costin cocioaba smscamp 2014
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PE CE CANALE ESTE POTRIVIT PENTRUTINE SI COMPANIA TA SA COMUNICI?
ANALIZE PRO SI CONTRA IN SMCostin Cocioaba – Managing Director @ Bakers Digital Communication
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I AMMANDATORY
And I mean it.
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FacebookAudienta
7.200.000 utilizatori in Romania 6.200.000 au varste peste 18 ani 5,600,000 public comercial (18-49)
3.000.000 barbati 2.800.000 femei
25.100 FB Pages
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FacebookTargetare
Ads: locatie, varsta, sex, interese, verticale, conexiuni in cadrul retelei de socializare
Content: copy / imagini / video pentru diferite categoriide varsta / interese diferite
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FacebookContinut arhiva /cautare contentul poate fi structurat doar
prin albume foto si aplicatii
Modificari frecvente timeline reach
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Youtube
I AMVIRAL
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YoutubeAudienta 730.000 conturi in Romania 6.000.000 de vizitatori (.ro)
Targetare (GAW, continut)Revenues (publishers)Embeded content
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Youtube
Costuri Creatie Productie
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I AM NICE
to have
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Engagement
15 x FB
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Audienta in crestereFormat nou
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103k utilizatori in Romania no ads (.ro) fara link-uri in descrierile
fotografiilor
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Instagram ✖
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Instagram ✖
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I GOTPOWERBut I’m just “a nice to have”.
That’s all.
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public educat (jurnalisti, bloggeri, manageri, antreprenori, organizatoride evenimente )
informatia circula rapid
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Audienta 180.000 conturi in .ro 25k active
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Twitter ✖
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I AM LOOKING FORWARD TO
MEET YOU!When I feel like it.
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1.4M conturi in .ro public educat? continut: trenduri in
industrie, targetare (ads)
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Lipsa unei constante in utilizare
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Blogging
WE LOVE TO WRITEBut we can be lazy. Sometimes. Ok,
anytime we want. :-P
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Blogging
acces la comunitati / rezultateimmediate (lansari, crize PR)
continut (opinie) indexabil(timpul in care se ia deciziade cumparare difera de la un produs la altul)
tone of voice / trust / stories
✔
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Blogging
prea putini bloggeri pentrucampanii
diluarea brandurilorpersonale (comportamentde business?)
lipsa consecventei
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Multumesc!
Costin CocioabaManaging Director @ Bakers Digital Communication
Blogger @ refresh.ro
0726.costin
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