Corporate Giving- Indian Overview

Presented by

Anup Tiwari

Corporate Giving Motivations in India

Philanthropic Planned Philanthropy Corporate Social Responsibility (CSR) Tax Local Community Relations Marketing and Image Building Relationship building with government Employee Relations

CSR major players/cause in India

Corporate Foundations CausesTata Council For Community Initiatives Community Development, water

ICICI Bank Children Education, Community Development, Micro-finance,

UniLevers India Self Help Groups

ITC Self Help Groups, Research, Land Development

Infosys Foundation Health, Education, MF

Azim Premji Foundation (Wipro) Education, IT Education

ABN Amro Bank Micro-finance

Bill & Melinda Gates Foundation HIV/AIDS, Environment, MCH and Nutrition

Planned Philanthropy Players in India

Causes CorporationsChildren Education LG, Schnieder, UPS (theme may change year

on), Ballarpur Industries (BILT), HDFC, Coca-Cola

Community Development Aditya Vikram Birla Group, Maruti, BILT, National Thermal Power Corporation, Public Sector Enterprises

IT Samsung, Microsoft

Visually Challenged Amway Foundation

HIV/AIDS Apollo Tyres, Glaxo SmithKline (GSK), children edu

Health Johnson and Johnson, GSK

Water Coca-Cola

Housing HDFC, HUDCO

Players in Cause Based Marketing

P&G Tata Salt Mobile services

providers like Airtel, Hutch, Spice

Jet Airways Nokia The Oberoi Hotels

Corporation Bank Citibank HDFC Bank Standard Chartered

Bank Pfizer Ranbaxy Laboratories Titan Watches

Corporates with Employee Involvement

American Express

(Good Citizenship Programme) Cadence Design Systems

(Spirit of Stars and Strikes) Adobe Systems Flextronics UPS Tata Tea

High Visibility Fundraisers-1

Standard Chartered Mumbai Marathon Beneficiaries- NGOs through United Way

Mumbai (earlier Give India)

Extensive National and International Visibility across various medium

Results of the Marathon

109 NGOs benefited

High Visibility Fund Raiser- 2

CRY Telethon Extensive 6 hours time slot on Sony TV Celebrity endorsement/ mass public

involvement/ corporate involvement Raised $ 250,000 Lots of mass media coverage

Cause Based Affinity Cards in India

Citibank-CRY Citibank-WWF Citibank Women’s Card ICICI Bank- HelpAge India GE Social Card ( several NGOs)

Customer based Fundraising Platforms

Jet-Save the Children In-flight collection programme

Oberoi-CRY Pillow Envelope

Major Cause Related Marketing Associations in India

P&G Children Education Programme contributed $ 300,000

UNICEF-Exide partnership contributes around $ 200,000 per annum