Team SouthPaw

Ben FurrPeter HoffmanCarrie MartinelliMitch SimmonsScott WebbNikki Weber

STRATEGY

STRUCTURE

ENVIRO

NMENT

Environment

Regulatory Domain

Overview of Regulatory Agencies

Recent Legislation

• North Carolina • Florida

Progress Energy's Response to Legislation

• Current Projects • Recommendation

Environment

Financial Resources Domain

Overview of Current Financial Markets

• Emerging Opportunities

Renewable Energy Portfolio Standard (REPS) and the Government Stimulus Package

Credit Market Stability and ROI

• Financial Response

Continuing Business Excellence (CBE) and DSDR

Cost Recovery and Financial Credit Facilities

Environment

Raw Materials Domain

Changing Raw Material Needs and Challenges

Transformer Efficiency Standards

• Low Supply and High Demand • Unfamiliar Supply Chains and Materials

Renewable Energy Commitments

• New, Young Renewable Supply Chains • High Cost and Scarcity Requires Hedging • Land Acquisition

Uncertainty Matrix

Stable Unstable

Sim

ple

Com

plex

Uncertain

Certain

Five Force Analysis

Competitive Intensity

LOWRegulated monopoly, Collaboration,

Compete for suppliers & big customers

Threat of Substitutes

LOWHome-Made Power

Bargaining Powerof Suppliers

MODERATERecession, Long-term

Contracts, Few suppliers, Resource availability

Buying Powerof Consumers

LOWFew methods of recourse

Barriers to Entry

HIGHWorkforce, Infrastructure, Regulatory

Strategic Response Outside-In Approach M&S Profile: Analyzer

Organization Chart

Admin &Corp Relations

Finance &Accounting

EnergyDeliveryFossil / HydroRenewableNuclear

PortfolioPlanning

Regulatory

CEO

Hybrid-Matrix Structure Functional Groups Product Line Groups