cost-cutting (free) recruitment practices!

cost cutting RECRUITMENT PRACTICES

Mark Tortorici Sourcing & Training Manager [email protected]

Mark Tortorici is the Training and Sourcing Manager at netPolarity, a Silicon Valley-based contingent workforce solutions provider serving Fortune 500 companies nationwide. Since 1997, Mark has trained thousands of technical staffing professionals including hundreds at Google, where he taught sourcers and recruiters onsite throughout the company’s global staffing organization. Mark is also the head instructor for netPolarity’s newly-launched MARS (Master Accreditation in Recruiting and Sourcing) program, which has gained early traction, with iconic companies such as Apple and Facebook among the program’s first clients. ��

about Mark Tortorici

what is the problem?!


We’ve all been there before. !


We’ve all been there before. Maybe not at this very moment, but at some point in your lives, you were given the miraculous task of generating candidates with little or no hiring budget. !


Before you realize it, the game is already in motion, the players are already spoken for, the hiring managers are demanding results, and you have acquired a serious headache from banging your head on the keyboard. !

what is the solution?!Cost cutting methods

for everyone!


for everyone!

Utilize the power of Google’s search tools, but also recognize the other search engines that are available to you. They are free!!1


for everyone!

Utilize the power of Google’s search tools, but also recognize the other search engines that are available to you. They are free!!1 Source for candidates using tools like Linkedin, Twitter, and other social networks. You can get the most out of these without needing to pay for an upgraded account. !2


for everyone!

Utilize the power of Google’s search tools, but also recognize the other search engines that are available to you. They are free!!1 Source for candidates using tools like Linkedin, Twitter, and other social networks. You can get the most out of these without needing to pay for an upgraded account. !2

3 Save time & money with your recruitment message and brand. The best things in life are free…so they say! !

There is always talk about the “free internet” and information that is available for all to see. So where is this information? !

where is everyone?!

do we do this?!how

do we do this?!how

How do we search for candidates without paying for a job board? !

do we do this?!how

How do we search for candidates without paying for a job board? !How do we reach candidates without paying for Linkedin Recruiter? !!

do we do this?!how

How do we search for candidates without paying for a job board? !How do we reach candidates without paying for Linkedin Recruiter? !How do we collect information without paying for Broadlook Diver? !

do we do this?!how

How do we search for candidates without paying for a job board? !How do we reach candidates without paying for Linkedin Recruiter? !How do we collect information without paying for Broadlook Diver? How do you get your recruitment message out to the world without using an expensive job posting tool?!

which !are the most widely used?! No Cost Sourcing!

which !are the most widely used?! No Cost Social Search!

which !are the most widely used?! No Cost People Search!

how do we do this?!

Let’s focus on these search engines and websites. !1

No Cost Sourcing!

how do we do this?!

Let’s focus on these search engines and websites. !!!Search Engines:!!•  Google Boolean searches!

1

No Cost Sourcing!

how do we do this?!


•  Exalead Boolean searches!

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No Cost Sourcing!

how do we do this?!



•  Google searches using Google Chrome / Firefox + extensions!

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No Cost Sourcing!

how do we do this?!



•  Google searches using Google Chrome / Firefox + extensions!

•  Blekko (a very cool and different custom search engine)!

1

No Cost Sourcing!

how do we do this?!

Learn Boolean string syntax for the search engines you use! There are differences!!1

(inurl:resume OR inurl:cv OR inurl:vitae OR intitle:resume OR intitle:cv OR intitle:vitae) ("software engineer" OR programmer OR developer OR "c++ engineer") c++ (stl OR boost OR qt OR "standard template" OR "c++ library") -intitle:jobs -intitle:job -intitle:sample -intitle:samples!

No Cost Sourcing!

how do we do this?!

Learn Boolean string syntax for the search engines you use! There are differences!!1

(intitle:resume OR intitle:cv OR intitle:vitae) ("software engineer" OR programmer OR developer OR "c++ engineer") c++ (stl OR boost OR qt OR "standard template" OR "c++ library") -intitle:jobs -intitle:job -intitle:sample -intitle:samples!

No Cost Sourcing!

how do we do this?!

Link Search NOT in Google: Believe it or not, there are some searches that Google can’t do as well as others (gasp!). !!!A Link Search allows you to find pages that are linking to another page. Google can do this just fine, but when you add another word to the search, it does not work correctly. So instead, we’ll use the search engine Exalead (www.exalead.com/search)!!!The best profiles to look for are ones that link to a specific university, or engineering organization, or even other companies! The best thing about a search like this, is your “resume” keywords can be very simple. !

1 No Cost Sourcing!

how do we do this?!

Example Search in Exalead (www.exalead.com/search) for ASME (American Society of Mechanical Engineers) profiles: !1

(resume OR cv OR vitae) link:asme.org !

No Cost Sourcing!

how do we do this?!

Use Google Chrome or Mozilla Firefox and use their extensions!!!!!!!!By downloading browser extensions for Google Chrome, your search results are numbered, and more importantly, they can be automatically removed if you don’t want to see them!!!Where are result numbers 2, 6, 7, and 8? !

1 (inurl:resume OR inurl:cv OR inurl:vitae OR intitle:resume OR intitle:cv OR intitle:vitae) ("network engineer" OR "network architect" OR "network consultant") ios -intitle:jobs -intitle:job -intitle:sample -intitle:samples!

No Cost Sourcing!

how do we do this?!

Google Chrome extensions can blacklist domains that you don’t want to see. !!!!!!!!!!!!!!!!!!By automatically removing domains from Google’s search results, you increase your Sourcing Machine’s effectiveness. !

1 No Cost Sourcing!

how do we do this?!

You can also use an add-on in both Firefox & Google Chrome called Greasemonkey. You can then download a userscript called Google Domain Blocker, which lets you block any domains of your choice. !!!

1 No Cost Sourcing!

•  In Google Chrome, you want to download the extension called Tampermonkey !

•  In Firefox, you want to download the add-on called Greasemonkey !

•  Once you have loaded them, then go to userscripts.org!

•  Search for “google domain blocker” and add to your browser!

how do we do this?!

Even a generic search string that brings up results with tons of sample resume sites can be turned into something great:!!!!!!!!!!

1 No Cost Sourcing!

(inurl:resume OR intitle:resume) “product marketing" “marketing manager” -intitle:jobs -intitle:job!

Domains can be selected, blocked and added to a list that you can export to other computers or browsers.!

how do we do this?!

Another powerful custom search engine is Blekko. This up & coming search engine is built on the concept of slashtags – http://blekko.com!!!!!!

1 No Cost Sourcing!

how do we do this?!


1 A slashtag is an easy-to-create custom search engine. It is a tool used to filter search results and helps you to search only high quality sites, without spam or content farms. !

No Cost Sourcing!

how do we do this?!


Slashtags contain a list of websites and when you search with a slashtag, you only search those sites. Some slashtags perform functions such as ordering the results by date.!


No Cost Sourcing!

how do we do this?!



These slashtags are created by the engineers at Blekko or by the users of Blekko. Important examples:!


No Cost Sourcing!

how do we do this?!



These slashtags are created by the engineers at Blekko or by the users of Blekko. Important examples:!

/long-phung/diversity-sites – focuses on engineering diversity websites!

/programming – used to focus on software programming!

/people – used to focus on finding people!

/nanotechnology – focuses on people with nanotechnology or MEMS!


No Cost Sourcing!

how do we do this?!

If you don’t want to create your own slashtag search, then you can use existing ones and combine them with other search terms. !!!!!!

1 Blekko can’t do complex Boolean queries like Google, but you can generate some good targeted searches. You can also combine slashtags. !

No Cost Sourcing!

how do we do this?!

If you don’t want to create your own slashtag search, then you can use existing ones and combine them with other search terms. !!!!!!

/long-phung/diversity-sites /people!

!

/cad /people!

!

/programming /people python!

!

/areallycoolguy/socialsearchfriendsoffriends /people "computer science"!

!

/nanotechnology /people!

1 Blekko can’t do complex Boolean queries like Google, but you can generate some good targeted searches. You can also combine slashtags. !

No Cost Sourcing!

how do we do this?!

This example search will get people who are interested in python software programming. Many come from open-source websites with even more candidates. !1

/programming /people python!

Results are focused and without spam websites or advertising.!

No Cost Sourcing!

how do we do this?! No Cost Sourcing!

Total cost to the sourcer/recruiter = !

how do we do this?! No Cost Sourcing!

Total cost to the sourcer/recruiter = $0!

You need to be able to utilize your social networks.!

who is this?! No Cost Social Search!

2

You need to be able to utilize your social networks.!!But you don’t have to pay for a Linkedin Recruiter account to access candidates outside of your network. !!


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You need to be able to utilize your social networks.!!But you don’t have to pay for a Linkedin Recruiter account to access candidates outside of your network. !!You can use Google to search for the profiles you want to see.!


2

If you need a certified IT Project Manager in the San Francisco Bay Area, then search Linkedin from Google:!2


Base String for Linkedin:!

site:linkedin.com (inurl:pub OR inurl:in) -intitle:profiles -inurl:dir -intitle:jobs -intitle:job !




site:linkedin.com (inurl:pub OR inurl:in) -intitle:profiles -inurl:dir -intitle:jobs -intitle:job !Add the Project Manager keywords:!site:linkedin.com (inurl:pub OR inurl:in) "project manager" (pmp OR pmi) -intitle:profiles -inurl:dir -intitle:jobs -intitle:job !




site:linkedin.com (inurl:pub OR inurl:in) -intitle:profiles -inurl:dir -intitle:jobs -intitle:job !Add the Project Manager keywords:!site:linkedin.com (inurl:pub OR inurl:in) "project manager" (pmp OR pmi) -intitle:profiles -inurl:dir -intitle:jobs -intitle:job !Add the Information Technology keywords:!site:linkedin.com (inurl:pub OR inurl:in) "project manager" (pmp OR pmi) "information technology" (itil OR itsm) -intitle:profiles -inurl:dir -intitle:jobs -intitle:job!!




site:linkedin.com (inurl:pub OR inurl:in) -intitle:profiles -inurl:dir -intitle:jobs -intitle:job !Add the Project Manager keywords:!site:linkedin.com (inurl:pub OR inurl:in) "project manager" (pmp OR pmi) -intitle:profiles -inurl:dir -intitle:jobs -intitle:job !Add the Information Technology keywords:!site:linkedin.com (inurl:pub OR inurl:in) "project manager" (pmp OR pmi) "information technology" (itil OR itsm) -intitle:profiles -inurl:dir -intitle:jobs -intitle:job!!Add the Geographic Location (if you don’t know, look on Linkedin):!site:linkedin.com (inurl:pub OR inurl:in) "project manager" (pmp OR pmi) "information technology" (itil OR itsm) "san francisco bay area" -intitle:profiles -inurl:dir -intitle:jobs -intitle:job!

Now you have access to IT Project Manager candidates that are not within your network. !2


Sourcing Steps for candidate’s contact information (Social Profiles):!2 now that I’ve found them, what’s next?! No Cost Social Search!

Sourcing Steps for candidate’s contact information (Social Profiles):!!

•  Start by searching the name within Linkedin (they could be closer than you think)!!

2 now that I’ve found them, what’s next?! No Cost Social Search!


•  Start by searching the name within Linkedin (they could be closer than you think)!!!•  Look at the profile for personal websites, blog URLs, groups they belong to and email/phone info!



•  Start by searching the name within Linkedin (they could be closer than you think)!!!•  Look at the profile for personal websites, blog URLs, groups they belong to and email/phone info!!!•  Also search for the Linkedin profile from www.google.com (Why?)!!



•  Start by searching the name within Linkedin (they could be closer than you think)!!!•  Look at the profile for personal websites, blog URLs, groups they belong to and email/phone info!!!•  Also search for the Linkedin profile from www.google.com (Why?)!

•  Rinse, lather and repeat for Google+, Plaxo, Xing, Orkut, & Facebook!



•  Use any of the People Search aggregators (Webmii, Pipl, Zabasearch, etc.) to find the person !

!

2 now that I’ve found them, what’s next?!

Search

No Cost Social Search!



•  Make sure to enter the full name and the state if needed (skip cities)!





•  Also use Twitter Search or Followerwonk to look for profiles that the candidate might have – some people have more than one!!





•  Also use Twitter Search or Followerwonk to look for profiles that the candidate might have – some people have more than one!!

•  Remember that some Twitter profile bios have more information than others, like links to personal blogs or websites!


Once you have all of this data, you probably want to collect it! !!2

now that I’ve found them, what’s next?! No Cost Social Search!

Once you have all of this data, you probably want to collect it! !!

•  You can pay for an expensive data-scraper, or you can use a couple of browser add-ons!

!




•  Outwit Hub enables you to collect information from sites you visit with the ability to save names, emails, titles, phone numbers, and anything else you want !

!





•  Autopager lets you automate repetitious tasks in your browser that you perform all the time!

!





•  Autopager lets you automate repetitious tasks in your browser that you perform all the time!

•  Together these tools can take the place of a high-end data scraper!!

!



No Cost Social Search!now that I’ve found them, what’s next?!


You need to get your job out to as many people as possible. How do you do this? !

Example exercise of a social job posting!


By laying the foundation for your social network messaging, you can create a web of active and passive candidates that were previously unavailable to you. !


By sending out messages regarding difficult jobs that you sourcing or recruiting for, you can enlist the help of your various networks.!1 The status messages that you send out will direct your audience to a particular webpage or a specific job on your careers portal.!2

3 There are tools that enable one message to be sent to many networks, which is a huge time-saver.



what do you need?!

Social networks like Linkedin, Twitter, Facebook, Google Talk, Yahoo IM, Google+, Plaxo, etc. (setting these up once is worth it)!1 The public link to the specific job on your company’s careers page. We want to direct people here so that they apply through the job portal.!2

3 A URL shortener like bit.ly or tinyurl.com – we want to post the link to your job, but use as few characters as possible.

4 An automatic tool that links whichever social networks that you want to use for your mass postings – Yoono (a Firefox add on) or Friendfeed.


what do you need?!

You need to be able to convey your message in 140 characters. This is actually easy to do. The best people in staffing do this all day long!!1 The posting should have #hashtags related to the company or position. What are these #hashtags that we speak of? They are ways for users to find other similar posts by subject.!2

3 Here is an example post: Looking for hotshot storage architects! http://bit.ly/qBw5Kd Solutions specializing in archiving, index & search. #jobs #netpolarity !


how do we do this?!Example exercise of a social job posting!

Start by utilizing the social networks that you do have and signing up for useful ones that you do not have. !!Facebook – Large user base, very good for status postings!Twitter – Quick message postings that are broadcast in 140 characters!!Linkedin – Still the best business oriented social network!

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Google+ – A new social network but is fast growing!!GoogleTalk, AIM, Y! Messenger – Chat programs that can be used to convey and broadcast your messages to the world.!


Your social network are only as strong as your connections that you have. Make sure you connect with as many of the right people as possible. When talking to candidates or hiring managers, make sure you connect with them through Linkedin. !!The more people you connect with, the greater your network becomes. Even a small number of connections can lead you to many others. !!Make sure you at least sign up with the networks listed on the previous page. Connect with your friends, co-workers, candidates and hiring managers. !!Social networks like Myspace or Youtube are not recommended to sign up with, at least at this point (though corporations looking to hire Gen-Y candidates will often create video postings and broadcast them on YouTube). !

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Get the public job posting URL from your company’s career page.!!This is the link that you need to copy. We will !then create a shorter version of the URL !!

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Use a URL shortener like bit.ly to save space and track how many people click on your links. !4


Now you have a shortened version of the URL that leads to your job on the company’s website. Copy this shorter URL for your social network posts.!4


In case you are using Internet Explorer as a web browser and still living in the stone age, here is the latest news: !!THERE ARE MUCH MORE POWERFUL BROWSERS LIKE FIREFOX AND GOOGLE CHROME THAT YOU SHOULD BE USING. !!•  Download either one and start to use it !•  It will increase your productivity!

•  You can customize your web experience!

•  You can use add-ons for powerful search tools !!One of the add-ons that we will talk about is called Yoono. This add-on will allow us to send postings to some, or all of our social networks. !

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Once you have your FIREFOX or GOOGLE CHROME browser installed, then search for either “firefox add-ons” OR “google chrome add-ons” in the Google search engine. !!You should then be in the Add-ons or Extensions part of the website. You can search for any description of an Add-on that you would like to see. !!For our example, we are going to search for an extension called Yoono.!!The following screen shots show you how you would create a posting for publication to the social networks of your choice….!

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To the right is a screen-shot of the Yoono add-on. !!You can your login info for Facebook, Linkedin, Myspace, Twitter, FriendFeed, GoogleTalk, AIM, Yahoo! IM, etc.!!Once you add your login information, you can save it so you do not have to login again. !!


Once you enter your login information, you can view the updates in one column or in separate columns for each network. !Your continuous updates for your social networks are displayed here. !


Click the drop-down menu so that you can start setting up your post to be broadcast throughout your various networks. !!This is where you will type up your message.!!As with most status messages, Twitter messages (tweets), and IM status messages, they will be limited to a certain number of characters (140 is a good number to use and is generally accepted).!!Compose your status message update. We just need to be brief. In other words, put in enough information that will:!!•  Link to the job on your company’s website!

•  Grab the candidate’s attention !

•  Allow them to search for similar postings !


•  Link to the job on your company’s website (use the bit.ly shorted URL that you copied)!

•  Grab the candidate’s attention (don’t put something boring, we want our message to be different from the others out there)!

•  Allow them to search for similar postings (use searchable keywords called #hashtags – these keywords can mean anything, but if you use ones that are company or job related, then you allow the candidates to search for more)As you type your message, this number lets you know how many characters you have left. Click update when you’re finished. You can update one network or all of them. !

Looking for hotshot storage architects! http://bit.ly/qBw5Kd Solutions specializing in archiving, index & search. #jobs #netpolarity !

Example post: !


Check your individual networks to see if the posting is working. !!!Remember that the more people you connect with, the more powerful your network becomes.!!!Your goal should be to increase the audience that views your posts. !!The more people that see it, the greater the chances of generating candidate interest. !

in SUMMARY cost cutting RECRUITMENT PRACTICES

•  There are so many candidates out there that are just waiting to be networked with. !

•  If you can utilize these searches and get a return on investment for your efforts, then you are already many steps ahead of the competition. !

•  If you are just using job boards and Linkedin only to find candidates then you will hit a wall much quicker in your search. !

in SUMMARY

•  By increasing the number of people that you connect with in your social networks, you create a larger audience to broadcast to.!!•  Browsers like Firefox and Google Chrome have many search tools and customizations that can help you – use them!!!

•  You don’t need paragraphs of information for your job posting. You just need enough to capture the audience so they click through to your posting. !

•  You only need to set up your posting tools once. After that, it’s as easy as updating your IM status. !

in SUMMARY

words of WISDOM

“I'm trying to free your mind, Neo. But I can only show you the door. You're the one that has to walk through it.” - Morpheus!!Don’t be afraid to use other tools and methods that are available to you. It is easy to dismiss new methods and hold on to the “tried and true” ones. But if you keep doing the same thing, then the future will pass you by…!

Free Your Mind…

important Future Events

April 7: Advanced Sourcing with Mark Tortorici

Full-day session at netPolarity HQ in Campbell, CA

8-hours of intense sourcing techniques that will put you above the competition. This one covers everything!

Contact: Lisa Amorao at [email protected] for details.

There’s more where this came from!

April 10 webinar: Secrets of Social Media Sourcing

75 minute webinar by Mark Tortorici

In depth explanations of the material you just saw. Sourcing tricks that will increase your ROI exponentially.

Contact: Lisa Amorao at [email protected] for details.

important Future Events

There’s more where this came from!

ask Mark!

Ask your most profound questions and Mark will answer ��in a post on Staffing alchemy: http://blog.netpolarity.com

ask Mark!

Ask your most profound questions and Mark will answer in a post on Staffing alchemy: http://blog.netpolarity.com

•  Facebook: https://www.facebook.com/MARSbynetPolarity

•  Tweet us: @netPolarity

•  MARS website: http://mars.netpolarity.com/ask-mark

Mark Tortorici | Manager, Sourcing & Training | netPolarity | 408.971.3736 | [email protected]!

www.netPolarity.com

cost cutting RECRUITMENT PRACTICES

Special thanks to ERE for organizing this webinar