Male PresenterThe attire will consist of a white/blue shirt, black-greyish blazer with a blue tie and black shoes. The blue tie and possibly the blue shirt will match our logo which will reinforce the house identity that our TV news broadcast will possess. The overall attire will be used to make a formal impression where news for an older age-group of 15+ will be presented. Also, the attire is very elegant and sophisticated which will create a good impression on the audience allowing them to trust the presenter and keep engaged with the news being presented.

The usual attire in existing tv news media is similar to what we plan to use. This will be convenient as people will be expecting our broadcast to give out serious, un-censored news rather than gossip or kids news.

Female Presenter

This is the usual formal attire seen in TV news broadcast that is worn by the female presenter. It consists of a coloured blouse, black blazer, black skirt and black dolly shoes/or heels. This again shows a formal approach therefore re-assuring the audience that we’re indeed presenting serious news that is uncensored. The attire is smart and elegant therefore representing the presenter as a trustworthy person that the audience can engage and interact with.

The attire is worn to show professionalism as the clothing is connected with barely any skin showing presenting the broadcast to be sophisticated and educational.