COSMOS IISales Kit

Victoria WangGlobal MKTG Dept.2011 Dec.

1. Introduction2. Positioning3. Key Features4. Specifications5. Competitor Comparison6. Summary – Selling Points7. Appendix

Agenda

Introduction

The COSMOS II Ultra Tower features a streamlined design accentuated by a pair of distinctive handles like no other. The smooth, brushed aluminum touch of the side panels unlock and swing open like the doors of a luxurious race-car.

Hidden behind the front slide cover lies a stack of hot-swappable drive bays. The black interiors provide enough space for oversized XL-ATX System Boards equipped with 4 double width graphics accelerators. A second slide cover on top hides the Advanced Control Panel to manage up to 10 fans and their respective LED lights. The combination of its elegant looks, numerous expansion options and features make the COSMOS II a “Dream Case”.

Positioning

High End

Entry Level

Mid-End

COSMOS II

HAF 932

($200 above)

Trooper

Enforcer

Silencio series

($100~$200)

($30~$99)

Elite series

Centurion series

CM 690 II series

HAF X

Positioned as the flagship case for 2012, COSMOS II was designed for PC enthusiasts in pursuit of performance, quality and style.

Ultimate Design

Race-Car inspired design, combining style and quality

* Side panels swing open like a luxury car by pressing the handles

* Aluminum handrails and stands – a “classic” COSMOS trademark.

* Brushed aluminum and steel symbolizing strength and elegance.* Aerodynamic

race car design

Ultimate Design

Easy Maintenance and Upgrades

*Removable filter panels for easy maintenance and upgrades, keeping the system internals clean and dust free.

*Easy access to the PSU filter

Removable Dust Filters Sliding Covers

*Sliding aluminum cover protects and hides the Advanced Control Panel

*Sliding aluminum front door protects optical drives

Easy Maintenance and Upgrades

*Roomy interior with numerous rubber grommets for optimum cable management, regardless of what components are used.

Improved Cable Management

Ultimate Design

RearFront

*Rear tubing holes for water cooling

Airflow Optimized

Fan Overview*COSMOS II can house and controls up to 10 fans

*Front: 200/140mm x 1

*Rear: 120/140 mm x 1

*Top: 120mm x 1 (200mm x1, 140mm x 2, 120mm x3)

*Central Cage: 120mm x 1

*Bottom HDD Fan: 120mm x 2

*Side panel: 120mm x 2

Excellent Thermal Management

Airflow Optimized

Excellent Thermal Management Suggested Airflow Setup

*Individual cooling zones for improved thermal management*Streamlined airflow, top & bottom intake, front to back, left to right

: intake

: exhaust

1

2

1

2

Extreme Performance

Great Expandability Supports Quad SLI & XFire

*Supports extra long Super High end Graphics Cards (NVIDIA GTX 590, AMD HD6990)

*10+1 expansion slots

385 mm

Extreme Performance

*Supports up to XL-ATX Mainboards *Extra large CPU heatsink cut-outs on the M/B tray*Supports tall CPU Tower Heatsinks (i.e. Hyper 612)

Great Expandability Supports XL-ATX Mainboards & Water Cooling

*Supports Water Cooling

Extreme Performance

Great Expandability HDD Support Overview

*5.25” bay: 3x

*3.5” bay: 13x

*2.5” bay: 11x(converted 3.5” HDD cages)

*Supports up to 13 HDDs

Advanced Control Panel

Fan Speed Control with LED indicators

Front

Top

Reset

HDD

GPU

LED

*Stylish Razer blade Control Panel*Large central Power button*System Fans can be arranged into 4 groups*Each group can be managed individually*Fan speed of each group is indicated with color LEDs

Low Medium High

*Rich I/O support on the top – convenient access- USB 3.0: 2x- USB 2.0: 4x- e-SATA: 1x- Audio In and Out

Specifications

Available Color Midnight Black

Materials Exterior: Aluminum, Mesh, Synthetics

Interior: Steel-Alloy, Synthetics, Rubber

Dimensions 344(W) x 704(H) x 664(D)mm / 13.5 x 27.7 x 26.1 inch

Weight 22 kg / 48.5 lb

Power Supply ATX PS2 / EPS 12V

Mainboard Support Micro-ATX, ATX, E-ATX, XL-ATX, SSI CEB, SSI EEB

Expansion Slots 10+1

5.25" Drive Bays 3

3.5” Drive Bays 13 (2 X-docking with Key lock, 5 HDDs in the Mid. cage , 6 HDDs in the Bottom cage)

2.5” Drive Bays 11 (converted from 3.5" cages)

Max CPU Heatsink Height 190mm / 7.48 inch

Max Graphics Card Length 385mm / 15.15 inch

I/O Panel USB 3.0 x 2, USB 2.0 x 4, e-SATA x 1, Audio In and Out

Advanced Control Panel

- Power

- Reset

- Fan controller (10 fans in 4 Groups)

- Fan LED Control

Cooling System

Front: 200mm LED fan x 1, 700 RPM, 19 dBA

Top: 120mm black fan x 1, 1200 RPM, 17 dBA

Rear: 140mm fan x 1, 1200 RPM, 19 dBA

Side: 120mm fan x 2 (optional)

HDD: Mid. HDD: 120 x 25mm fan x 1 (optional), Bottom HDD: 120mm fan x 2, 1200 RPM, 17 dBA

Competitor ComparisonCooler Master Thermaltake Lian Li Corsair

COSMOS II Level 10 GT PC-Z70 Obsidian 800D

Dimensions (WxHxD)344 x 704 x 664mm13.5 x 27.7 x 26.1”

282 x 590 x 584mm23 x 11.1 x 23.2”

220 x 600 x 592mm23.31 x 8.66 x 23.62”

228.6 x 609.6x 609.6mm24 x 9 x 24”

Motherboard SupportMicro-ATX, ATX, E-ATX

XL-ATX, SSI CEB, SSI EEB Micro-ATX, ATX, E-ATX Micro-ATX, ATX, E-ATX, HPTX Micro-ATX, ATX, E-ATX

Maximum VGA length 385mm / 15.15 inch 360mm / 14.17 inch 305mm / 12 inch 　

5.25” Drive Bays 3 4 3 5

3.5” Drive Bays 13 6 9 6

2.5” Drive Bays 11 5 2 -

Expansion Slots 10+1 8 11 7

Front USB Ports 6 4 1 4

Front USB 3.0 ports 2 2 2 -

Side Panel opening mechanism latch screws screws screws

Maximum Fan Qty 10 5 6 7

Key lock for Hot-Swap Bays 2 1 - -

Side Panel VGA Fans 2x 120mm 1x 200mm - -

Advanced System Control Panel 10 channels, 4 groups, LED control - - -

Airflow optimized case front Yes, honeycomb mesh - - -

Tool-Free dust filters Top, Front PSU - - -

Carry Handles Yes, 2 - - -

Slide Covers to protect IO/Drives Yes - - -

Dual Water Radiator Support Yes - - Yes

Summary – Selling Points

Ultimate Design*Innovative, Style, Quality- Brushed Aluminum and Steel - Race-car inspired design- Innovative side panels*User-Friendly:- Easy maintenance- Easy upgrades- Removable dust filters - Improved Cable Management

Airflow Optimized*Improved Thermal Management:- Open Case front for improved airflow- Separate Cooling Chambers- Large honeycomb mesh panels- Vent on side panels to cool VGAs*Supports up to 10 fans:- Comes with front, top, rear, HDD fans

Advanced Control Panel*Fan Speed Control with LED indicators:- Innovative 4 Channel Fan Controller- LED Fan Speed Indicators*Rich I/O: - USB 3.0 x 2- USB 2.0 x 4- e-SATA x 1- Audio In and Out

Extreme Performance*Great Expandability:- Supports Quad SLI and Xfire- Supports 4 Dual Width VGAs- Supports 2 Triple Width VGAs- Supports XL-ATX Mainboards - Supports Two Water Cooling Radiators - Supports up to 13 HDDs

Appendix

Logistic Information

Part Number: RC-1200-KKN1

EAN Code: 4719512035184

UPC Code: 884102014857

Carton Size (L x W x H): 730 x 385 x 758mm / 28.7 x 15.1 x 29.8 inch

Pallet Size (L x W x H): 1140 x 1140 x 120mm / 44.8 x 44.8 x 4.7 inch

Container w/ pallet Cnt/pallet w/o pallet

20’ 90 9 126

40’ 180 9 270

40’ HQ 240 12 318

Package Design

AD Designs

AD 1 AD 2

Microsite Preview

*2012/01/03 goes alive: http://www.coolermaster.com/microsite/cosmos_ii

Testimonials

“…I'm blown away by it…I give it a 5 star quality built and 5 star on the killer looks!” Paul Tan, Philippines - member of the Million Dollar PC

“…without a doubt the best case I have ever seen bar none.” Coolmeister, UK - international renowned modder

“This case absolutely kills all competition.”Wolverine, Sweden – World Renowned Case Engraver

Testimonials

“Bulid without compromise”Kier, The Netherlands – Runner-up of Cooler Master’s 2011 Case Mod Contest

“The case looks poised to take flight any second.”Boddaker, USA – Creator of the coveted Tron Case Mod

“…takes full advantages of four years’ worth of improvements in chassis tech.”Selected as the case for Maximum PC’s Dream Machine 2011

The End