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  • 8/8/2019 Corporate ya

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    G LAKSHMI LALITHYA

    10HM10

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    OVERVIEW

    CORPORATE CULTURE

    ETHICS

    SOCIAL RESPONSIBILITY

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    WHAT IS CORPORATE CULTURE?

    A blend of the values, beliefs, taboos,symbols, rituals and myths all companies

    develop over time.

    Describes and governs the ways a company's

    owners and employees think, feel and act.

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    WHAT IS IT MADE OF?

    Culture may be based on beliefs spelled out

    in companys mission statement. It could consist in part of a corporate

    symbol

    e.g. Rainbow-coloured FLOWER thatsymbolizes WIPRO TECHNOLOGIES.

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    TYPES OF CULTURE

    TYPES

    ACADEMIC

    BASEBALL

    CLUB

    FORTRESS

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    Academy Culture

    Employees are highly skilled and tend to stay

    in the organization, while working their wayup the ranks.

    The organizations provide a stable

    environment in which employees can develop

    and exercise their skills.

    E.g.: universities, hospitals, large corporations,

    etc.

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    Baseball Team

    Culture

    Employees are "free agents" who have highly

    prized skills. They are in high demand and can rather

    easily get jobs elsewhere.

    This type of culture exists in fast-paced, high-risk organizations

    E.g.: investment banking, advertising, etc.

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    Club Culture

    The most important requirementfor employees in this culture is tofit into the group.

    Usually employees start at thebottom and stay with theorganization.

    The organization promotes from

    within and highly values seniority. E.g. The military, some law firms,

    etc.

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    Fortress Culture

    Employees don't know if they'll be laid off or not.

    These organizations often undergo massivereorganization.

    There are many opportunities for those with

    timely, specialized skills.

    E.g. savings and loans, large car companies, etc.

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    HOW TO BUILD CULTURE

    CultureCarriers Stability of the group

    Heroes

    Symbols Rites

    Rituals

    Courses

    CulturalNetworks

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    ADVANTAGES OF POSITIVE CULTURE

    Instructions are interpreted in a common

    way, so work is done to a similar standard and

    in a similar manner. Loyalty is increased, and replacing workers is

    an expense to be avoided.

    Motivation, and productivity, is increased.

    Management control is increased.

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    CRITICISMS OF CORPORATE CULTURE

    Multi-cultural management - shortage ofmanagers with the necessary skills in MNC

    E.g. In the Middle East ,family values are very important

    and an employee wouldnt dream of staying late to finish

    work if this conflicted with a family duty. This doesnt mean,that their work-ethic is poor, it is just expressed differentlyand a Western manager would cause a lot of offence bysuggesting otherwise.

    Businesses are not places with a homogenousculture but a mixture of sub cultures.

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    ETHICS

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    Whatareethics?

    Ethicsarethe moral principles

    and valuesthat governtheactionsanddecisions ofanindividual or

    grou p. Theyserveas guidelines on

    how to actrightly when faced withmoraldilemmas.

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    A framework for understanding ethical

    behavior

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    UNDERSTANDINGETHICAL

    BEHAVIOR

    Code of Ethics

    A code of ethics isa formalstatement of

    ethical principlesandrules ofconduct.

    A code of ethics isa formalstatement of

    ethical principlesandrules ofconduct.

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    Ethical Behavior of Top Management and

    Co-workers

    Whistle-blowers

    Whistle-blowers areemployees who

    reportunethical orillegalactions oftheir

    employers.

    Whistle-blowers areemployees who

    reportunethical orillegalactions oftheir

    employers.

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    SOCIAL RESPONSIBILITY

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    Whatis meant bysocial

    responsibility?

    Socialresponsibility meansthat

    organizationsarea part ofalarger

    societyandareaccountableto thatsociety fortheiractions.

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    Three concepts of social responsibility

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    ReebokWhy is sustainable development important?

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