cost and aid strategies at your law school

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Cost and Aid Strategies for Law Schools May 30th, 2013 2:00 EDT The webinar will begin shortly….

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Presenting insights into two key components of student choice, this webinar is a component of Hanover Research's 2013 Achieve Growth series for higher education executives. Part of a series of webinars dedicated to growing and sustaining enrollment, this webinar will present methodologies you can use to determine an optimal cost and aid strategy for your law school. What you'll learn during this segment: • How to determine student responsiveness to tuition cost, net cost, and aid at your law school compared to your competitors • Understanding of tools such as tuition cost sensitivity, net cost sensitivity, and tuition discounting benchmarking • Impacts of selected strategies on specific student populations • Lessons learned from the use of cost and aid strategies from a Hanover Research partner E-mail [email protected] or visit www.hanoverresearch.com for more information.

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Page 1: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

May 30th, 2013 2:00 EDT

The webinar will begin shortly….

Page 2: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

May 30th, 2013 2:00 EDT

Page 3: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

Questions: Please use the Q&A pod located at the bottom of your screen Audio: Participants can choose to use the microphone and speaker capabilities through their computer or phone. Please call into the telephone conference line if you’d like to use the audio through your phone. +(877) 273-4202; Access Code: 4705008 Audio problems: Please email [email protected] or call (434) 220-1687.

Recording: All webinar registrants will be emailed a link to access the recorded webinar and additional materials.

Introduction

Page 4: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

Market and institutional research firm headquartered in Washington, DC We provide solutions for law schools deans and their leadership teams in

the areas of resource management, student and alumni performance, academic program management, and recruiting and marketing

For example: Identifying new non-J.D. sources of revenue for international, continuing education,

and non-lawyer markets Reconstructing the USNWR law school rankings to understand institutional

position, strengths and opportunities for improvement Helping to assess alumni engagement and attitudes towards their education

Today’s topic is of particular importance to us as we have seen an increased need for help identifying an effective cost and aid strategy

Background on Hanover Research

Page 5: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

During today’s webinar, we will cover the following topics: The implications of high student indebtedness Common aid strategies used in law schools Presenter: Austen Parrish, Southwestern Law School Q&A

Outline

Page 6: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

Student indebtedness- The stakes are high Tuition elasticity Definition of tuition discounting Cost and aid strategies used in law schools Advantages and consequences of tuition discounting Tools to use to develop a tuition discounting strategy

Introduction to Tuition Discounting and Other Aid Trends

Page 7: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

The Stakes are High

The LSAC reports that “As of 05/17/13, there are 374,002 Fall 2013 applications submitted by 55,764 applicants. Applicants are down 13.4% and applications are down 18.8% from 2012.” (Source: LSAC)

Page 8: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

The Stakes are High

(Source: LSAC)

Page 9: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

Recently released report by the Illinois State Bar Association Small law firms face challenges hiring and retaining competent attorneys Fewer lawyers are able to work in public interest positions New attorneys have too much debt to provide affordable legal services to

poor and middle class families and individuals As fewer attorneys find sustainable jobs in the private sector, more

attorneys enter solo practice Attorneys report that debt burdened lawyers are less likely to engage in pro

bono work Debt drive young attorneys away from rural areas Heavy debt burdens decrease the diversity of the legal profession Threats to professionalism

New Realities

Page 10: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

Tuition Elasticity Formula

Higher education tuition is relatively inelastic Importance for higher education institutions to measure tuition

elasticity correctly

Tuition Elasticity

Page 11: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

The Chronicle of Higher Education defines tuition discounting as: “The difference between what students are actually paying to attend an

institution and its sticker price.”

Definition of Tuition Discounting

Page 12: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

Merit scholarships Schools offer awards of varying amounts to students based on a variety of

qualifications, including LSAT scores, undergraduate GPA, and undergraduate institution

Often not guaranteed past the first year and are often based on students GPA meeting or exceeding the curve

Ability for students to negotiate scholarship awards A growing practice UCLA School of Law, GW Law School

Awarding every student a scholarship University of Illinois College of Law

Significantly reducing tuition for a subset of qualified students Seton Hall University School of Law

Common Aid Strategies in Practice in Law Schools

Page 13: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

Allows law schools to address student need Increases student diversity Increases enrollment

Advantages of Tuition Discounting

Page 14: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

Reduces student accessibility and affordability Shifts funds from other instructional and student services Increases financial risk exposure for smaller institutions

Consequences of Tuition Discounting

Page 15: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

Some institutions are choosing to lower both the discount rate they provide to students and the “sticker price” for full tuition and fees

Though the overall revenues should remain the same, the primary issue of concern in this scenario is whether an institution which lowers its tuition will be perceived as less prestigious or of lower quality by prospective students

Comparing Tuition Cutting to Tuition Discounting

Page 16: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

Determining when to lower the sticker price The institution needs to be significantly under enrollment goals Will work best when most students are receiving institutional grant aid

at or in excess of the amount of the planned tuition discount When reducing aid for a specific sub-population, the subpopulation

should be a large group though your institution currently enrolls only a small “share” of that population

Determine price elasticity

Tools to Use to Develop a Tuition Discounting Strategy

Page 17: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

Austen Parrish, Interim Dean and CEO, Southwestern Law School

Presenter

Page 18: Cost and aid strategies at Your Law School

Cost and Aid Strategies for Law Schools

Q&A

Page 19: Cost and aid strategies at Your Law School

Testing Adobe Connect with Hanover Staff Thank You

Thank you for participating in this Hanover Research webinar. A link to the recording of this webinar will be emailed to you.