corso usa1
DESCRIPTION
Mac3 brief for a class at Lorenzo de Medici for an Introduction to International Marketing Course.TRANSCRIPT
Mac3 in USA
Analyses of USA market opportunities.
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Who is Mac3
Company ProfileMac3, world leader for float switches, is
a solid Italian Industry operating throughout the world, offering electronic and electromechanical products of excellent quality which have been developed specifically for the hydraulic field.
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Who is Mac3
Technical and commercial growth in Mac3 is happening thanks to values which are guiding us from the beginning of our history.
These values are strictly related to Corporate Social Responsibility and are listed and specified in our Charter of Values.
Vision
We believe that the proper management of water resources will be increasingly strategic and important in the future.
Our goal is to be ideal partners for those who must design and implement systems for pressurization and control of liquids.
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Mission
The Mac3 goal is to create efficient and user-friendly products for hydraulic systems while striving to produce the best quality electronic and electromechanicalhydraulic materials.
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Company Commitment
MAC3’s commitment is aimed at the market as well as our collaborators and partners (suppliers, converters, etc....).
It is strongly linked to the development of the economy as well as enhancing company’s human resources, respecting the environment and producing a positive social impact through its products.
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Marketing & Sales Hystory of Mac3
• Started in Italy with little shops• Pumps manufacturer: ITT , US producer, the
first.• Mac3 in the world for pumps manufacturer and
international fairs
Today about 60% income from export.
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Today & tomorrow
1st level
Big dealer. Today actual customer are big dealers.
2nd level
Now go to international marketing!
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Strategy
• Identify interesting markets• Commit market analyses• Take operative decision on good knowledge
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WHY US MARKET
• world's third-largest country by size and by population;
• the largest and most technologically powerful economy in the world, with a per capita GDP of $46,900;
BUT
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WHY US MARKET
• Italian firms of our sector NOT in US market in a very easy way
• High barriers to enter US markets.
SO
We would like to understand if it is
interesting invest in US market for us.
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Purpose of the research
• To reach a better knowledge about US market• To identify quality and/or quantity data about
similar Mac3 products in USA• To identify quality and/or quantity data about
Mac3 competitors in USA• To understand US selling chain• To identify potential partners
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Expected Results
• Defining potential U.S. market• Understand market share for Mac3• Identify opportunities and obstacles to get US market for Mac3
• Define penetration strategy
Learning objectives
• To build a market profile analysis• To reach skills to deal with analysis of an
unknown market • To reach knowledge in scouting methods• To identify different behaviors in different
cultures on commercial aspects of the same products .
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Approach
We will try to give you all the information we have extrapolated from our activities.
For your part you will have certainly a privileged point of view of the U.S. market and the way of thinking of Americans.
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Approach
So collaborative approach …
We put the knowledge of hydraulic field and you the knowledge of US society and market.
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Mac3 Catalogue
Mac3 products are good quality and medium/high price.
Mostly there are chosen for reliability, well design and comfort.
Product categories
We can divide Mac3 production in the following categories:
• Level controller• Autoclave products
And in • Electromechanical products• Electronic products
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Float Switches
Float switch allows electrical equipment to start and stop automatically (usually pumps, but also electric control valves, alarms, etc.) when a prefixed level has been reached.
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Agma W
Level regulator very useful when used directly on pumps which must work in very small wells, for which the common float switch would not have enough room to work;usable even in the presence of debris.
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QuickStop Advance
Hydraulic level regulator of advanced design that eliminates the classic defects of such devices.
Main feature, patented, is the rapidity of operation of the system which goes from open to closed and vice versa in a fraction of a second
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Elettrosonda
Regulators for conductive fluid suitable for the minimum and maximum level control of deep well, tanks, cisterns etc
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Sensopress LCD
A high technology gauge and electronic level regulator that can be used in several liquid.
Measurement is made by a very sensitive pressure sensor
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MWRC1-MWRC2
Rail Control Water: automatic system for use rain water in place of potable water.
The device also checks the correct level needed, of rain water, and automatically switches to the aqueduct water if level is low or absent.
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Control and Emergency Panel
A broad range of electromechanical and electronic control panels and emergency panels.
To pilot pressurization units with 1 or 2 pumps.
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MacPress
Pressure switch for autoclaves.
Pressure Switches automatically control the START and STOP of electro pump under the pressure set point and its differential
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SuperSimplex E
Pumps electronic regulator with automatic reset for the extremely simple creation of pressurization units for residential and irrigation systems.
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Hydrocontroller
Variable speed regulators for electro pumps.
Guarantees a constant pressure despite flow variation and offers the users the benefit of constant water delivery (irrespective of the number of water collections)
Low energy consumption systems
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Conclusion
• Regards to our wide range of products we believe that Mac3 can be a strategic partner in the global supply of all devices related to the control of electric pumps and the level regulation of the liquids and pressurization systems.
• We know to enter US market is very hard
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The challenge
• For you and us to find the best way to exploit opportunities and reach the goal
MAC3 in US
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