Weekly Grocery Insight Report

Friday 26th June

Cosine HighlightsSunday 1st February – Saturday 7th February

Lead Customer

Message

Secondary

Supporting

Message

Top 2

Deals

• Get Summer

Started• Ramadan Mubarak

• Kingsmill White Burger Thins: £1

• Pimms: £18

Lots Of Brands Now

Cheaper At Tesco

• Double Up

Clubcard Points

• Stella Artois x18: £13

• Schweppes Lemonade: 64p

• Let's Garden • Rollback• Carlsberg Lager x20: £11.97

• Stongbow Cider x20: £11.96

• Summer's Here • N/A• Pimms 1L: £12

• Magnum Classic 4pk: £1.65

• 100s Of New Ideas

From The British

Isles

• Father's Day

• Abel Charlot Champagne: £16

• Buy 4 Picnic Items And Get A

Free Bottle Of Wine, Cool Bag,

Picnic Blanket Or 2 Bottles Of

Beer

• Summer is for....• Pick Your Own

Offers

• Pet Foods Selected: 3 for 2

• BBQ Meats Selected: 3 for £10

• Fruit And Veg Low

Prices Everyday

• Great Deal Locally

• Sourced Locally

• Finish Dishwasher Tabs: £3.99

• Andrew Toilet Tissue x9: £3.50

• Favourite Things

For Summer• N/A

• Chicken Curry With Rice: 69p

• Sweet And Sour Chicken With

Rice: 69p

• Save And Shop A

Lidl Smarter

• Discover New

Ideas

• Classic Ales 12pk: £14.79

• Thirst Pocket Kitchen Towel

6pk: £2.99

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Get Summer Started: 20 bays are seen on

entry containing gardening tools, furniture,

equipment, accessories and toys. Signs, bus

stops, barkers, wobblers and bunting was

very apparent around the store

Supporting

Themes

• Ramadan Mubarak: 10 bays of themed

products seen in the first aisle on entry.

Highlighted with high signs, bus stops and

barkers

Key

Promotions

• Fifty Shades Of Grey DVD: £10/ Blu-ray £15

• Strawberries: £1.50

• Ambre Solaire Suntan Lotion: 2 for £13/ 3 for

£18

• Wine's Selected: Various offers

• Beers Multi Pks: 2 for £18

• Persil: £6

External / Car

Park

• Making Summer Easier/ Get Summer Started

Travel Money: Standee sign placed outside

main entrance

Front Of Store

(Theme

POS, Pallets)

• Security Gate Shrouds: Kingsmill white burger

thins £1

• Free Standing Display Unit: Fifty Shades Of

Grey DVD: £10/ Blu-ray £15

• Stand: Bakery assorted products £1

• Stacks: Jack Daniels/ Champagne/ Wine's

selected, Ramadan Mubarak themed

products

MertonTuesday 23rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• Get Summer Started: 20 bays are seen on

entry containing gardening tools, furniture…

More advertising throughout the chiller, fresh

and frozen sections. Signs, bus stops, barkers,

wobblers and bunting was very apparent

around the store

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• The Holiday Shop: Signs were seen within the

health and beauty department and also on

a gondola end promoting suntan lotion. The

theme was continued with the advertising

of holiday travel

Checkouts

(Theme,

Space,

Point Of Sale)

• Get Summer Started: High signs run above

every checkout

• Sainsbury's Bank/ Mobile: Leaflets

• Sainsbury's Credit Card: High signs running

across the front of store

This Weeks

Top 2 Deals • Kingsmill White Burger Thins: £1

• Pimms: £18

This Weeks

Top 2 Deals

(Meal

Solutions)

• Taste The Difference Bistro Meal For 2: £10

(main/ dessert/ wine)

• Sainsbury's My Goodness Meals: 2 for £5

MertonTuesday 23rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme• Get Summer Started/ Sorted: Slogan on POS

around the store

Supporting

Themes• Great Prices: On all aisle ends

Key

Promotions

• Andrew Quilts x4: £2

• Doritos: £1.25

• Persil Wash Liquid: £6.45 to £4

• Budweiser x4: £4

• Cadbury Fingers: £1

External / Car

Park

• Window Sign: Summer sorted

• A-boards: Summer started offers

Front Of Store

(Theme

POS, Pallets)

• N/A

Colchester, EssexTuesday 23rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• Summer Related Items: Supported by shelf

fins and header boards

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Kronenbourg Lager x4: Free standing display

unit, £4

• Summer Toys: Free standing display unit

• Evian Water 2 Bottles For £1: Free standing

display unit

Checkouts

(Theme,

Space,

Point Of Sale)

• Bunting: Summer Started

This Weeks

Top 2 Deals

• Pepsi x6: £2

• Penguins Choc Bars: £1

This Weeks

Top 2 Deals

(Meal

Solutions)

• N/A

Colchester, EssexTuesday 23rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Lots Of Brands Now Cheaper At Tesco: Is

supported by header boards, bus stops and

a-boards

Supporting

Themes

• Double Up Clubcard Points: Supported by

banner a-boards and standee

• Fuel Save: Supported by till point signs and a

banner

Key

Promotions

• Cider Or Beers: £2.09 or 3 for £5

• Various Veg: From 49p to 79p

• Salmon: ½ price

• Cat Food: 3 for 2

• Flash Spray: £1.50

• Bold 2 In 1 Capsules: £7

External / Car

Park

• Banners And A-boards: Fuel save and

double up your Clubcard points

• Banner And Wall Sign: Tesco bank

Front Of Store

(Theme

POS, Pallets)

• Plants On Sale

The Hythe, Colchester, EssexWednesday 24th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• 'Make It A Picnic’: Slogan on bus stops

supporting lots of drinks, crisps and snack

offers

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Minions Movie Merchandise: Being

promoted on aisle ends and free standing

display units

• Help Us Feed People In Need: Fare Share

donations box

Checkouts

(Theme,

Space,

Point Of Sale)

• Tesco Bank: Leaflets

• 'Collect Extra Clubcard Points When You

Spend On Your Debit Card: Overhead signs

This Weeks

Top 2 Deals• Stella Artois x18: £13

• Schweppes Lemonade: 64p

This Weeks

Top 2 Deals

(Meal

Solutions)

• Lasagne: £5

• Tesco Italian Ready Meals: £2.30 or 2 for £6

The Hythe, Colchester, EssexWednesday 24th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme• Now Cheaper At Tesco: Supported by bus

stops

Supporting

Themes• Fuel Save: Supported by wall signs

Key

Promotions

• Uncle Bens Rice: £1

• Tesco Fizzy Drinks 2l: £1

• Peroni Lager: 2 for £4

• Heinz Soup: 4 for £3

• Fruit Shoots Drinks x4: 94p

External / Car

Park• Banners: Fuel save and half price offers

Front Of Store

(Theme

POS, Pallets)

• Make A Picnic Slogan: POS at front of store

supporting drinks and snacks

• Free Standing Display Unit: With picnic

plates, cups etc.

Magdalene Street, Colchester, EssexWednesday 24th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Special Offers: On all aisle ends

• 10% Off 3 Bottles Or More Wine

Checkouts

(Theme,

Space,

Point Of Sale)

• Fuel Save: Signs on them

• Help Us Feed People In Need Donation Box

This Weeks

Top 2 Deals

• Coca Cola 1.5l: 2 for £2

• Pepsi x 8: £3.68

This Weeks

Top 2 Deals

(Meal

Solutions)

• N/A

Magdalene Street, Colchester, EssexWednesday 24th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme• Let's Garden: Main theme supported by high

signs bunting and header boards

Supporting

Themes

• Rollback: Supported by lots of tax discs

around the store

Key

Promotions

• Selected Swedish Cider: 3 for £5

• Pringles: £1.47

• Anchor Spreadable: £3.25 to £1.97

• Wotsits/ Quavers x13: 2 for £3

• Wine: From £3.97

• Robinsons Squash: £1

External / Car

Park

• Lots Of Garden Plants: On sale

• Car Park Security Shrouds: Supporting Offers

• A-boards: Supporting Offers

Front Of Store

(Theme

POS, Pallets)

• Standee: George ½ price sale, Back to

school supporting 2 islands of school uniform

Colchester, EssexWednesday 24th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• Holiday Shop

• Minions Merchandise: Supported by header

boards and bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Minions Merchandise: Free standing display

units

• Robinsons Squash: Free standing display

units

Checkouts

(Theme,

Space,

Point Of Sale)

• Asda Bank: POS on them

This Weeks

Top 2 Deals• Carlsberg Lager x20: £11.97

• Stongbow Cider x20: £11.96

This Weeks

Top 2 Deals

(Meal

Solutions)

• Classic Asda Ready Meals: 2 for £6

Colchester, EssexWednesday 24th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Summer's Here: Advertised on security gate

shrouds, no apparent high signage in store,

but seasonal aisle has 4 bays of summer/

gardening/ picnic products

Supporting

Themes• N/A

Key

Promotions

• Morrison's Milk 4pt: 89p

• Kleenex Man-size Tissues: ½ price

• Old El Paso Fajita Kit: ½ price

• Bold Lavender And Camomile 18pk: ½ price

• Fairy Washing Up Liquid: Save 1/3

• Wine's Selected: Save 1/3, ½ price

• Echo Falls Wine's: 3 for £10

• Fairy/ Ariel Laundry: £5

• H&B Selected: ½ price

• Beers/ Lagers Multi Pks Selected: 2 for £16

External / Car

Park

• Standee: Magnum Classic 4pk £1.65

• Security Gate Shrouds: Summer's Here,

Summer essentials in the seasonal aisle

Front Of Store

(Theme

POS, Pallets)

• Tables: Bakery items selected

WimbledonWednesday 24th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• Summer's Here: Summer essentials in the

seasonal aisle seen over 4 bays

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• N/A

Checkouts

(Theme,

Space,

Point Of Sale)

• Collect Your Saver Stamps Today: Signs seen

on every checkout

• Chocolate Confectionary Selected: Shippers

in the queuing area

This Weeks

Top 2 Deals

• Pimms 1L: £12

• Magnum Classic 4pk: £1.65

This Weeks

Top 2 Deals

(Meal

Solutions)

• N/A

WimbledonWednesday 24th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Grab And Go Meal Deal: Highly advertised

around the store, on entry and highly

concentrated along the chiller

Supporting

Themes

• Perfect For Barbecues: Signs seen around

the store, placed next to summer ranges

Key

Promotions

• Morrison's Sparkling Spring Water 6pk: £1.59

• Pringles: 2 for £4

• Fanta/ Sprite/ Dr Pepper 6pk: ½ price

• Pepsi Cola/ 7Up 2L: £1

• Coca Cola 6pk: 2 for £6

• Beers Singles: 3 for £5

External / Car

Park

• Window Sign: Fosters Lager: £7, Grab & Go

Meal Deal, Meal Deal For 2 £6

• Muller Corner: ½ price

Front Of Store

(Theme

POS, Pallets)

• Security Gate Shrouds: Grab And Go Meal

Deal

• Shipper: Taken 3 DVD £10

• Stacks: Beer/ Lager/ Cider multi pks

• Stand: Bakery selection

WeybridgeWednesday 24th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• N/A

Checkouts

(Theme,

Space,

Point Of Sale)

• Maynards/ Bassetts Carton Confectionary:

Queuing area

This Weeks

Top 2 Deals

• Grab And Go Meal Deal: Cheapest Free

(Main/ Snack/ Drink)

• Meat/ Fish Assorted Pks: 3 for £10

This Weeks

Top 2 Deals

(Meal

Solutions)

• Meal Deal For 2: £6 (Pizza/ Doughballs/

Dessert)

• Morrison's NuMe Meals: 2 for £4

WeybridgeWednesday 24th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• 100s Of New Ideas From The British Isles:

Large window display, 3 end of aisle bays

and 2 front of store displays containing a

range of products

Supporting

Themes

• Father's Day: 2 end of aisle bays in the

chilled foods section. Bay containing

Father's Day BBQ meal deal (1 main + 3

sides) £10

Key

Promotions

• Strawberries: £2

• West Country Extra Thick Single Cream: 62p

• Grill Meat, Fish And Poultry: 3 for £10, or 2 for

£7

• Craft Beers: 3 for £5

• Full On Flavour, Hand Cooked, Reduced Fat

And Combos Crisps: 2 for £2.50

• Father's Day BBQ Meal Deal: £10 (1 main + 3

sides)

External / Car

Park

• 60% Off Clothing Sale: 2 large window

displays and adverting seen on doors at

entrance.

• Tastes Of The British Isles: Large window

display comprised from an imagery of food

and beer relating to the theme

Front Of Store

(Theme

POS, Pallets)

• 60% Off Clothing Sale: Four manikins dressed

in promotional t-shirts adverting the offer

• 100s Of New Ideas From The British Isles: 2

large displays front of store

ChelseaTuesday 23rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• 'Local Flavours’: ‘We work with growers and

producers across London and beyond to

bring you the best we can find‘: Standee

Checkouts

(Theme,

Space,

Point Of Sale)

• Travel Money

• M&S Credit Card

• Abel Charlot Champagne £16: 2 bays

• 8 Meringue Nests 2 for £3: End of checkout

This Weeks

Top 2 Deals

• Abel Charlot Champagne: £16

• Buy 4 Picnic Items And Get A Free Bottle Of

Wine, Cool Bag, Picnic Blanket Or 2 Bottles

Of Beer

This Weeks

Top 2 Deals

(Meal

Solutions)

• Count On Us Ready Meals: 3 for £10

• Balanced For You Ready Meals: 3 for £10

ChelseaTuesday 23rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Summer is for....: A free standing display is

seen on entry promoting barbecue products

at 25% off, also 2 bays near the entrance

continue the theme. High signs, bus stops

and bunting promote the event, 7

additional bays with various garden, picnic

and BBQ products

Supporting

Themes

• Pick Your Own Offers: New caption used

around the store and car park. Highly visible

with promotional signs throughout the store

Key

Promotions

• Wine's Selected: Save 1/3 plus 25%/ 20% off

• Walkers Crisps 6pk: 2 for £2

• McVite’s Digestives Biscuits: 2 for £2

• Robinsons Squash: 2 for £2

• Ariel/ Fairy Laundry: £6

• Health And Beauty Selected: BOGOF

External / Car

Park

• Pick Your Own Offers: Bollard shrouds seen

across the car park

• Garden Accessories And Charcoal: Outside

the entrance

Front Of Store

(Theme

POS, Pallets)

• Display: Flowers

• Summer is for...brilliant barbecues: A free

standing display is seen on entry promoting

barbecue products at 25% off, also 2 bays

near the entrance continue the theme

WimbledonMonday 22nd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• Summer is for....: 7 bays are seen with

various garden, picnic and BBQ products, all

bordered with signs and bunting

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Love Your Pets: 3 for 2. Bus stops seen along

the Pet department advertising the offer

• Win England Cricket Tickets With Waitrose:

Seen advertised front of store and in the

Food To Go section

Checkouts

(Theme,

Space,

Point Of Sale)

• Pick Your Own Offers: Advertised on the

lower part of every checkout

This Weeks

Top 2 Deals• Pet Foods Selected: 3 for 2

• BBQ Meats Selected: 3 for £10

This Weeks

Top 2 Deals

(Meal

Solutions)

• Picnic Chilled items: 3 for £6

• Pizza/ Desserts: 3 for £10

WimbledonMonday 22nd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Fruit And Veg Low Prices Everyday: This

weeks fresh three 39p, supported by a-

boards, standees, posters and shelf barkers

Supporting

Themes

• Great Deal Locally

• Sourced Locally

Key

Promotions

• Hula Hoops x6: £1

• Pringles: £1.50

• Shreddies: £1.39

• Nescafé Instant Coffee: £4

• Ariel Wash Liquid: £3.99

• Weetabix x48: £3

• Coca Cola x6: £2

• Hellmans Mayo 800g: £2

• Broccoli: 49p

External / Car

Park

• A-boards: Supporting fresh offers this week

39p and various offers

Front Of Store

(Theme

POS, Pallets)

• Co-op Loyalty Card Join Today: Standee has

slogan saying "grow your share every time

you pop to the co op."

Stanway, Colchester, EssexTuesday 23rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle• Garden And BBQ Items

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Health And Beauty: 3 for 2 offers supported

by shelf barkers

Checkouts

(Theme,

Space,

Point Of Sale)

• Great Deal Locally: Dump bins in front with

various offers

This Weeks

Top 2 Deals

• Finish Dishwasher Tabs: £3.99

• Andrew Toilet Tissue x9: £3.50

This Weeks

Top 2 Deals

(Meal

Solutions)

• Loved By Us: 2 for £6

• Co-op Chicken Tikka Masala With Rice: 2 for

£4

Stanway, Colchester, EssexTuesday 23rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme• Favourite Things For Summer: Supported by

overhead signs throughout the store

Supporting

Themes• N/A

Key

Promotions

• Carlsberg Lager x12: £7

• Cucumbers: 39p

• Lamb Steaks x2: £2.69

• Pasta Sauce: 59p

• Fruit And Veg: 49p

External / Car

Park

• Window Signs: Supporting favourite things for

summer, special buys and fresh offers

• Lots Of Garden Trees And Plants

Front Of Store

(Theme

POS, Pallets)

• Garden Trees

• Carlsberg Lager x 12 £7

London Road, Colchester EssexTuesday 23rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Special Buys: Lots of garden furniture and

tools

• ALDI Super 6 Fruit And Veg: 49p

• Reduced Special Buys

Checkouts

(Theme,

Space,

Point Of Sale)

• Thank You Wrap Arounds: On all checkouts

This Weeks

Top 2 Deals• N/A

This Weeks

Top 2 Deals

(Meal

Solutions)

• Chicken Curry With Rice: 69p

• Sweet And Sour Chicken With Rice: 69p

London Road, Colchester EssexTuesday 23rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Save And Shop A Lidl Smarter: High signs,

floor stickers and bus stops are seen on entry

and throughout the store

Supporting

Themes

• Discover New Ideas: Central aisle displays a

range of gardening equipment, furniture,

clothing, children items, tools and household

products

Key

Promotions

• Cherry Tomatoes: 39p

• Gem Lettuce: 45p

• Fish Fillets Selected: £2.29/ £2.19

• BBQ Meats Selected: 2 for £5

• Trophy Basmati Rice: £10.98

• Formil Laundry Powder: £5.99

External / Car

Park

• Window And Car Park Signs: Shop A Lidl

Smarter

• Stacks: Flowers And Compost

• Sign: Discover New Ideas

Front Of Store

(Theme

POS, Pallets)

• Stacks: Bottled water multi-pks

• Display: Flowers

MitchamWednesday 24th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• Discover New Ideas: Central aisle displays a

range of gardening equipment, furniture,

clothing, children items, tools and household

products

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Limited Offers Hurry Hurry....: Signage used

around the store to highlight reduced items

Checkouts

(Theme,

Space,

Point Of Sale)

• Minions Confectionary/ Books: Shipper

• Bottles Water Multi Pks: Stack

• Nuts/ Seeds/ Dried Fruit: Every checkout

This Weeks

Top 2 Deals

• Classic Ales 12pk: £14.79

• Thirst Pocket Kitchen Towel 6pk: £2.99

This Weeks

Top 2 Deals

(Meal

Solutions)

• Chef Select Meals Selected: £1.49

MitchamWednesday 24th June