Country Peddler“Design an Ad”

What is Advertising?Advertising is a form of graphic design. The purpose of advertising is to persuade someone to adopt the point of view of the advertiser. In the case of these ads, the desired point of view is to buy the product or service provided by the business.

Headline: needs to stop the reader and get their attention. It should answer these 2 questions:

1. Why should I buy from this store? 2. Why should I buy now?

Illustrations: Can be a drawing, cartoon or even the lettering. Illustrations should help capture the attention of the reader and identify the subject of the message.

Copy: gives specific facts and information about the product or service provided. Use descriptive adjectives to paint a visual picture. Addresses, phone numbers and web addresses are part of the copy.

Logo: a logo is an image that businesses use to identify themselves. Always include the logo is the business has one. 2

What makes an advertisement effective?