COSMOTE: driving full speed on the 4G highway

Marius Maritescu, Switching and Services Director Mobile: Next Conference| 10.05.2013

4G potential for consumers and telecom operators

Everybody wants to maximize its piece of the pie... according to industry organization GSMA, there are ~4.3B wireless users in the

world, of which 80 percent are voice-only users

For users Exponential multiplication of

types of content and sources of infotainment.

For telecom operators Much broader band available for

data traffic and greater opportunities to provide content for the users;

Much faster Internet access;

The 4G era and its potential: already reality

At MWC, Deutsche Telekom stand visitors could pay for drinks from a vending machine: all it takes is a tap of the touchscreen.

With such applications, customers can use their smartphones to pay for almost anything.

2012 2013 2014 2015 2016 20170

2,000,000,000

4,000,000,000

6,000,000,000

8,000,000,000

10,000,000,000

12,000,000,000

Te

rab

yte

s /

Mo

nth

7.4 EBper mo

0.9 EBper mo

Global Mobile Data Traffic Growth

11.2 EBper mo

4.7 EBper mo

2.8 EBper mo

1.6 EBper mo

*Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2012–2017

66% CAGR 2012–2017*

Global mobile data traffic will increase 13X from 2012 to 2017*

Global Mobile Data Traffic Growth

Today 4G connections represent only 0.9% of mobile connections, while they already account for 14% of mobile data traffic. In 2017, 4G will represent 10% of connections, but 45% of total traffic

Smartphones Lead Traffic GrowthBy 2017, there will be 8.6 billion handheld or personal mobile-ready devices and 1.7 billion machine-to-machine connections

COSMOTE’s dual carrier network best broadband network nationally, at this moment, offering the highest 3G speeds, 43.2 Mbps, with the best coverage available in 162 cities and over 1000 localities across Romania, covering over 49.5% of the population.Overall, 3G services cover more than 73% of the Romanian population.

Constantly developing the network, enhancing and safeguarding the user experience.

COSMOTE: evolution towards mature 4G services in 2014

4G at COSMOTE today

4G services in Bucharest, Otopeni, Ploiesti, Cluj, Iasi and in the touristic areas of Sinaia, Busteni, Predeal.

Download speeds of up to 75 Mbps and upload speeds of up to 37.5 Mbps.

In 2014, COSMOTE will focus on the development of LTE services in more than 160 top cities/localities of Romania.

Our supreme goal

To place the enabling role of our products and services in the centre of a highly connected life.

Thank you!