corso usa1

32
Mac3 in USA Analyses of USA market opportunities.

Upload: mcm

Post on 24-Jan-2015

279 views

Category:

Documents


2 download

DESCRIPTION

Mac3 brief for a class at Lorenzo de Medici for an Introduction to International Marketing Course.

TRANSCRIPT

Page 1: Corso Usa1

Mac3 in USA

Analyses of USA market opportunities.

Page 2: Corso Usa1

February 2010 Mac3 in USA 2

Who is Mac3

Company ProfileMac3, world leader for float switches, is

a solid Italian Industry operating throughout the world, offering electronic and electromechanical products of excellent quality which have been developed specifically for the hydraulic field.

Page 3: Corso Usa1

February 2010 Mac3 in USA 3

Who is Mac3

Technical and commercial growth in Mac3 is happening thanks to values which are guiding us from the beginning of our history.

These values are strictly related to Corporate Social Responsibility and are listed and specified in our Charter of Values.

Page 4: Corso Usa1

Vision

We believe that the proper management of water resources will be increasingly strategic and important in the future.

Our goal is to be ideal partners for those who must design and implement systems for pressurization and control of liquids.

February 2010 Mac3 in USA 4

Page 5: Corso Usa1

Mission

The Mac3 goal is to create efficient and user-friendly products for hydraulic systems while striving to produce the best quality electronic and electromechanicalhydraulic materials.

February 2010 Mac3 in USA 5

Page 6: Corso Usa1

Company Commitment

MAC3’s commitment is aimed at the market as well as our collaborators and partners (suppliers, converters, etc....).

It is strongly linked to the development of the economy as well as enhancing company’s human resources, respecting the environment and producing a positive social impact through its products.

February 2010 Mac3 in USA 6

Page 7: Corso Usa1

Marketing & Sales Hystory of Mac3

• Started in Italy with little shops• Pumps manufacturer: ITT , US producer, the

first.• Mac3 in the world for pumps manufacturer and

international fairs

Today about 60% income from export.

February 2010 Mac3 in USA 7

Page 8: Corso Usa1

Today & tomorrow

1st level

Big dealer. Today actual customer are big dealers.

2nd level

Now go to international marketing!

February 2010 Mac3 in USA 8

Page 9: Corso Usa1

Strategy

• Identify interesting markets• Commit market analyses• Take operative decision on good knowledge

February 2010 Mac3 in USA 9

Page 10: Corso Usa1

WHY US MARKET

• world's third-largest country by size and by population;

• the largest and most technologically powerful economy in the world, with a per capita GDP of $46,900;

BUT

February 2010 Mac3 in USA 10

Page 11: Corso Usa1

WHY US MARKET

• Italian firms of our sector NOT in US market in a very easy way

• High barriers to enter US markets.

SO

We would like to understand if it is

interesting invest in US market for us.

February 2010 Mac3 in USA 11

Page 12: Corso Usa1

Purpose of the research

• To reach a better knowledge about US market• To identify quality and/or quantity data about

similar Mac3 products in USA• To identify quality and/or quantity data about

Mac3 competitors in USA• To understand US selling chain• To identify potential partners

February 2010 Mac3 in USA 12

Page 13: Corso Usa1

February 2010 Mac3 in USA 13

Expected Results

• Defining potential U.S. market• Understand market share for Mac3• Identify opportunities and obstacles to get US market for Mac3

• Define penetration strategy

Page 14: Corso Usa1

Learning objectives

• To build a market profile analysis• To reach skills to deal with analysis of an

unknown market • To reach knowledge in scouting methods• To identify different behaviors in different

cultures on commercial aspects of the same products .

February 2010 Mac3 in USA 14

Page 15: Corso Usa1

February 2010 Mac3 in USA 15

Approach

We will try to give you all the information we have extrapolated from our activities.

For your part you will have certainly a privileged point of view of the U.S. market and the way of thinking of Americans.

Page 16: Corso Usa1

February 2010 Mac3 in USA 16

Approach

So collaborative approach …

We put the knowledge of hydraulic field and you the knowledge of US society and market.

Page 17: Corso Usa1

February 2010 Mac3 in USA 17

Mac3 Catalogue

Mac3 products are good quality and medium/high price.

Mostly there are chosen for reliability, well design and comfort.

Page 18: Corso Usa1

Product categories

We can divide Mac3 production in the following categories:

• Level controller• Autoclave products

And in • Electromechanical products• Electronic products

February 2010 Mac3 in USA 18

Page 19: Corso Usa1

February 2010 Mac3 in USA 19

Page 20: Corso Usa1

Float Switches

Float switch allows electrical equipment to start and stop automatically (usually pumps, but also electric control valves, alarms, etc.) when a prefixed level has been reached.

February 2010 Mac3 in USA 20

Page 21: Corso Usa1

Agma W

Level regulator very useful when used directly on pumps which must work in very small wells, for which the common float switch would not have enough room to work;usable even in the presence of debris.

February 2010 Mac3 in USA 21

Page 22: Corso Usa1

QuickStop Advance

Hydraulic level regulator of advanced design that eliminates the classic defects of such devices.

Main feature, patented, is the rapidity of operation of the system which goes from open to closed and vice versa in a fraction of a second

February 2010 Mac3 in USA 22

Page 23: Corso Usa1

Elettrosonda

Regulators for conductive fluid suitable for the minimum and maximum level control of deep well, tanks, cisterns etc

February 2010 Mac3 in USA 23

Page 24: Corso Usa1

Sensopress LCD

A high technology gauge and electronic level regulator that can be used in several liquid.

Measurement is made by a very sensitive pressure sensor

February 2010 Mac3 in USA 24

Page 25: Corso Usa1

MWRC1-MWRC2

Rail Control Water: automatic system for use rain water in place of potable water.

The device also checks the correct level needed, of rain water, and automatically switches to the aqueduct water if level is low or absent.

February 2010 Mac3 in USA 25

Page 26: Corso Usa1

Control and Emergency Panel

A broad range of electromechanical and electronic control panels and emergency panels.

To pilot pressurization units with 1 or 2 pumps.

February 2010 Mac3 in USA 26

Page 27: Corso Usa1

MacPress

Pressure switch for autoclaves.

Pressure Switches automatically control the START and STOP of electro pump under the pressure set point and its differential

February 2010 Mac3 in USA 27

Page 28: Corso Usa1

SuperSimplex E

Pumps electronic regulator with automatic reset for the extremely simple creation of pressurization units for residential and irrigation systems.

February 2010 Mac3 in USA 28

Page 29: Corso Usa1

Hydrocontroller

Variable speed regulators for electro pumps.

Guarantees a constant pressure despite flow variation and offers the users the benefit of constant water delivery (irrespective of the number of water collections)

Low energy consumption systems

February 2010 Mac3 in USA 29

Page 30: Corso Usa1

Conclusion

• Regards to our wide range of products we believe that Mac3 can be a strategic partner in the global supply of all devices related to the control of electric pumps and the level regulation of the liquids and pressurization systems.

• We know to enter US market is very hard

February 2010 Mac3 in USA 30

Page 31: Corso Usa1

The challenge

• For you and us to find the best way to exploit opportunities and reach the goal

MAC3 in US

February 2010 Mac3 in USA 31

Page 32: Corso Usa1

February 2010 Mac3 in USA 32

Thanks!

Nicola De Rosa [email protected]