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Quality ofLife

& Environment

Committee

December9,

2013

COTTONBOWL

2013IMPROVEMENTS

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HistoryoftheCottonBowl

Summaryof20078Improvements

Summaryof2013Improvements

Cost

Summary ImportanceofinvestmentsintheStadium

Gamesin2014

2

INFORMATIONINCLUDED

IN

BRIEFING

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FairParkStadiumwasconstructedin1930

duringthe

height

of

the

Great

Depression

Seatingcapacity:46,200(thelargeststadiumintheSouth)

3

HISTORY

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In1936thestadiumwasincorporatedintothe

general

layout

of

the

Texas

Centennial

Exposition

Thestadiumwasofficiallyrenamedthe

Cotton

Bowl

in

19364

HISTORY

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InthefirstCottonBowlgame,heldon

January1,

1937,

the

TCU

Horned

Frogs

defeatedtheMarquetteGolden

Avalanche,166

5

HISTORY

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The

upper

decks

were

added

in

1948

and

1949whentheCottonBowlservedas

hometotheSMUMustangs

Seating

capacity

increased

to

72,0006

HISTORY

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In1952,theCottonBowlwashometo

Dallasfirst

NFL

team,

the

Dallas

Texans

(Baltimore Colts)

In1960,thestadiumservedasthehome

fieldto

two

professional

football

teams:

DallasCowboys(NFL)

DallasTexans(AFL KansasCityChiefs)

In1968,

the

stadium

was

renovated

when

thebleachers werereplacedbychairback

seats,reducingthecapacityto68,250

7

HISTORY

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In1993theCityofDallasinvested$14

millionto

renovate

the

Cotton

Bowl

for

WorldCupsoccer

Pressbox,restroomsandconcessionsexpansion

New

natural

turf

field

(considered

one

of

the

top

fivesoccerpitchesintheworld)

Movablebleachersincreasedfootballseatingcapacityto 72,000

Thestadium

hosted

six

international soccergamesduringthe1994WorldCup tournament

8

HISTORY

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In2004,theStateFairofTexas(SFT)

addedbleacher

seating

in

each

end

zone,

increasingthestadiumscapacityby4,000

seatsto76,000

9

HISTORY

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2006CapitalBonds andtheStateFair

providedfor

renovation

and

expansion

ImprovementswereperformedbytheDesign

Builddeliverymethod

Projectcost:

$58million

10

200708

IMPROVEMENTS

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Phase1:January15 September15,2007

Replacementof

flip

seats

with

new

bench

seats

Concreterepairsandwaterproofinginbowlarea

Videoscoreboard secondlargestboardinTexas

Sound

system

11

200708

IMPROVEMENTS

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Phase2:January15September15,2008

Additionof

16,000

new

seats

in

the

end

zone

upperdecks 9th largeststadiuminUS

Additionofnewrestroomsandconcessions

12

200708

IMPROVEMENTS

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Renovationofexistingconcourses

(Eastand

West)

Improvementstoconcessions(Eastand

West)

14

2013IMPROVEMENTS

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Newhistorically contextualfacadearound

eachend

zone

(Public

Art

Project)

15

2013IMPROVEMENTS

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FinishoutofLevels3Mand4ofPressBox

forhospitality

areas

16

2013IMPROVEMENTS

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Clubseating

320Seats

17

2013IMPROVEMENTS

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Improvementsofofficials lockerroom

Graphics

RenovationstoexistingPressBox

Newelevator

Forclubseatlevels

Dignitaries

Newrestrooms

Newoffices

for

staff

18

2013IMPROVEMENTS

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$25MinCertificates ofObligation

$600Kin

Percentage

for

PublicArtfromthe

2006BondProgram

19

2013IMPROVEMENTS

COSTSUMMARY

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Sincethestadiumwasbuiltin1930,there

hasbeen

a

long

history

of

investment

Changesinmarketdemandsrequire

updatestostaycompetitive

Majormaintenance

needs

necessitate

on

goingfunding

Advancements intechnologyimposethe

requirementfor

updates

20

IMPORTANCEOFINVESTMENTINTHE

STADIUM

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Jan1 HeartofDallasBowl

Jan

2

Construction

begins Mar24 31 DallasCup

Opening Ceremonies

ClosingCeremonies

13 Games played

May5 DogBowl

Jul4 FairParkFourth

Sep28 Heart

of

Dallas

Classic

Army v.Louisiana Tech

Oct5 StateFairClassic

Gramblingv.PrairieView

A&M21

2013EVENTS

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Oct12 RedRiverRivalry

Texasv.

OU

Oct20 AllAmericanCheer

Competition

Nov2 Diwali Mela Festival

Nov1523 UIL5AHighSchoolPlayoff

Games

Nov2930 TCALHighSchoolPlayoff

Games

22

2013EVENTS

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Jan1 HeartofDallasBowl

Mar1 Gaelic

Football

Apr13 20 DallasCup

OpeningCeremonies

ClosingCeremonies

MultipleGames

May10 DogBowl

May24 Texas

Spring

Festival

Concert

May31 YouthSummit

23

2014EVENTS

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JunTBD Semi

Pro

Bowl

Game

Jul4 FairParkFourth

Jul6or12 InternationalSoccer(T)

Jul19 or26 CelebritySoccerMatch(T)

Aug10 FlagFootball

Blondesvs.

Brunettes

Sep1 HighSchoolFootball

DoubleHeader(T)

24

2014EVENTS

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Sep20 HeartofDallasClassic

Sep27 State

Fair

Classic

Gramblingv.PrairieView

A&M

Oct11 Red

River

Rivalry

Texasv.OU

Oct19 AllAmericanCheer

Competition

Nov1 DiwaliMela Festival

25

2014EVENTS