435E-C713-48EC-90B5-59FF6ECA1399/0/CTPrinciples.pdf

http://www.thebodyshopinternational.com/NR/rdonlyres/C190F25D-246C-4C4B-BE22-3643CB0BFAC4/0/AATprinciples.pdf

http://www.thebodyshopinternational.com/NR/rdonlyres/C190F25D-246C-4C4B-BE22-3643CB0BFAC4/0/AATprinciples.pdf


http://www.thebodyshopinternational.com/NR/rdonlyres/023A7009-1E1A-4305-

9BA9-F1845F1EA038/0/Humanrightsprinciples.pdf

Environment Principles 2006, Retrieved May 11, 2007 from

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AA86-680DA305C443/0/Environmentalprinciples.pdf

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http://www.thebodyshopinternational.com/NR/rdonlyres/8790A4E3-FC72-4FB9-AA86-680DA305C443/0/Environmentalprinciples.pdf

http://www.thebodyshopinternational.com/NR/rdonlyres/023A7009-1E1A-4305-9BA9-F1845F1EA038/0/Humanrightsprinciples.pdf

http://www.thebodyshopinternational.com/NR/rdonlyres/023A7009-1E1A-4305-9BA9-F1845F1EA038/0/Humanrightsprinciples.pdf

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