ISSUE # 432016/2017

COSTSHow much does it cost to get an app

developed?

COSTS,GOTCHAS,AND MORE.

MARKETINGThings to

remember for marketing

MOBILE APP DEVELOPMENT

P. 2

P. 8

APP SUCCESSHow your

organisation can get on top of the

mobile game

P. 10

We design, develop and launch high quality mobile apps within one month, enabling you to get your idea int o t he m arket .

Whether you are an ambitious startup or a multi-national company, you can now deliver m obile apps t hat are ef fect ive, beaut ifu l and easy t o use within one month.

We bring together mobile specific experts from all areas of the digital product spectrum so that t oget her we can build am azing m obile apps.

Let 's get started...

YOUR IDEA DELIVERED IN ONE MONTH

WHAT'S INSIDE?

- COST STRUCTURE P2

CONTENTS

- LEVELS OF FUNCTIONALITY P3

- FEATURES PRICE LIST P4

- EXAMPLE COSTS P5

- WHO TO HIRE P6

- HOW TO HIRE P7

- IMPORTANCE OF MARKETING P8

- HOW TO MARKET P9

- DESIGNING A MOBILE STRATEGY P10

- DESIGNING A MOBILE STRATEGY P11

- LAUNCH STRATEGY P12

Apps are and have been taking over the world. With around 2 billion smartphone users in 2016, mobile app startups are among the quickest developing companies. Many have ended with multi-billion dollar acquisitions or obtaining offers such as Instagram $1bn, Snapchat $6bn and WhatsApp $20bn. In 2016 mobile apps created over $28bn in income.

Top brands, business visionaries and entrepreneurs are most eager to exploit this new digital world. So how much does it cost to start an app company?

MOBILE APP COSTS

P2

DEVELOPMENT

PRODUCTION

DESIGN

UX/ UI

VISUAL DESIGN

COPYWRITING

FRONT END

BACK END

TESTING

MARKETING

RUNNING COSTS

SUPPORT

COST STRUCTURE

MOBILE APP COSTS

LEVELS OF FUNCTIONALITY

P3

Generally, mobile applications can be grouped into four categories. Pricing depends on the amount of work involved in designing and making them but here are some rough figures to give you an idea.

These are prices you would ordinarily get from contracted experts or mobile app development companies. Get a Free quote from OneMonthApp.com to know your exact figure.

A simple app which serves one essential task and doesn't store any information about your user or their past actions to a remote server. For example, an offline to-do list app.

When an app needs data stored on the user 's device and/or from a remote server then the infrastructure gets more complex and pricing builds up.

An app which has many key features and has been tailored to a client 's specific plan with a bespoke UI. Security of the app will be tight and meet the standards of the enterprise world.

The range in complexity of games is big, beginning with something as basic as Tetris to a 3D physics engine. As well as this, games often require a robust reward system such as a collecting gold coins.

SIMPLE

DATABASE/ API

ENTERPRISE

GAMES

£10,000+

£20,000+

£50,000+

£100,000+

MOBILE APP COSTS

FEATURES PRICE LIST (ESTIMATED)

P4

These figures are just a guide. The final cost will rely upon who you work with and the requirements of each feature you need as well as any modifications.

Let your users sign up and log in with their email address.

Login/Signup with Facebook, Twitter or Google.

Ability to post content from your app straight into users' social media accounts.

If you're developing a game you might want to enroll it with Apple's Game Center.

A rating system allows users to rate and review content for others to see. Think TripAdvisor.

If your app involves community aspects then let your users create their own profiles.

Charge users for extra features, downloads and benefits from inside the app.

Find or gather information about the users location to tailor the app towards their needs.

Allowing users to download the app on any device and their data to be persisted across all.

Get your app designed for the iPad's resolution and make use of all that real estate.

A graceful design makes your application stand out from the rest. This is a must have.

EMAIL LOGIN SOCIAL LOGIN

SOCIAL INTEGRATION GAME CENTER RATING SYSTEM

USER PROFILES IN-APP PURCHASES GEO LOCATION

DATA SYNC IPAD SUPPORT ICON DESIGN

£1250 £2000

£1500 £2500 £4250

£4000 £3500 £4500

£4000 +20% £1000

MOBILE APP COSTS

EXAMPLE COSTS

P5

How much would the big apps out there cost to develop? Here are some ball-park figures that we've come up with:

TWITTER £50,000

INSTAGRAM £100,000

WHATSAPP £250,000

UBER £100,000

SPOTIFY £200,000

HIRING DEVELOPERS

WHO TO HIRE?

P6

Hourly rates for software engineers can vary a lot. From £300/day for an independent developer, up to £1000/day for an experienced app studio with a huge portfolio. Nonetheless, cost is not generally a good pointer of value. Hiring an inexperienced yet less expensive developer may end up being more costly as the work could take longer and possibly bring down quality, harming your ability to make a profit. Contracting a more costly development company with an entire team may appear a safe decision, however, there are a lot of organisations who will over-charge you an excessive amount.

OFFSHORE TEAMS

FREELANCER

TECHNICAL CO-FOUNDER

APP STUDIO

If you are on a tight budget hire a team in eastern Europe or India. Wages are low and development agencies make it simple to ?nd the right team. The cost will be modest, however the eye for design will be altogether different than something leaving London or San Francisco.

On a budget but don't want to go overseas and want to employ a developer who can speak the same language? Hire a freelancer. We only recommend this if you are up for the challenge of managing the developer and keeping on top of them.

Find a friend who can code or network in your city to find developers interested in your pitch. Offer them a stake such as 10% in return for their engineering skills. This is by the far the cheapest option in the short term.

When you hire the right mobile app development company, you will not only get a bunch of developers working on your idea, but also a project manager to manage them and years of industry experience in developing a wide rage of different software products.

HIRING DEVELOPERS

HOW TO HIRE?

P7

Ut il ise Your Personal Net work If you've never worked with somebody, it can be dif?cult to inspect how solid, skillful, what 's more, expert they are. While you may not know the developer yourself, you can simply request referrals and discover quality individuals from your network.

Counsel Program m er Fr iends If you have friends who are software engineers (or you've discovered somebody in your network who can offer assistance) ask them to help you vet the right developers.

Take a look at Their Por t fol io Any conventional software engineer ought to have no less than a fundamental portfolio of past work.

Do They Like Program m ing? Somebody who cherishes programming will have some of their own pastime activities to appear. They may partake in the open source community and have their own blogs.

Discover Som eone You Can Get Along Wit h An average developer is better than an excellent developer who you can't stand to work with.

FREELANCERS

Evaluat e Their Por t fol io How many apps have they built that are delivering in the app stores? What number of their apps have come to the #1 spot, got industry grant acknowledgment, or came to more than 1M downloads? Do they have involvement with complex apps or have they generally worked with basic undertakings. Are they with new companies?

Check Client References Search for companies who will promptly broaden customer contact data with the goal that you can get genuine input on their organisation.

Be Clear About t he Scope of Your Project Any good development company will give you a project manager to interact with. They will set out the requirements and scope after speaking with you. Make sure everything you want is in the scope before development begins.

UX/UI Design A decent company should have incredible UX design aptitudes. At the point when taking a look at their portfolio, watch out for beautiful looking apps with incredible UIs. 50% or more of your app is about the design.

Test ing and Qualit y Assurance Do they do test-driven development? Who does QA (quality assurance)? Have they included QA in the gauge? Do their app developers test on genuine mobiles? Which mobiles? How many? Which OS and what versions?

The Final Deliverable What is the deliverable? Is source code included? Who possesses it?

Get a Fixed Pr ice Some companies will oppose you on this, saying the product scope may change. Be that as it may, it 's the main approach to ensure you don't wind up utilizing your entire spending plan.

DEVELOPMENT STUDIOS

MOBILE APP MARKETING

IMPORTANCE OF MARKETING

P8

Your app is useless without users. How will you get users to download the app? Will they be aware of your new app launching?

55% of applications don't profit to make back the initial investment of their start up costs.

15% of ?Top Earners? earn £40,000+ in revenue from the App Store.

50% of app developers/start-ups have set aside £0 for marketing, despite 91% believing marketing is crucial.

?Top Earners? generally have a marketing budget of at least £20,000.

50% of app developers/start-ups dedicate less than 5% of their time to marketing.

?Top Earners? dedicate as much as 15% of their total time to marketing.

55%

15%

£0

£20k

5%

15%

MOBILE APP MARKETING

HOW TO MARKET

P9

SOCIAL FEATURES

START SMALL

TEST, REFINE, REPEAT

DO IT YOURSELF

WORK ON RETENTION

The best startups are practically £0 marketing machines. Groupon, Instagram, WhatsApp, AirBnB all had social features market for them. For instance Instagram's marketing can be ascribed to cross-posting, Groupon's to social purchasing and so forth. Incorporate social aspects into the app.

If we take Google Adwords, start with a monthly budget between £200 - £1000 and run a few tests to see your results. Gradually increase the budget when you figure out what works.

Trial and error. There's no perfect marketing plan out there for your product. Rather run litt le tests, gain from them and change your speculations for the following round of tests. You will get more like a perfect technique with each emphasis.

Try not to enlist a marketing office too soon, and positively stay away from PR ?rms like a torment. As an originator you have to collaborate with the market and gain from clients yourself.

With most startups failing in retaining users (95% of apps get deleted after just one use), you ought to take a shot at augmenting your on-boarding and maintenance procedure to drive your marketing costs. There's an entire science behind building propensity shaping user encounters and satisfying them to the point that they will never need to clear out.

MOBILE APP SUCCESS

DESIGNING A MOBILE STRATEGY

P10

When deciding to build a mobile app for your business it is imperative to have a solid strategy in place to ensure app success and also to get stakeholder buy-in. Here is a 12 step guide to designing an efficient strategy.

Your mobile strategy needs to start with a clear end goal. Many companies get into mobile for the wrong reasons. Think about your desired business outcomes and how you can use mobile to deliver against these goals.

The ideal place to begin when planning a mobile strategy is to characterise user personas. By characterizing, examining and understanding your optimal user, the app stands more possibility of being a success with respect to adoption rates.

Creating apps for mobile contrasts significantly from customary software development. It takes diverse mastery and information. Mobile apps can turn into the essential issue of engagement for your customers, staff and a wide assortment of hierarchical stakeholders.

Mobile development cycles are shorter than traditional software and have a tendency to work as a progression of fast, iterative blasts. The attention is on continuous innovation and delivering successive improvements of your mobile product.

Enterprise mobility is not just about overseeing devices and apps. You have to contemplate in what capacity will you productively deal with your data. Data sits at the heart of all that you do with regards to enterprise mobility management and it will speak to the foundation of your whole enterprise mobile strategy.

As the following stride, you have to consider security and how to guarantee that your data is ensured when moving over your organisation network. Also, there are numerous things to consider when characterizing a high-level security strategy.

1

2

3

4

5

6

MOBILE APP SUCCESS

DESIGNING A MOBILE STRATEGY (CONTINUED)

P11

By using APIs you don't have to consider making new systems to influence your data, you can just use what 's as of now there. At the point when executed effectively, API's can also be a phenomenal path for your company to access new markets and acquire new customers.

Disregard long-term strategic arrangements. The speed of mobile change surpasses everything else. It 's difficult to keep up as-seems to be, so an applicable strategy addresses only one year, two years at most.

To build up a proficient mobile strategy, you have to consider who is in control of your organisation's general mobility strategy and who ought to and shouldn't be included in the decision process. Having numerous voices (or the wrong voices) required in your mobility governance will make it difficult to detail a cohesive strategy.

Overseeing versatility inside the enterprise is intricate. Actually it 's set to end up considerably more intricate as the Internet of Things and the expansion of connected devices accumulates pace and energy. It 's evaluated there will be 212 billion connected devices by 2020.

To convey the experience and advantages your clients are searching for, perceive that mobility hasn't recently changed how we function or our desires as buyers. It has social ramifications that require an entire diverse mentality.

It 's no more sufficient to build up a mobile-first strategy. Mobile has officially assumed control, so it 's pretty much an easy decision. At this moment, it 's an ideal opportunity to build up a mobile strategy that unites large portions of the current megatrends, for example, Automation, AI and Internet of Things.

7

8

9

10

11

12

MOBILE APP SUCCESS

LAUNCH STRATEGY

P12

To be candid, you couldn't reconstruct Twitter, Instagram or Facebook today for a huge sum in billion dollars. In any case, you could possibly spend a couple of million on a correct copy that nobody will ever utilise. As a trying business visionary you need to fabricate something exceptional, charming and new; something with better features, diverse features or even less features. That 's what the next Jack Dorsey, Kevin Systrom and Mark Zuckerberg would do. It 's likewise critical to note that neither of the above authors have begun with a large number of users, they have manufactured a MVP, demonstrated it with a couple of hundred users and gradually scaled, powering the further advancement prerequisites by rounds of ?nancing. In case you're a startup, it is thusly sensible to break the procedure into 3 stages:

PRIVATE ALPHA

PUBLIC BETA

FULL RELEASE

Your initial test with 100 users.

Finding a Product/Market Fit

Scale

OUR SERVICES

DEVELOPMENT

PRODUCTION

DESIGN

UX/ UI

VISUAL DESIGN

COPYWRITING

FRONT END

BACK END

TESTING

MARKETING

APP SUCCESS

SUPPORT

MOBILE APP DEVELOPMENT

BOOK APPOINTMENT REVIEW PROTOTYPEPLAN PROJECT

1 2 3

"THERE'S NO CHANCE THAT THE IPHONE IS GOING TO GET

ANY SIGNIFICANT MARKET SHARE. NO CHANCE."

STEVE BALLMER(MICROSOFT CEO)

2006