counter to intent: voters' mental models of alternative counting methods

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Counter to intent Voters’ mental models of alternative counting methods Dana Chisnell @danachis @ChadButterfly

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Here I talk about some preliminary findings from exploratory research about whether voters encounter problems using ballots that include contests that are counted in non-traditional ways.

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Page 1: Counter to intent: Voters' mental models of alternative counting methods

Counter to intent Voters’ mental models of alternative counting methods

Dana Chisnell@danachis@ChadButterfly

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Not.

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Ranked Choice Voting

Instant Run-off Voting

Fusion or Cumulative Voting

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How are the votes counted?

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Ballot design problems are well understood

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Ballot design problems are well understood

split contests across columns overvoting

there are responses on both sides of names overvoting

arrows rather than bubbles marking incorrectly

formatting is inconsistent or too consistent undervoting

instructions are complicated or lacking all kinds of crazy things

voters don’t know how to correct their ballots lost votes

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Ranked Choice Votingadds a twist

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San Francisco and Oakland, December 2011

EVN, March 2012

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Portland, Maine 2011

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Alameda Co. demo ballot

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Minneapolis 2011

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New York state demo

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Voter slate

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How RCV works

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n=52

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n=52

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n=52

Joe

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What we found

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Mental models

People make inferences about how things work based on available information and context

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Mental models

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Mental models

This is what we teach people

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Mental models

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Mental models

Sometimes it really is this simple - but not in the US

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Mental models

Sometimes it really is this simple - but not in the US

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Much more like signing for a mortgage

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This is the ballot we testNIST medium complexity ballot

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Mental models

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Point system

Mental models

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Point system

Weighted

Mental models

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Point system

Weighted

Reversed

Mental models

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Alameda Co. demo ballot

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Alameda Co. demo ballot

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Point / weight system

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Point / weight system

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Point / weight system

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1. Voters develop faulty mental models

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2. Voters don’t understand the consequences of their actions

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3. Voters vote counter to their intentions

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Portland, Maine 2011

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Top 2 primary

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Top 2 primary+ regular contests

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Top 2 primary+ regular contests

+ RCV

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Top 2 primary+ regular contests

+ RCV+ multi-candidate

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Top 2 primary+ regular contests

+ RCV+ multi-candidate

+ retention contests

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Top 2 primary+ regular contests

+ RCV+ multi-candidate

+ retention contests+ measures

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Top 2 primary+ regular contests

+ RCV+ multi-candidate

+ retention contests+ measures

6 different models

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We’re pretty sure there’s a problem

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Implications and outcomes

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Poor design and instructions on ballots makeunderstanding, marking, and casting difficult, time-consuming, and complicated

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Poor design and instructions on ballots makecounting, verifying, and audits difficult, time-consuming, and complicated

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Raises questions about what is being secured.

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RCV = lost votes

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RCV + VBM = lost votes

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RCV + multi-language = lost votes

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RCV

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RCV+ VBM

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RCV+ VBM

+ multi-language

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RCV+ VBM

+ multi-language

= thousands of lost votes

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Lack of trust in elections

Lack of trust in officials

Recalls

Scrambling county boards

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Security = Counted as cast

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Security = Cast as intended + counted as cast

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This moment

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Voter ed is not the answer.

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Next steps

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Next stepsDevelop & test versions of on-ballot instructions

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Next stepsDevelop & test versions of on-ballot instructions

Develop & test versions of pre-voting instructions

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Next stepsDevelop & test versions of on-ballot instructions

Develop & test versions of pre-voting instructions

Study combinations of designs with instructions

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Next stepsDevelop & test versions of on-ballot instructions

Develop & test versions of pre-voting instructions

Study combinations of designs with instructions

Study combinations of voting modes on the same ballot

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If it’s not usable, it’s not valid.

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If it’s not usable, it’s not countable.

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If it’s not usable, it’s not verifiable.

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If it’s not usable, it’s not auditable.

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If it’s not usable, it’s not secure.

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Rick Bond

Cyd Harrell

Ethan Newby

Callie Wheeler

Chelsey Glasson

Sara Cambridge

Laura Paajanen

Beth Lingard

Beth Pickard

Jared Spool

David Cary

Rebecca Sherrill

Frank Castro

Sandy Olson

Nancy Frishberg

Yelena Nakhimovsky

Whitney Quesenbery

Thank you

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New tools.

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Research commissioned by NIST

SOP and Usability and Civic Life Project

Research commissioned by NIST

Research commissioned by EAC

Field Guides series

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Coming soon

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Research partially funded by Kickstarter & MacArthur

Coming soon

Effective election department web sites

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Research partially funded by Kickstarter & MacArthur

Research partially funded by Kickstarter & MacArthur

Coming soon

Effective election department web sites

Delivering useful voter education

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Research partially funded by Kickstarter & MacArthur

Research partially funded by Kickstarter & MacArthur

Coming soon

Effective election department web sites

Delivering useful voter education

Effective design for vote-by-mail

Research to be funded by the MacArthur Foundation

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Research partially funded by Kickstarter & MacArthur

Research partially funded by Kickstarter & MacArthur

Coming soon

Effective election department web sites

Delivering useful voter education

Effective design for vote-by-mail

Research to be funded by the MacArthur Foundation

Designing multi-language ballots

Research to be funded by the MacArthur Foundation

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Field Guides To Ensuring Voter Intent

civicdesigning.org/fieldguides

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Dana [email protected]@usabilityworks.net

civicdesigning.org

@danachis@ChadButterfly