1. Enterprise Apps and AWS Noah Eisner Co-Founder

2. What is Coupa? Founded in 2006 Bring procurement automation and efficiency to all companies Small, agile, fun team based in SF Bay Area Took in initial capital in late 06

3. Enterprise Software Model Then Coupa Proprietary tools Open source, Ruby on Rails Designed for professional users Designed for end-users

4. Enterprise Software Model Then Coupa Proprietary tools Open source, Ruby on Rails Designed for professional users Designed for end-users Lots of expensive sales guys Transparency with inside SCs $100K+ license deals Affordable entry point Buy and hope Try before you buy TCO swamps initial investment Pay as you go Lengthy, Capital Intensive Quick, Low Capital

5. Real Businesses Doing Real Business

6. Use of AWS Backups & AMI (S3) EC2 DNS MySQL Routing Source Control (EC2) App Code nginx mongrel email, capistrano Monitoring - Munin (EC2)

7. Why We Chose AWS: Scale in Multiple Directions Backups & EC2 AMI (S3) DNS MySQL Routing Source Control (EC2) App nginx Code mongrel email, capistrano Monitoring - Munin (EC2)

8. Scale in Multiple Directions EC2 Backups & MySQL AMI (S3) MySQL EC2 MySQL MySQL MySQL MySQL EC2 MySQL MySQL MySQL MySQL MySQL App MySQL DNS NGINX Code MySQL Mongrel Routing MySQL App Source MySQL Capistrano Email, Code NGINX Mongrel Control (EC2) App Email, Capistrano Code email, capistrano Monitoring - Munin (EC2)

9. Launching Coupa On-Demand Today Bring purchasing efficiency and savings to all companies Simple to get started, simple to use Affordable for even small enterprises Scalable as you grow 30-day free trials (scale up and down on EC2)

10. Transparent Pricing As little as a week to go live! Unlimited Premier Standard Basic Annual Subscription $35,495 $12,995 $5,495 $2,495 Included Users 1000 100 25 10 Additional Users $10 per user 25 per user 100 per user 200 per user Requisitioning PO Management RFQs and Quotes Inventory Management Invoicing Integration Platform Quick Start

11. Lessons Learned Dont spend money when you dont have to Scale to demand, dont forecast Nothing is 100% reliable Plan and test Use the AWS forums

12. Whats Next and What I Wish For On our docket SQS for XML messaging Clustering For Amazonpretty please! Static IPs European presence Database API service

13. noah at coupa www.coupa.com