Results:

This table represents the amount of people that are stopping at these stalls only because of the testers they have to offer.

EResearch aim: Evaluating the attractiveness of exhibitors from a tester product.

Aim: To determine the effectiveness of testers being used in attracting visitors to a stall.

Objectives: To observe visitors being attracted to stalls with testers by SPOT observation.

To critically evaluate visitors leaving the food court to participate with main exhibitors by SPOT observation.

To observe visitors leaving the main exhibitors square to participate with food stalls by SPOT observation.

Evaluating the attractiveness of exhibitors from a tester product

Method:A tally was created in order to collect the information that was required, by standing next to a stall that offers testers for 10 minutes and to tally how many customers stop at the stall because of the testers or walk past. This was carried out in two different locations to get a variation of what customers are mostly attracted to. The Catering department and Main hall.

Time Meat stall(Food court)

Soap Stall (Main hall)

12pm 33 12

1pm 47 24

2pm 36 39

3pm 18 36

Conclusion: From the information that has been gathered by observations that was made at the Country Living Christmas Fair is that visitors where more attracted to the stalls in the Food court than the Main exhibition because there was more interaction with the product rather than a normal decorative stall. From the results you can see there Is a drop at 2pm from the Meat Stall compared to the Soap stall my assumption would be that it is lunch time and visitors are intrigued of what the Catering department had to offer. Looking from the event overall Upper Street Events know how to pull off an amazing, exciting and interesting event. Especially with the fact that the target audience are middle aged women shopping for their houses and presents during the Christmas season makes you aware that its their thing and they have a better interest amongst what was to offer.References:  Country Living Magazine, (2014). Country Living Christmas Fair logo. [image] Available at: https:// a1.lscdn.net/imgs/22a11686-9bc8-4989-9f18-ae5f08b8136f/700_q90.jpg [Accessed 15 Nov. 2014]12pm 1pm 2pm 3pm

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Comparing the popularity of a stall from testers

Meat stall Soap stallFigure 1.

Figure 2.