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Copyright© / TheLab003 TM

[email protected].: (+34) 93 300 07 96

WEBwww.tl3.tv

LABc/ Pujades nº 8508005 BarcelonaSpain

CORPORATIVEBOOK


TL3 is a Creative Laboratory based in Barcelona which develops

cutting-edge marketing and branding solutions. Our main

strength is to create forward-thinking concepts aimed at

achieving high-end media coverage.

TL3 thrives on its creative energy to continuously create and

develop new ideas, concepts and projects. Our goal is to identify

the best concepts and strategies that help enhance our clients to

position their brands, products and services.

TL3’s team is constantly digging into the latest trends in

consumer engagement, technology, media, communication and

entertainment. By foreseeing future trends and understanding

consumers’ needs, we can infuse innovation and singular ideas

into the projects that we develop for our clients.


Copyright© / TheLab003 TMCopyright© / TheLab003 TM

Expertise Lab

L A

Expertise AgencyDesign Thinking

Retail ImagineeringExperience Architecture

Social InnovationVirtual Reality

Branding StrategyBrand PositioningTribal Marketing

Digital AdvertainmentImmersive Communication


TL3 acts in two main directions with a single process. On the one hand, we are constantly innovating and thinking forward about the next future trends.On the other, we can provide the best cutting-edge marketing solutions to our clients.

Our Methodology & Process

BRILLIANT EXECUTIONPOWERFUL IDEA

SRATEGIC THINKING

Our expertise covers all stages of a project, from inception and feasibility, to implementation, execution and ultimately closure. TL3 has a unique, creative approach which blends creativity, imagination, arts and the latest technologies to generate a disruptive idea.



Our Methodology & Process

Open innovation StrategyNew Business ModelsViral Marketing Strategies

Out-of-the-Box ThinkingEmotional ArchitechtureExperience Design

LAB Methodology

Forward-Thinking TechnologyDisruptive Technology UseSelf- Assembly Design

Strategic Thinking Creativity

Innovation



Approach

LOYALTYBRAND VALUE

PROSPECTS

Tribe identificationShared interests & spaces

Lifestyle

RetailEventsVirtual Reality

Social Media NetworkBuzz Strategy

Brand Tribe

ConsumerExperience

Digital Engagement



Expertise

Tribal Marketing

Never before brands have been able to generate a ‘network effect’ as they can reach huge audiences and impact consu-mers, either positively or negatively. Today consumers are organized in tribes as they learn about products or services through shared interests. Consumers no longer wantto be spoken to, they want to be un-derstood and invited into aprocess of dis-covery.

We think beyond communications or channels looking for innovative, non-tradi-tional solutions and ways to engage con-sumers through content or experiences. Helping them make smart choices about the brands they buy.

AdvertisingExperiential Marketing, Press Influencing, Communication Campaign,

Brand identity, Sponsorship, Advergaming, Social Advertising

CorporateImmersive Events, Team Building, Product Launch,

Sales Pitching, Internal Marketing



Expertise

Retail Experience

In the evolving consumer environments, retail stores have become spaces where consumers interact and discover new and exciting products. Today’s consumers de-mand more enriching experiences which are meaningful and worth sharing.

Retailers must come up with immersive experiences that engage consumers and increase brand’s value. Our shopping ex-perience aims to create innovative brand spaces and interaction activities within the retail environment. We help clients to create innovative communication solu-tions, developing the ideal experience for the specific client need or target.

Branded SpacesIn-store Architecture, Digital Experience, Audiovisual Installation,

Pop-up Stores, Aisle Customization, Proximity Marketing

Interactive RetailShopping Window, Dynamic POS, Interactive Sillhouette, Smart Furniture,

Augmented reality, Sound Sticker, Môn-Roi

Communication ChannelsMulti-format Screen,Projection System, Creative Led, PLV



Expertise

Digital Advertainment

Social media has changed the way we communicate, purchase or make deci-sions. E- commerce has become a dis-ruptive force in digital environments. In to-day’s digital space, brands need to create new personalized user experiences.

We assist our clients in creating, captu-ring and implementing a thoughtful digital plan. We help identifying major initiatives, stories and tools needed to accelerate so-cial media engagement.

Online MarketingSocial media planning, Community management,

Buzz/SEM/SMM/SEO/ORM, Fan acquisition, eCommerce, Metrics & online reputation

Digital & Content DesignVFX/3D, 3D, Special effects, Motion

APP’sMobile, Retail, Digital, TV, Contest



Projects

VuelingFiat 500EscribàNike FCBHP e-PrintBWRCustoHotel OasisColl&Cortés

CaseStudies


Vueling / Laus Bronze - 2013Fiat 500 / Sol de Oro / Genio 2010Awards

Copyright© / TheLab003 TM11

After eight years of growth, the spanish airline Vueling, wants to position itself as one of the leading airlines in Europe. For this occasion, Vueling wants to organize an immersive event for press and guests, that announces the new corporate image, and future vision.

The Challenge The Creative Idea The Result

Under the slogan: “fly, dream, and grow”, together with 220 journalists, celebrities and politicians, we developed the largest flight simulator ever created in Barcelo-na. Five months of production led us to build a facility of 40 meters long and 4 meters high, and 12 high-definition pro-jectors.

The attendees experienced a wraparound captive sensation, where the speaker speech was synchronized with graphics in real-time in a spectacular choreogra-phy. The event was broadcasted via strea-ming with simultaneous translations. That same night, Vueling’s agency chan-ged its corporate image world wide.

400 worldwide media references Reach: 98.000.000 estimated audience

”The presentation was the most important and memorable flight in our history, flying across the past, present and future of the company.”

Front screenRight screenLeft screen“Surrounding 4D Experience”

Lluis Pons CMO at Vueling

VUELING 1

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MACBA, Barcelona / Airline

Laus 2013Audiovisuales

El simulador de vuelo másgrande de la historia

®



The Italian automobile company Fiat re-veals the new generation of their classic 500 series.For the launching Fiat is perusing a new communication concept that works be-yond the parameters of traditional pu-blicity, generating mass media coverage and leaving a lasting effect.


The creative concept marks a before and an after in the advertising format for theaters. We transformed the theater space into the cars interior, accompli-shing the challenge of fitting 500 people in a Fiat 500.In this project we generate an immersi-ve experience shared by all viewers, with the latest projection technologies and

software, we produce the first spot that runs both on and off the screen, making the viewers participate into the brands first Fiat 500 trip.

Innovative Commercial for cinemas“Sol de Oro” AwardsInternactional media CoveragePremio Genio 2010

”The first time I have ever seen such an innovation in the way of doing advertising in the cinema.”

“Surrounding advertising that comes out of the screens”

Discine Spanish Supplier for Advertising in Cinemas

FIAT 500Barcelona - Madrid / Automobile

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Front screen cinemaRoof screen

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Escribà, one of the most acclaimed pastry Chefs in the world, is presenting his work at Hattori Nutrittion College, the largest culinary school in all japan.Escribà’s idea is to broadcast during the event, the creation of a flavor. Escribà wants us to develop a press influencer event, that should become the centerpie-ce of Hattori’s night.


The project’s main idea, is to generate a performance (is to perform an…), an ex-perience that combines both, reality and fiction. An engaging audiovisual show about Escribà’s “magic” baking techni-que, portrayed by 3D animated charac-ters that light up the presentation, ma-king it an outstanding show

Innovative PresentationInternational Media CoverageIncrease in website visits

”Thanks to TL3, everything I dream about come true”

“The Cake of the Future”

Christian EscribàOwner of Pastry Escribà

ESCRIBÀ


Hattori Nutrittion Collage / Gastronomy

Front screenRight screenLeft screenCake

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Nike & FCB want to launch their new foot-ball official kits for the 2011/2012 season. This kits represent a milestone in Barça’s history, it is the first time the team has an official sponsor on its legendary shirt. In this event we have to produce two main actions: a launch presentation, combi-ning FC Barcelona’s team and its history, together with a shopping experience at FC Barcelona’s official store. Both ac-tions seek to have an impact on the in-ternational press and to increase media coverage.


The concept is based on the idea that the energy of more than 50 years of history and passion, are hold in the foundations of the stadium. It is this power, that tailors the new kit in an impactful launch show. After the ceremony, we brought this ex-perience to the FCBStore, making thou-sands of followers be part of this fantastic tale and allowing reality to merge with the virtual world.

Innovative PresentationInternacional Awarenes

”An amazing event, with espectacular lighting and sounds ”

“63 million impacts”

Cuatro DeportesSpanish Bradcasting Company

NIKE FCB


Barcelona / Camp Nou / Fashion

Center roofLeft roofRight roofUnder stairs

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LABORATORY OF CREATIVITYBlending innovations and imaginations


HP is launching ePrint, their most inno-vative printing system, that allows you to print from anywhere at any time. The company understands that delivering an engaging online experience will help them connect with their target clients. Our challenge: developing an online cam-paign that suits client’s expectations and reaches consumers, through a variety of channels


When the audience comes to face with an entertaining experience, they relate to it. We wanted to connect with the audience, through a special comedy series in which two famous Spanish comedians, exchan-ge opinions by using the unique ePrint system. This series were broadcasted on the Internet, generating a significant fan base in social networks. Following their composition preferences we brought to life five events in different metropolitan areas in Spain, where they could enjoy first hand the ePrint system.

120.000 online views 30.000 stand afluency

”First E-Print Point in Barcelona. This free sampling pop-up space was an amazing launching concept”

“Free e-Print Sampling Point”

HP Creative AgencyEnric Llopart

HP e-PRINT5 cities / Hardware



Barcelona World Race international sai-ling competition needs to generate an event to carry out the new edition of this unique competition. The event will quote a distinguished elite of international at-tendees. BWR seeks to generate an ex-periential event that links the competition with the city of Barcelona and its culture.


The concept is about building a technolo-gical space where scenography, creativity and production seduce the attendees and takes them on a stimulating journey. This project is about developing an envelo-ping and vibrant system, a visual setting of 140 meters long and 4 meters high, together with a build up scenography and a sequence of projected contents.

The attendees are the central part of the story and live intense experiences during the event. This sense of surpri-se is generated through content pre-viously synchronized to key moments of the act.

International AwarenessDigital EngagementReal Time content driven Experience

”Amazing concept that connects the environment with the audience, making the imposible real”

“Surrounding 5D Experience”

Africa PCPC. Pons

BARCELONA WORLD RACEBarcelona / Sailing

Front screenLeft screenRight sreenRoof screen

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Custo Barcelona, international fas-hion brand, needs to create and pro-mote new ways of consumption in their stores from Barcelona. In a sa-turated market, shopping experien-ces are crucial for differentiation and consumer engagement.


The projects initial idea was to intelli-gently connect with consumers, by offe-ring different options that enhances product selection and shop interaction. We developed a sophisticated interac-tive tool in which con umers enjoy bu-ying through digital elements. This tool extends visibility far beyond the store, generating a great deal of attention and connecting with outside pedestrians.

Increase in customer in store afluency24/7 shopping openingClient shopping experience improvement

”Due to our first interactive Branded Space, we have maximied the shopping opportunities”

“Interactive Shop-Window”

Enrique AsoCusto’s CMO

CUSTO

Barcelona Airport / Fashion



Oasis Hotel, holliday resort in the area of Cancun, needs to develop a commer-cial spot for their tour operators. In this project the customer wants to produce an animated spot showing the reasons why costumers should spend their hollidays on thisl resort.


For this spot we produce a sequence of illustrations and animated watercolors, communicating the feelings tourists go through while visiting Oasis. The guest acts as the center of the spot and through him we show how hollidays are at Oasis.

Increase in Tour operator salesIncrease in customer registrations

”The commercial has increased significantly our brand awareness”

“Viral Communication Campaign”

Marketing DepartmentC. Pons

HOTEL OASIS

Cancun / Tourism



Coll&Cortes international gallery based in Madrid, Maastricht and London, is loo-king for a solution that will allow them to present and explain their most valuable art in an innovative way. Classical art ga-lleries usually present work in a sober and traditional way.

Coll&Cortes do not want to be disruptive in the sector but understands that expe-riences in galleries should be a customer stimulating process.


The work exhibited by Coll&Cortes not only has market value, each piece has a history, a context. The idea is based on the concept we call “contextualize”, put into context. We develop an experi-mental space that consisted in a light installation and broadcasting area with the purpose of visualizing all about the artistic piece: time, space, history, geo-graphy. Transforming the way we un-derstand and visualize art in galleries.

Gallery Customer afluency increase Innovative Art Presentation

“Conceptualization”COLL&CORTES Front screen

Left screenRight sreenSculture

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London / Art


Clients



LABc/ Pujades nº 8508005 BarcelonaSpain

CORPORATIVEBOOK

[email protected].: (+34) 93 300 07 96

corporative book - tl3.tv · airline vueling, wants to position itself as one of the leading...

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