Courtney Cheevers, Maddie Ibrahim, Brooke Olson, Elise Vidaurri

Frame the Challenge

How might we reimagine the charitable

giving experience for young professionals

in a world where free time is valuable and

discovering opportunities is cumbersome

and inconvenient?

Inquiry ❖ “I am less involved in things outside of work.

TCU offers so many options for volunteering.

I still need to find something to get connected

to.”

❖ “Convenience and accessibility are the main

drive when choosing where to donate.”

❖ “I’d like to think that my motivation is to help

someone.”

❖ ”I only donate to organizations I am familiar

with.”

❖ ”I am more compelled to give something

when I can see the difference I make”

❖ “If you do not have the money to donate than

you have the ability to do other things.”

Empathy Map

What people say

What people feelWhat people think

What people do

● “Time and money aren’t different for

charitable giving”

● They want to “give back”

● They enjoy “making connections”

● “I am more likely to give when I can see

the difference I make”

● Volunteer with incentive from greek

organization, school, work, or family

● Do volunteer through church network or church

association

● I volunteer with my work when they put on

events

● They want to see a difference made

● Volunteering is better and requires more

effort than just giving money

● Media exposure makes a difference in the

success of a charity

● Doing something is better than nothing

● Don’t mind doing volunteer work, but may not

necessarily seek it out on their own

● Time is too precious to give away

● They’re actions are just a drop in the bucket

● Incentives are effective for participation

Journey Map

Persona

Working Whitney

Causes She Supports

● Breast cancer awareness

● Cooks Children’s hospital

● Local Dog Shelters

● Habitat for Humanity

Background Information

● 22 years old

● Graduated from TCU

● Relocated to New York

for her first job as a

Digital Media analyst

Pains

Gains

● Finding volunteer

activities in a new area

● Finding people to

volunteer with

● Fitting in time to give to

causes she cares about

● Making connections with

new people

● Serving others

● Seeing the impact of her

charitable work

● Building her resume

Ideation

Prototype

Platform that connects users with local

volunteer opportunities while

incorporating their social networks and

implementing a rewards system.

Prototype - App

Prototype - App

Other Features

Badges

Leaderboard

Interest Assessment

Feedback

Iteration

Based on the feedback we received:● Eliminate Leaderboard and Interest

Assessment

Core competency:● Scheduling capabilities and centralized

information platform

Differentiator:● Badges

Add or Improve:● Event Reviews from Past Attendees● Send to a Friend● Connect with people going to events

Appendix

Partners and Stakeholders

Stakeholders:

Non-Profit Organizations, Volunteers

Partners:

Non-Profit Organizations, Companies, Schools, Academic Organizations

Foreseeable Constraints/Limitations

❖ Participation of stakeholders (volunteers, nonprofits, companies)

❖ Legalities with background checks

❖ Appeal to people not seeking volunteer opportunities

➢ Creating awareness

❖ Linking with other social media platforms

❖ Financial constraints typical of non-profit

Rationale ❖ Badges

➢ Creates “social currency” for people to talk about experiences

➢ Public - while people may not want to admit they want to share these experiences, the badges allow

young professionals to add to their linkedin or resumes for credibility

❖ Scheduling ➢ Time management was a concern that we heard often throughout our preliminary

❖ Mobile Application ➢ For on the go convenience