COURSEMODULEDETAILS

(1a) OVERVIEW OF DIGITAL MARKETING

Contact Hours: 2 hours

(1b) LANDING PAGE OPTIMIZATION

Contact Hours: 4 hours

FROMUKTOSINGAPORE

Learning outcomes• Understand the new digital landscape, online consumer behaviour and digital trends• Grasp the digital marketing framework• Know digital jargons and terms

Learning outcomes• Understand the purpose of landing pages• Learn the science of landing page optimization• Understand the conversion funnel and conversion rate benchmarks• See the secrets of copywriting magnetic headlines

Content• Landing pages - what are they & what they are not• Elements of highly converting landing pages• Models and frameworks for landing page optimization• Conversion funnel and conversion rate optimization (CRO)• Copywriting for magnetic headlines

Content• The digital marketing landscape• The case for digital marketing including market statistics and trends• The new marketing paradigm and marketing funnel• Paid, owned and earned media• The Dunbar Principle• Interruption marketing versus permission marketing• McKinsey’s Consumer Decision Journey and ZMOT Model

Learning Format• Class Lecture• Team Discussion

Learning Format• Lecture• Group Exercise

FACULTY

ABOUT ECONSULTANCYEconsultancy’s mission is to help our customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best practice guides, case studies and elearning – all focused on helping individuals and enterprises get better at digital. The subscription offering is supported by digital transformation services which include capability programs, training courses, skills assessments and audits. We train and develop thousands of professionals each year as well as hosting events and networking that bring the Econsultancy community together around the world. Subscribe to Econsultancy today to accelerate your journey to digital excellence.

The lead trainer for this certification course is Eu Gene Ang, Lead Trainer, Asia for Econsultancy, and assisted by a pool of certified trainers. All course material and content are developed from Econsultancy’s world-class portal – the world’s richest source of digital marketing and e-commerce insight, intelligence, advice, training, forums, events and answers.

GUEST SPEAKERSIndustry experts and top digital marketing practitioners in the region will be invited as guest speakers in some of the course modules.

FREE 3 Credits to download Econsultancy's reports, which includes Best Practice Guides, Power Template Packs, Internet Stats Compendium, Trend Reports etc, worth a total value of USD2,085.

FREE 3 CREDITS TO DOWNLOAD ECONSULTANCY REPORTS

Some of the clients that have attended the Double Certification Programme (Singapore & Malaysia)