Counter Tools Nonprofit

Kurt M. Ribisl, PhD

Contributors

Funding:

Competing interests: KM Ribisl, AE Myers and J Bailey receive pay as employees of Counter Tools, a nonprofit organization with a mission to distribute a store audit center and mapping tool, also possible inventor royalties from licensing fees paid to UNC Chapel Hill.

Funded in part by grants #CA154281 and #CA154254 from the National Cancer Institute at the National Institutes of Health

Funded in part by administrative supplement to core grant U48-DP001944

State of North Carolina:Alcohol Law Enforcement and Department of Health and Human Services

Site usage continues to grow

• > 30,000 page views• > 8,100 unique visits• > 4,400 unique

visitors• 4.25 minutes avg.

Cumulative Visits to CounterTobacco.org:

August 1, 2011 to September 25, 2012

Social media

• 275 Twitter followers, some of whom are from countries at right

• Reaching >7,500 people/month on Facebook

Photo Contest

• 73 entries in Sept. 2012, from all over the U.S. as well as Japan, India and the Netherlands

Categories: •Best #Map or #Infographic•Stores near #Schools •Greatest #Youth appeal•#Funniest/most ironic•#Cheapest flavored little cigar/cigarillo•Best product or advertisement near #Candy

Grand Prize Winner

Selected Category Winners

Counter Tools helps prevent kids from ever getting hooked on tobacco.

Help us with your guidance and network.

• Data collection, mapping, policy-testing• Roadmap & roadside assistance• To health departments & nonprofits

• Pass local and state-level policies• Prevent tobacco use initiation• Promote health

• Tobacco control experts• US leaders in retail environment research• Publish nationally on the issue

Specialized nonprofits address core tobacco control areas.

Counter Tools is the one-stop-shop for retail.

1. Price/Excise Taxes

2. Clean Indoor Air

3. Quit Services

5. Retail Environment

Retail marketing causes kids to smoke.

Removing this threat is our mission.

Henriksen et al (2010); Lovato et al (2011); Slater et al (2007); Wakefield et al (2008); Surgeon General (2012)

• Prompts initiation

• Promotes daily consumption

• Discourages quitting

Retail marketing spend is increasing and makes up bulk of budget.

Since 2009: Power to create retail policy.

Source:

Source: www.CounterTobacco.Org

FLAVORED CIGARS

77.2% of stores in our NCI study sell flavored regular or little cigars

Source: www.CounterTobacco.Org

Source: www.CounterTobacco.Org

Traditional policy change process is complicated, confusing, expensive.

Need for streamlined process & guidance.

HOW?

HOW?

Rogers, 1995; Wallack, et al, 1993; Interviews: Keithly, L; Chaffee, J.; Marvin, V.; Hagaman, T.

Operation Storefront

• Original, 1st generation form

• Created in California in 1994 (CTCP)

• Focus on in-store advertising placement and exterior signage

Beirut photo?

Counter Tools offers web-based tools and technical assistance to guide the process.

Value is retail results and resource savings.

Interviews: Keithly, L; Chaffee, J.; Marvin, V.; Hagaman, T.; Eischen, M; Zellers, L; Fedor, C.; Spegman, J.

Team experience and research to date inform view of feasibility

Research validates our value proposition.

21 key informant interviews

5 NPO case studies

Industry analysis

Experience Preparation 1° Research

$250K grant funding

6 months of beta testing

(n=4)

1 paying customer

40 years of tobacco control

experience

Conducted 3000 audits

Only retail methods review*

*Lee, JGL, et al, under review; Funding from NC DHHS & ALE; Customer is ALA-MN; 1° Research in Appendix.