cosmopolitan magazine analysis

8/20/2019 Cosmopolitan Magazine Analysis

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Cosmopolitan

magazineIMOGEN PARSLOW


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Cosmopolitan is an international fashion magazine for

women. It was rst p!"lishes in #$$% in the &nite'

States as a famil( magazine) it was soon aftertransforme' into a literar( magazine. A literar(

magazine is a magazine that *ommonl( p!"lishesshort stories. It then e+ent!all( "e*ame a women,s

magazine in the late #-%/s. Cosmopolitan magazineis also 0nown as Cosmo. It *ontains arti*les onwomen,s iss!es) Relationships) Se1) 2ealth) Careers)

Self impro+ement) Cele"rities) 3ashion an' 4ea!t(.Cosmopolitan is p!"lishe' "( 2earst Magazines.

Cosmopolitan has %5 international e'itions) it is

printe' in 67 'i8erent lang!ages an' is 'istri"!te' in

more than ## *o!ntries.

All A"o!t Cosmopolitan

Magazine


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All a"o!t 2earst Magazines

9he 2earst Corporation is an Ameri*an m!ltinational *onglomegro!p in New :or0 Cit(. 2earst was fo!n'e' "( William Ran'olp2earst. 2e is an owner of newspapers. 9he *ompan( has hol'in

ha+e e1pan'e' to in*l!'e a 'i+erse portfolio of me'ia interestsis one of the largest 'i+ersie' *omm!ni*ations *ompanies in tworl'. Its me'ia ownerships in*l!'e #7 'ail( newspapers an' 6

newspapers an' more than 6 magazines worl'wi'e. 9he( als

in*l!'es 6# tele+ision stations in*l!'ing A;E Networ0s an' ESPAs well as 4!siness P!"lishing) 2earst are in the tele+ision pro'

newspapers feat!res 'istri"!tion an' real estate +ent!res.


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2earst an' Cosmopolitan.

Cosmopolitan is the worl'/s n!m"er one women/s magazine "ran' < with % e'itio

At the heart of e+er( feat!re) "log) tweet or +i'eo is the ethos that Cosmo m!st into "e the "est the( *an "e < on their terms. Whether that/s "( empowering them t*ampaigns) gi+ing them the *on'en*e to as0 for that pa( rise) o8ering honest rea'+i*e) or helping them to h!nt 'own those heels) Cosmo engages with o!r rea'eemotional le+el than an( other "ran') pro+i'ing soli') intelligent a'+i*e she reall(

As a res!lt) Cosmopolitan is the most wi'el( rea' monthl( magazine in the &= < oin to!*h with its rea'ers now) as it was when the magazine la!n*he' in #->?@ a fapro!' of.

Cosmo/s a lifeline for am"itio!s) gogetting women) mainl( age' "etween #$ an' Cosmopolitan/s rea'er lo+es fashion an' "ea!t( an' wants to 0now the smartest wthem wor0 for her. She +al!es her relationships with her frien's an' famil() an' wthe most of her har'earne' *areer. She might not alwa(s feel #B *on'ent < aher relationships or her life < "!t that/s where Cosmo *omes in.

9he magazine has a *om"ine' print an' 'igital *ir*!lation of ?7$)55$ an' its we"*osmopolitan.*o.!0) engages more than %.7m !ni!e !sers per month) not *o!ntimillion o"sesse' 9witter an' 3a*e"oo0 followers.


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9arget a!'ien*e of *osmopolitan.

9he target a!'ien*e for *osmopolitan magazine isD

Mo'ern women.

Ages #$67 (ears ol'.

Li+ing in the *it(.

Goo' in*ome.

Lo+e fashion.


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Masthea' of CosmopolitanMagazine. 9he *osmopolitan masthea' is large an' alwa(s the rst thing that (o! s

loo0 at the front page. 9he masthea' is alwa(s pin0 whi*h sets the *olfor the magazine. 9his shows !s that pin0 is the main *olo!r that will "the magazine whi*h also shows !s who the target a!'ien*e. 4( *osmoit is a feminine *olo!r whi*h shows !s *osmos target a!'ien*e is femamagazines masthea' has "een p!t into the s0(line of the page an' it *at*hes (o!r e(e at rst. It is the main i*on on the page an' *o+ers !p

page. Cosmopolitan is a well 0nown) s!**essf!l *ompan( with the s(nlogo also "eing well 0nown. Cosmopolitan is alwa(s a well 0nown mag


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I*onograph( of Cosmo magazine.

In almost all of the e'itions of *osmopolitan magazinethe( !se a "ig image on the page an' then the(

write aro!n' that. 4( !sing a large image it isappealing to the a!'ien*e "e*a!se it is alwa(s what*at*hes (o!r e(e. 9he( +ar( the shot t(pes the(!se in these front *o+ers images. In almost all ofthese "ig images mainl( on the front *o+er the( !sea well 0nown *ele"rit(. 9his will in*rease the sales"e*a!se man( people will "e a fan of this parti*!lar*ele"rit(. In the front *o+er I anal(se' it was a

pi*t!re of moll( from the Sat!r'a(s. 9his pi*t!rema0es moll( *ome a*ross as e1tremel( femininean' girl( '!e to the wa( her ma0e !p is 'one an'the *hoi*e of her sophisti*ate') elegant 'ress. 9he!se of 'ire*t mo'e of a''ress in the image *reatesa strong *onne*tion "etween the image an' therea'er) her post!re s!ggests she is "lowing a 0issto the rea'er an' it is almost as if it is 'ire*te' an'

them in'i+i'!all(.


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Logos an' A'+ertising.

On the new !p'ate' +ersion of snap*hat the( nowha+e a page whi*h is *alle' the 'is*o+er( page/on this (o! *an rea' a +ariet( of magazines an'

news pages. Cosmopolitan is one of these. 2ere*osmopolitan ha+e !se' we" ?. for a'+ertising.

9his is *alle' s(nerg(. It has ma'e a lot more

people aware of *osmopolitan an' 'rawn a lot of

people to the magazine. It is a goo' wa( toa'+ertise the magazine an' show people what*osmopolitan is all a"o!t.


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Iss!es Raise' "( Me'iaOwnership.

9here are some iss!es raise' "( the me'ia ownerships!*h as the horizontal integration. 9his 'es*ri"es a t(peof ownership an' *ontrol. It is a strateg( !se' "( a"!siness that see0s to sell a t(pe of pro'!*t in a n!m"eof 'i8erent mar0ets. Another iss!e raise' "( me'iaownership is +erti*al integration) this means *ompaniesin a s!ppl( *hain are !nite' thro!gh a *ommon owner.

Conglomeration meaning a *om"ination of two or more*ooperations engage' in entirel( 'i8erent "!sinessestogether into one *orporate str!*t!re. 9he *osmopolitan"ran' is horizontall( integrate' with 2earst *orporation"e*a!se *osmopolitans "ran' is all o+er the worl'meaning the( are asso*iate' with 2earst *orporation)this gi+es them s!pport an' more a'+ertisement.


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9he 9e*hnolog( that has "een intro'*hange le+els of pro'!*tion an' 'is

I thin0 that in man( wa(s te*hnolog( has helpe' with the pro'!*tionan' 'istri"!tion of magazines. 9e*hnolog( has helpe' the 'istri"!tionof Cosmopolitan magazine "e*a!se "efore magazines ha' to "e'istri"!te' "( roa'. Co!riers an' 'eli+er( +ans ha' to 'ri+e from thep!"lishers an' ta0e the magazine to the shops. 9hese metho's arestill "eing !se' howe+er it is "eing !se' to a minim!m. Mostmagazines ha+e now gona onto an online +ersion) whi*h means the'istri"!tion is almost free "e*a!se the magazine *an "e p!"lishesstraight to the internet an' re'!*e the *osts of 'istri"!tion s!*h asf!el pri*es an' roa' ta1.


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2ow has te*hnolog( impa*te' themagazine.

9e*hnolog( has also intro'!*e' threats to themagazine in'!str(. E+en tho!gh the internethas helpe' to 'istri"!te magazines in the wa(of "eing more *ost e8e*ti+e) it also means thatpeople will ten' to rea' it online rather thanpa(ing to "!( a har' *op( of the magazine. Nowthat mo"ile phones are a'+an*e' eno!gh to

allow the !se of the internet) rea'er *an rea'the magazine on the mo+e. 2owe+er this posesas a threat to the magazine "e*a!se it re'!*e'the n!m"er of people pa(ing. A wa( of 1ingthis pro"lem is "( is "( o8ering onlines!"s*riptions. 9his means that rea'ers *an rea'the magazine online howe+er the( ha+e to sign

!p an' pa( monthl( or wee0l(.


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cosmopolitan magazine analysis

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