counter by wututu + soft + sdk eng
DESCRIPTION
Measuring technologies of the impact of out-of-home advertising & communication mediaTRANSCRIPT
www.wututu.com
Have you ever seen…
• … out-of-home billboards and displays?
• … digital media (digital signage, interactive screens,)?
• … shops windows or in-store promotional media?
• … people flow?
The question is...
How many prospects have been reached by them?
What is more…
When? For how long? Time? Who? Gender? Age group?
Do we know what we DO NOT measure?
The problem is…
There is no way of measuring the true impact of out-of-home advertising & communication media
Such advertising channels decrease in value since they
cannot be measured
Solutions
Person Counter by Wututu is an audience measurement system for out-of-home advertising & communication media in point of sale (PoS)
InOut Counter by Wututu is a people flow measurement system that allows to know the number of people inside a point of sale
Our solutions allows…
1. Valuing the media effectiveness
1. Estimating their ROI (return on investment)
1. Target your audience and redirect your strategies
1. Justifying decision-making from registered data
Features
• By detecting people’s facial geometry, the device registers:– Total number of viewers– Watching time– Gender Classification– Age group Classification – N viewers simultaneously
• Distance: up to 10m
• Viewing angle: 70º
• Reliability: -Impacts: 90%
-Gender: 85%-Age: 80%
Versions Person Counter: Standard
WututuCam
1. Person Counter STANDARD
Counter Reports
Shop Windows
Display Stands
End-cap displays
Product Promotions
MUPIs
Person Counter Device
How does it work?
Wireless solution
Versiones Person Counter: Software
2. Person Counter SOFTWARE
Specially designed for DIGITAL SIGNAGE
Camera Software Counter Reports
Versiones Person Counter: SDK
– Application Development Kit base on the audience measurement system Person Counter by Wututu.
– This solution allows to add an audience module to the Content management software of the Digital Signage
– It is possible to develop interactive applications from the data provided by the audience measurement system
*Audience data not reported to Wututu’s web application(Counter Reports)
3. Person Counter SDK
Versions Comparison
PERSON COUNTER
Device
COUNTER REPORTS
Wututu Cam Logitec Philips 1030 Philips 1330
Person Counter Standard
Win
dow
sLin
ux 2QT 2009 2QT 2009 2QT 2009 2QT 2009
Win
dow
sLin
ux 2QT 2009 2QT 2009 2QT 2009
Person Counter Software
Person Counter SDK
RECOMMENDED CAMERAS
OPE
RATIN
G S
YSTE
M
• Able to register exclusively people traffic in close areas: • Total number of entrances and exits independently• N entrances or exits simultaneously
• Reliability: 90%
Technical Specifications
Counter Reports
Consider the data in real time online, by comparison variables
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Fast and easy tool
Counter Reports
Four graphics format, all of them export to pdf, excel or jpeg in one click
•Impacts
•Detection Time (Avg)
•Entries
•People inside
•Ratio impacts per person
•Gender
•Age
Allows comparison and analysis of data from all your shops around the world
Market segmentation: access to the impact number by gender and age
Temporal filter, analyze the year, month, day or hour you are interested in
Counter Reports
Success stories
Sony Style
GFK – Repsol YPF Banc Sabadell
Success stories
La Caixa Arbora Ausonia
Success stories
We develop cut-through technological solutions directed to the marketing market and the publicity at the point of sale
– New promotional 3D Screens without glasses: Scr3enD and Content Generation Suite
– Audience Measurement Solutions: Person Counter by Wututu InOut Counter by Wututu
Socios financieros
Partners
Company
BARCELONA HEADQUARTERS+34 931 623 [email protected]ís, 162-164, 2-308036 · Barcelona
PAMPLONA OFFICE+34 984 34 65 60 Polígono Mocholí, Pza. Cein, 5Nave R231110 · Noain (Navarra)
Contact