corporate social responsibility kimberley ney svp marketing, communications & csr

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Corporate Social Responsibility Kimberley Ney SVP Marketing, Communications & CSR

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Page 1: Corporate Social Responsibility Kimberley Ney SVP Marketing, Communications & CSR

Corporate Social Responsibility

Kimberley NeySVP Marketing, Communications & CSR

Page 2: Corporate Social Responsibility Kimberley Ney SVP Marketing, Communications & CSR

Who we are…

Total Assets $0.5

billion

$1.2

billion

$1.7

billion

Members 45,000 105,000 150,00

0

Employees 230 370 600

Branches 10 14 24

ABMs 10 71 81

Page 3: Corporate Social Responsibility Kimberley Ney SVP Marketing, Communications & CSR

Canadian Attitude

Canadian Democracy

and Corporate

Accountability

Commission

Research Report

•72% say business 72% say business

should pursue social should pursue social

responsibilityresponsibility

•70% state 70% state

responsibility lies on responsibility lies on

executivesexecutives

•Majority want Majority want

pensions invested in pensions invested in

socially responsible socially responsible

companiescompanies

Page 4: Corporate Social Responsibility Kimberley Ney SVP Marketing, Communications & CSR

Alterna’s CSR Pillars•Financial Literacy

•Community Economic Development

•Accountability

•Environmental Sustainability

•Philanthropy

Page 5: Corporate Social Responsibility Kimberley Ney SVP Marketing, Communications & CSR

Financial Literacy

“Members

Making

Informed

Choices”

Page 6: Corporate Social Responsibility Kimberley Ney SVP Marketing, Communications & CSR

Community Economic Development

Page 7: Corporate Social Responsibility Kimberley Ney SVP Marketing, Communications & CSR

Micro Loan Programs

• Community Micro

Loan Program

• Immigrant

Employment Loan

Program

Page 8: Corporate Social Responsibility Kimberley Ney SVP Marketing, Communications & CSR

Supporting Small Business

•Small Business Small Business

LendingLending

•Small Biz Small Biz

NewslettersNewsletters

•Display AreaDisplay Area

•Info FairInfo Fair

•Developmental Developmental

ForumsForums

Page 9: Corporate Social Responsibility Kimberley Ney SVP Marketing, Communications & CSR

Non Profit Support

•CHIP CHIP

ProgramProgram

•Non-profit Non-profit

Account Account

ServicesServices

Page 10: Corporate Social Responsibility Kimberley Ney SVP Marketing, Communications & CSR

Community Builder Mortgage

A Win, Win, Win!!

•Groups Win;

• Supporters Win;

• Credit Union Wins!!

Page 11: Corporate Social Responsibility Kimberley Ney SVP Marketing, Communications & CSR

Philanthropy

Imagine Imagine

CampaignCampaign

Spare Spare

Change Change

ProgramProgram

Page 12: Corporate Social Responsibility Kimberley Ney SVP Marketing, Communications & CSR

Sponsorships

““Events that bring people Events that bring people

together are vital for the together are vital for the

health of communities.”health of communities.”

Page 13: Corporate Social Responsibility Kimberley Ney SVP Marketing, Communications & CSR

Employee Involvement

““We are thankful that We are thankful that

our staff embrace our staff embrace

the ethic of social the ethic of social

responsibility responsibility

wholeheartedly”wholeheartedly”

Page 14: Corporate Social Responsibility Kimberley Ney SVP Marketing, Communications & CSR

Accountability

Page 15: Corporate Social Responsibility Kimberley Ney SVP Marketing, Communications & CSR

Environmental Sustainability•Community Partnerships

•Member Education Forums

•Carbon Neutral AGM

•Commercial Lending

•Milestones

Page 16: Corporate Social Responsibility Kimberley Ney SVP Marketing, Communications & CSR

Questions?