costa rica invest - finca di pacifico dos

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Costa Rica InvestCosta Rica Invest

Online Ad Portal Campaign

Table of ContentsTable of Contents

• Campaign Focus• Planning Considerations• Campaign Vehicles• Chosen Paid Media• Free Trial Websites• Project Summary

Campaign FocusCampaign Focus

• The focus of this campaign is to generate leads via the internet through various online property advertising portals.

• This campaign was developed after careful consideration of the product, your client demographic, as well as your short term goals.

Campaign Considerations:Current Buyers Market

Campaign Considerations:Current Buyers Market

• Considering the current buyers market in the UK and Ireland, it is necessary to expand your hunt for qualified buyers internationally.

• This campaign therefore focuses mainly on websites that appeal not only to European buyers, but also to buyers in North America and other countries worldwide.

Campaign Considerations:Short Term Results

Campaign Considerations:Short Term Results

• This campaign establishes a foundation of presence to maintain an ongoing lead source, but the greatest portion of the budget is dedicated to special promotional advertising within the first 3 months.

• This means you will quickly see the results of these efforts.

Campaign Considerations:Limited Budget RestrictionsCampaign Considerations:

Limited Budget Restrictions• The campaign budget is the result of carefully

negotiated media contracts. Quantity and duration discounts were used where appropriate. Promotional packages were bundled when possible.

• This campaign also takes advantage of a large list of websites on which free trials were established, further increasing online presence and click-thrus for your website, enhancing your search engine optimization.

Campaign Considerations:Increase Product AwarenessCampaign Considerations:

Increase Product Awareness• Due to the relatively unknown nature of your

product to your main client demographic, special promotional vehicles were chosen to approach buyers who seek real estate investment, but are not yet familiar with your product type.

• We approach buyers that would not actively seek out your product, educating them on the special value that your product holds – effectively tapping into a previously unreachable market.

The Costa Rica Invest Campaign:Chosen Vehicles

The Costa Rica Invest Campaign:Chosen Vehicles

• Your product will be promoted on numerous established and popular online property ad portals.

• The property will appear in buyer-generated property search results alongside other property listings of like nature.

• In addition, featured property ads (similar to small banners) will be used to bring attention to and separate your product from the competition.

• Focused email broadcasts will be used to registered investors to promote the product.

• Online advertorials will be placed to bring further attention to your product in an educational and friendly manner.

• Directory listings with a link to your website will also be used.

The Costa Rica Invest Campaign:Chosen Media – CaribPro.com




Key Facts: • Completely dedicated to Caribbean market• 400000 subscribers to its online magazine• Established in 1996, largest database of

Caribbean properties on the net• Backed by EscapeArtist.net with over 4 million

visitors monthly.



Chosen Campaign:• Standard property listing - Duration: 1 year

– A full-detail website of your property with up to 20 large pictures and full description.

– A statistics counter that shows how many times your property has been seen every month.

• Featured property listing - Duration: 3 months– An 180x150 pixel image with headline and brief 1 line

description of the property placed at the top of the search results page for Costa Rica.



STANDARD PROPERTY LISTING: Search Results Page



STANDARD PROPERTY LISTING: Full Property Description Page



FEATURED PROPERTY SLOT

The Costa Rica Invest Campaign:Chosen Media – EscapeArtist.comThe Costa Rica Invest Campaign:

Chosen Media – EscapeArtist.com


Chosen Media – EscapeArtist.comKey Facts: • Ranks #1 on Google for real estate in more nations

than any other website, as well as #1 in every other search engine (Yahoo, MSN, AOL, etc.)

• Approximately 1.5 million unique website visitors per month, placing Escape Artist in the top 1% of the all the websites in the world

• Four well known eMagazines that go out to those seeking to relocate and buy real estate abroad with over 380,000 subscribers every month plus over 100 new subscribers daily




– A full-detail website of your property with up to 20 large pictures and full description.

– A statistics counter that shows how many times your property has been seen every month.

• Featured property listing - Duration: 3 months– An 180x150 pixel image with headline and brief 1 line

description of the property placed at the top of the search results page for Costa Rica.



FEATURED PROPERTY SLOT

The Costa Rica Invest Campaign:Chosen Media – LandBlueBook.com




Key Facts: • Launched in 2001, specializing in the

advertising of land for sale worldwide

• Free search function and online community for member investors

• High visitor loyalty for popular land investment blog



Chosen Campaign:• Standard property listing - Duration: 3 months

– A standard property ad with up to 6 images– Renewable every 3 months



STANDARD PROPERTY LISTING: Property Description Page

The Costa Rica Invest Campaign:Chosen Media – Nubricks.com




Key Facts: • Overseas property blog for international property

developments and all overseas property news alerts and real estate podcasts

• Launched in 2005, Nubricks publishes daily entries on property developments distributed via RSS

• Excellent compliment to website SEO

• Bi-weekly newsletter for property investment with over 10000 subscribers



Chosen Campaign:• Blog Article - Duration: unlimited

– A professionally written property blog with up to 3 images, shown on the front page and categorized in the country and property type archives

• Newsletter Broadcast– Blog newsletter feature to 12000

subscribers



NEWSLETTER ADVERTORIAL



BLOG ARTICLE

The Costa Rica Invest Campaign:Chosen Media – PropertiesinCostaRica.com



The Costa Rica Invest Campaign:Chosen Media – PropertiesinCostaRica.comKey Facts: • Leading prospect generation website specializing in Costa

Rican properties.

• Powerful SEO website produces a large quantity of qualified buyers.

• All leads are analyzed for quality to avoid wasted time.

• Top search result in all major search engines for properties in Costa Rica including Google, Yahoo, MSN, etc.

• Periodic newsletter with large subscriber base.



Chosen Campaign:• Pay per lead inquiry bundle (10 leads)• A full-detail website of your property with up

to 20 large pictures and full description.

The Costa Rica Invest Campaign:Chosen Media – TheMoveChannel.com




Key Facts: • The leading international property portal for

investment real estate, founded in 1999• Over 2 million page views each month with more

than 250000 unique visitors monthly• Over 180000 newsletter subscribers, more than

125000 registered users, and over 100 new registered users joining every day

• Over 100000 property enquiries in 2007 with over 200000 projected in 2008



Chosen Campaign:• Pay per lead inquiry bundle (25 leads)

• 1 Featured property of the week advert

• 1 Hot property of the week advert

• 1 Featured results of the month advert

• 1 Advertorial

• 1 Website directory listing



FEATURED RESULTS OF THE MONTH:Properties listed within each domain are listed according to price range. High Placement results boxes allows your property to be listed in the first 10 placements, regardless of the price of the property. Placement within these 10 placements will rotate with each page refresh.



HOT PROPERTY OF THE WEEKThe Hot Property Selection allows your development to be displayed on the main page of TheMoveChannel.com alongside up to 6 other Hot Properties which will rotate placement with each page refresh.



FEATURED PROPERTY OF THE WEEKThis feature allows your listing to appear in a special featured area alongside each results pagewithin your chosen domain and separates your listing from your competitors. Your property will also be listed on the appropriate country/land/commercial newsletter sent out each month.



NEWSLETTER ADVERTORIAL



DIRECTORY LISTING

The Costa Rica Invest Campaign:Chosen Media – Viviun.com




Key Facts: • Over 300000 visitors per month

• All properties advertised are submitted to Google, Yahoo, MSN, AOL, Netscape and other popular search engines

• Featuring just under 10000 real estate listings in almost every country worldwide




– A standard property ad with up to 30 images– Full statistics of visitors to your property ad

The Costa Rica Invest Campaign:Free Trial Websites


Chosen Campaign:• Standard property listings have been taken in

a number of websites that offer free trials for extended or short periods of time

• The nature of these adverts vary and are dependent upon the individual website



Some of the free trial websites include:

Project SummaryProject Summary

• This campaign maximizes your limited budget by taking advantage of free sites and trials, as well as quantity or duration discounts.

• This campaign will attract the informed investor as well as provide a lead-generating method of educating the potential buyer.

• This campaign will realize your goal of quick results within the first 3 months.

Thank You For Your Business

It’s our pleasure to assist you.

Thank You For Your Business

It’s our pleasure to assist you.

costa rica invest - finca di pacifico dos

Business

campaign considerations

campaign budget

costa rica

chosen media

property slot

property description

chosen vehicles

online ad portal campaign