courtney dudek...courtney dudek licensed real estate salesperson o: (585) 256-5470 c: (585) 749-7996...

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Courtney Dudek Licensed Real Estate Salesperson O: (585) 256-5470 C: (585) 749-7996 [email protected] CoutrneyDudekHomes.com Each Office is Independently Owned & Operated 1880 Rochester Rd. Canandaigua, NY 14424 2000 S Winton Rd Rochester, NY 14618

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Page 1: Courtney Dudek...Courtney Dudek Licensed Real Estate Salesperson O: (585) 256-5470 C: (585) 749-7996 Courtney@CourtneyDudekHomes.com CoutrneyDudekHomes.com Each Office is Independently

Courtney Dudek Licensed Real Estate Salesperson

O: (585) 256-5470 C: (585) 749-7996

[email protected]

CoutrneyDudekHomes.com

Each Office is Independently Owned & Operated 1880 Rochester Rd. Canandaigua, NY 14424 2000 S Winton Rd Rochester, NY 14618

Page 2: Courtney Dudek...Courtney Dudek Licensed Real Estate Salesperson O: (585) 256-5470 C: (585) 749-7996 Courtney@CourtneyDudekHomes.com CoutrneyDudekHomes.com Each Office is Independently

OUR TEAM PHILOSOPHY:

Courtney Dudek Homes

As a team, we desire to provide a client focused, next level

Real Estate experience that helps our clients, many of

whom we consider friends, to achieve their Real Estate

goals. Whether you are buying or selling, we take pride

in being knowledgeable, trustworthy and accessible and

believe that Doing our job well beings with relationship.

We believe that working together we are able to provide

top level service for our most valuable resource…

You, Our Client!

Courtney Dudek Licensed Real Estate Salesperson SRES, PSA, ABR

[email protected] Direct: 585.749.7996 Office: 585.256.5470

Courtney has years of experience in Real Estate and has become a trusted, knowledgeable and passionate resource, always making sure to understand her clients’ perspective, needs and goals. Growing up in Penfield and living in the area for many years, Courtney has a true appreciation for Greater Rochester, its communities, family activities, schools and sports. As a special focus within the industry, Courtney has worked hard to understand the unique needs and challenges that confront our Senior population and to be a trusted resource for them and their families during life transitions. Courtney lives in Penfield and she most enjoys spending time with her family, cooking, reading a good book and traveling as often as her busy life allows.

Brandy Osorio Executive Assistant Licensed Real Estate Salesperson

[email protected] Direct: 585.662.7820 Office: 585.256.5470

Brandy is an organizational master. With experience managing military housing units, running business offices and planning numerous events, she brings her talents to our team as our Executive Assistant. To expand her knowledge of our business, she is currently working on obtaining her Real Estate License and keeps our team organized. Brandy was born and raised in Sodus, N.Y. and now reside in Palmyra, N.Y. She has been married to her husband Rob for 16 years and they have two beautiful children. Family is a very important value in her life. She is active within her community, children’s school, and sports, as well as a Veterans advocate. She also coaches for Gananda Youth Cheerleading. Brandy is passionate about volunteering and is willing to take on any challenge that life brings on.

GAS & ELECTRIC SERVICES

NYSEG (800) 572.1111

RG&E (800) 295.7323

FAIRPORT ELECTRIC (800) 295.7323

NATIONAL GRID (800) 642.4272

SPENCERPORT ELECTRIC (585) 352.4771

PHONE SERVICES FRONTIER TELEPHONE

(800) 921.8101

SPRINT WIRELESS (585) 272.1400

AT&T (585) 381.1810

VERIZON WIRELESS (585) 242.8866

T-MOBILE (585) 272.9533

TV & INTERNET SERVICES SPECTRUM

(800) 892.4357 DISH NETWORK (800) 796.7160

DIRECT TV (855) 493.3473

WATER & REFUSED SERVICES CANANDAIGUA

WATER Town: (585) 394.1120 City: (585) 396.5060

WASTE MANAGEMENT (800) 892.4357

YOUNGBLOOD DISPOSAL (585) 245.7081

SUBURBAN DISPOSAL (585) 352.3900

MONRE COUNTY WATER AUTHORITY

(585) 442.2000

LILAC DISPOAL (585) 872.6500

REFUSE COLLECTION (585) 428.5990

OTHER HELPFUL CONTACTS: GENERAL HELP LINE: DIAL 311 POISON CONTROL: (800) 222.1222 NYS DMV: (518) 473.5595 WWW.DMV.NY.GOV

CITY OF ROCHESTER: WWW.CITYOFROCHESTER.GOV POST OFFICE: WWW.USPS.COM

Page 3: Courtney Dudek...Courtney Dudek Licensed Real Estate Salesperson O: (585) 256-5470 C: (585) 749-7996 Courtney@CourtneyDudekHomes.com CoutrneyDudekHomes.com Each Office is Independently

Colin is a knowledgeable and professional real estate agent, a committed ally who will negotiate on your behalf, and someone who works hard to understand the market, research information and provide top level service to his clients. Upon graduating from SUNY Brockport with a Bachelor's Degree in Accounting, he worked as billing specialist at a Real Estate law firm in Rochester for several years and saw the business from that side. Wanting to make a bigger difference in people's lives, he obtained his Real Estate License and loves the opportunity to share his knowledge and insight with his clients to assist them in making their Real Estate goals a reality. Whether you are a first-time home buyer or looking for your forever home, Colin has the care and the drive to work for you through the entire transaction and get you to the closing table.

Colin Dombek Licensed Real Estate Salesperson

[email protected] Direct: 315.729.5440 Office: 585.256.5470

Greg Vavrick Licensed Real Estate Salesperson

[email protected] Direct: 585.943.6950 Office: 585.256.5470

Greg brings more 15 years of sales and customer service experience to the team and places great importance on the value of relationship building. Greg enjoys applying his expertise and market knowledge by working with a wide range of clients including first time home buyers, real estate investors and those relocating to the greater Rochester area. Real estate is much more than a "job" for Greg; its about bringing together his love of the business with his passion for helping others, especially navigating the complexities of real estate transactions. As a lifelong resident of Rochester's East side, Greg currently resides in Fairport with his wife and 3 children. While there's rarely a dull moment raising 3 active children, when he does find time to unwind, Greg enjoys boating, golfing and outdoor fun with his family.

Page 4: Courtney Dudek...Courtney Dudek Licensed Real Estate Salesperson O: (585) 256-5470 C: (585) 749-7996 Courtney@CourtneyDudekHomes.com CoutrneyDudekHomes.com Each Office is Independently

Courtney Dudek Homes

Listing Package

And

What You Can Expect

1. A 1-hour walk through pre-listing appointment—with the following within 24hours:

You will receive a prioritized list of recommendations for you to complete

Assistance with securing outside resources, if necessary, for contract work or significant staging or

de-cluttering that needs to be done.

(Any cost associated with this will vary based on the specific needs)

A comparative Market Analysis (CMA) to be prepared and supplied to help determine market value and

recommended list price—if requested.

Listing Paperwork will be available for your review, and will need to be signed and returned to our office.

A follow up Listing appointment will be scheduled on the earliest available date, once the suggested

work has been completed.

2. A 2-3 hour Listing Appointment, during which you can expect:

Staging and preparation for the professional photos and video

Marketing information to be obtained for the Custom Property Brochure, including room descriptions and

measurements.

Professional photography and 360 video of the interior and exterior.

3. Within 24 hours of the Listing Appointment you can expect:

Your home to be added to the Multiple Listing Service (MLS) including photos and video.

Verification that your listing is visible on all Local and National websites.

Production and Delivery of a Custom Property Brochure

Installation of a Courtney Dudek Homes custom sign in your yard and a lock box for secure

showings.

Scheduling of a catered Brokers Open when requested (emails and personal invites to top

brokers/agents.)

Scheduling of a Public Open House.

4. Ongoing Marketing and Services provided

Include your property on over 100 websites

Weekly emails with updates reflecting showing and open house schedules along with current market activity.

Feedback on every showing and open house within 24 hours

5. Added Features for our clients

Professional Cleaning either prior to listing or at closing after you have moved out—no charge to client.

Professional Photography and Videography—no charge to client.

Looking for a Real Estate Attorney to get your

deal closed?

Look No further, we have some Excellent Referrals for you!

William J Creary Jr.

Creary Law Group PC

Office: 585 .586.8480

Fax: 585.586.8097

[email protected]

Scott Sydelnik

Partner

Office: 585.760.2348

Fax: 585.784.8917

[email protected]

Creary Law Group, PC

30+ ears Experience

28 East Main Street

Suite 1700

Rochester, NY 14614

1173 Pittsford Victor Road

Suite 220

Pittsford, New York 14534

Kevin Brzezinski

Vice President and Share Holder

Office: 585.310.7442

Fax: 585.310.7559

[email protected]

18 North Main Street

Pittsford, NY 14534

Page 5: Courtney Dudek...Courtney Dudek Licensed Real Estate Salesperson O: (585) 256-5470 C: (585) 749-7996 Courtney@CourtneyDudekHomes.com CoutrneyDudekHomes.com Each Office is Independently

Are you in need of a Mortgage Lender?

Here is a List of Lenders we highly recommend:

Sayuko Oishi

Senior Loan Officer

NMLS# 62463

Cell: 585.721.6907

Office: 585.241.000 Ext. 114

Direct: 585.363.7114

Fax: 585.456.1130

[email protected]

2541 Monroe Ave. ,

Rochester NY 14618

Michael A. Monile

Mortgage Consultant

MLO# 404168

Cell: 585.455.6260

Office: 585.641.0060 Ext. 408 57 Monroe Ave.

Toll Free: 877.318.8232 Pittsford, NY 14534

Fax: 585.641.0070

[email protected]

Rachel Wiener

Loan Originator

NMLS# 1483829

Cell: 585.261.9983

Office: 585.625.1234 3144 South Winton Rd.

Fax: 866.908.1686 Suite 600

[email protected] Rochester, NY 14623

We Provide Professional Real Estate Photography

Why Professional Photography?

www.CourtneyDudekHomes.com

• HOLDS BUYERS

ATTENTION FOR

20 SECONDS

COMPARED TO 2

SECONDS.

• BUYERS FIND

THAT THE

PROFESSIONAL

PHOTOS ARE

USEFUL WHEN

MAKING A

PURCHASING

DECISIONS

• HELPS SET THE

TONE IN A

COMPETITIVE

MARKET FOR

IMMEDIATE

EXPOSURE

• LISTINGS WITH

PROFESSIONAL

PHOTOGRAPHY

RECEIVE MORE

ATTENTION

FROM

INDIVIDUALS

LOOKING TO BUY

Page 6: Courtney Dudek...Courtney Dudek Licensed Real Estate Salesperson O: (585) 256-5470 C: (585) 749-7996 Courtney@CourtneyDudekHomes.com CoutrneyDudekHomes.com Each Office is Independently

• We provide FREE cleaning service to all our clients

• Pre-List or Pre-Closing Cleaning ; The choice is yours

• Jill has many years of experience

• Windows, Doors, Floors, Appliances,

Bathrooms, Trim and more

• We do it all so you don’t have to worry

• Your home will be Ready for Photo’s or

Move-In Ready for the New Home

Owners

• We stand behind our service 100%

DECIDE TO BUY

The Decision to purchase your first home is one of the biggest and best decisions you could ever make. After all, a home is the largest (and most emotional ) investment most people will ever make.

HIRE YOUR AGENT

When you’re looking for a real estate professional to help you, know that above all else, good agents put their clients first. This is your dream, and your agent is your advocate to help make your dream come true.

MAKE AN OFFER

Once you’ve found your dream home, the step is making a compelling offer. Your agent will re-search similar properties in the neighborhood to help you determine the market value, and fair price for your home. Look to your agent to guide you through the offer process.

PERFORM DUE DILIGENCE

Just because you love a particular property doesn't mean that its perfect. In fact, this is where rea-son has to trump emotion. You’ll need to have a property inspection (which we highly recommend you attend) that will expose any hidden issues.

CLOSE

Once you’ve made your offer and have completed the inspection process, you’re in the “home” stretch! But, in order to ensure that you don’t put your closing date, or your mortgage at risk, you have a few pre-closing responsibilities that you’ll need to be mindful of.

PROTECT YOUR INVESTMENT

Congratulations, and welcome home! The home-buying process is complete, but just like any big process, there’s a maintenance plan!

SECURE FINANCING

Ultimately, your lender will pre-approve you for a certain amount, but YOU will decide what you’re com-fortable paying every month. Remember, your lender only sees your finances on paper. It’s up to you to decide how much you’re willing to stretch your budget in order to get into your dream home.

FIND YOUR HOME

So now you’re ready to begin your search, but where do you begin? There are a lot of homes out there and diving in without a guideline can become overwhelming & confusing. A great agent will help you more accurately pinpoint homes that fit your criteria.

Page 7: Courtney Dudek...Courtney Dudek Licensed Real Estate Salesperson O: (585) 256-5470 C: (585) 749-7996 Courtney@CourtneyDudekHomes.com CoutrneyDudekHomes.com Each Office is Independently

Client Testimonials

OUR VALUE:

To be the real estate

COMPANY OF CHOICE

for agents and their customers.

“I met Courtney through a friend, while beginning a home search in late 2014. Upon contacting Courtney, she responded promptly and arranged a time for us to meet. She is personable, hard-working, understanding and knowledgeable. I never felt pressure from her to settle for a home I did not completely like and she was transparent about the home process and how her team would be able to advocate for me. Courtney was always able to present me with the newest homes on the

market that fit the criteria I had set with her. Even if she had prior meetings, she coordinated her team to work with me until she was available again. This always kept the home search moving forward. I cannot say enough about how happy I am with the home Courtney helped me find and appreciative of the many hours she dedicated to my search.”

“Courtney Dudek has worked with my husband and i for two houses now i would not go with a different realtor she has done so much for us. She has fought for us to get the process moved along I am very grateful for her help and support. I love the team and am super grateful for all they do for us. Thanks for everything.”

“Courtney is a great agent! Selling our home was very emotional for us and she walked us through every step! She started well in advance of the sale guiding us through the steps to make the process smooth. We were able to sell our home and buy our next home in the time frame we needed. Thank you, Courtney!!”

“Courtney Dudek worked to locate properties for me in a small radius, and she found the perfect one! She's got a terrific attitude and is always gracious with her

I recently had the pleasure of working with Colin Dombek and Courtney Dudek in purchasing my first home and they both did an awesome job! Being my first home purchase, I had a ton of questions and Colin made sure to get back to me with an answer for every single one. I would definitely recommend working with this team. Thank you!

“Courtney was actually recommended to us from a coworker who has known her for 20+ years, came

highly recommended and defiantly lived up to her reputation. We felt well taken care of, our housing needs were heard and she was very patient with us through our home search. Courtney was experienced, great to deal with and always got us a house viewing apt when we asked. She's an agent to trust and was a pleasure to deal with. She helped find our dream 1st home and we are extremely thankful for that. If you're looking for someone knowledgeable of the Rochester area, someone that cares about finding the right home for you, I highly recommend Courtney for your next home search.”

www.CourtneyDudekHomes.com

Courtney has been amazing to work with. We have gotten two houses from her and she has been excellent both times. She is also personable and is very responsive to questions and the selling process.

Page 8: Courtney Dudek...Courtney Dudek Licensed Real Estate Salesperson O: (585) 256-5470 C: (585) 749-7996 Courtney@CourtneyDudekHomes.com CoutrneyDudekHomes.com Each Office is Independently

>CLEAN: Spotless Kitchens, Baths, Patios and Decks

>CLUTTER FREE: No personal Items, Creating a Show-Home Look

>COLOR: Warm Rooms With Color Accents {

ARE LASTING IMPRESSIONS

EXTERIOR: The exterior of your

home often determines how buyers will view the interior, so:

>Check your curb appeal; a well-groomed lawn or walkway free of debris' goes a long way.

>Paint or replace your front door if it is faded or worn.

>Add some paint to shutters, trim and any oth-er outside features showing signs of water.

>Plant flowers or group flower pots together.

HINT: Yellow evokes a buying emotion.

Marigolds are inexpensive.

>Make sure your visitors can easily read your house number.

Page 9: Courtney Dudek...Courtney Dudek Licensed Real Estate Salesperson O: (585) 256-5470 C: (585) 749-7996 Courtney@CourtneyDudekHomes.com CoutrneyDudekHomes.com Each Office is Independently

TO MAXIMIZE THE VALUE OF

YOUR HOME, WE RECOMMEND

THE THREE C’S OF STAGING:

FIRST IMPRESSIONS

Giving potential buyers a strong first impression matters. Staging your home is a proven way to make your home stand out!

INTERIOR: Buyers often see the surface condition of your home as a sign of what’s underneath, so:

>Get rid of clutter. Removing your

personal belongings will allow the buyer

to imagine this as their future home.

>Apply a fresh coat of paint, but keep the

colors neutral.

>Repair any faulty items like dim lamps or doors that do not open properly.

>Make sure your front entrance is clean and inviting.

>Keep windows and floors clean.

>Steam clean carpeting or replace is necessary.

>Repair loose knobs, sticking doors & windows, warped cabinet drawers and other flaws.

>Check and repair caulking in bathtubs and showers.

>Polish chrome faucets and mirrors.

>Dust furniture, ceiling fan blades and light fixtures.

TECHNOLOGY

Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Wil-liams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites.

Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property.

KNOWLEDGE

Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading train-ing curriculum and research resources. It’s what prepares me to provide you with unparalleled service.

TRACK RECORD

I’m proud to work with the largest real estate franchise in the World by agent count. It’s proof that when you offer a superior level service, the word spreads fast.

TEAMWORK

Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams profession-al shares the common goal of serving you, my cli-ent, in the best way possible.

RELIABILITY

Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimate-ly determined by the legacy I leave with each client I serve.

When You Work With Us, You Get:

• An experienced real estate agent with an expertise in the selling process from listing to close

• Marketing savvy tools to get your home top-tier exposure

• An allied partner looking out for you and your home throughout the selling process

• Expertise in listing, pricing, staging and selling your home to the right buyer quickly

We Commit to Helping Your Home Sell By:

• Smoothing the way for your listing and sale with guaranteed satisfaction

• Providing knowledgeable pricing and staging to make sure your home puts its best foot forward

• Using our unique marketing systems to maximize your property’s exposure

• Guaranteeing satisfaction– our relationship is dependent on meeting and exceeding your needs

Page 10: Courtney Dudek...Courtney Dudek Licensed Real Estate Salesperson O: (585) 256-5470 C: (585) 749-7996 Courtney@CourtneyDudekHomes.com CoutrneyDudekHomes.com Each Office is Independently

AN EXPERT GUIDE.

Selling a home usually requires dozens of forms, reports, disclosures, and other tech-nical documents. A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes. Also, there’s a lot of jargon involved, so you want to work with a pro-fessional who can speak the language.

OBJECTIVE INFORMATION AND OPINIONS.

REALTORS® can provide local information

on utilities, zoning, schools, and more. They also have objective information about each property. REALTORs

® can use that data to

help you determine if the property has what you need.

PROPERTY MARKETING

POWER.

Property doesn’t sell due to advertising alone. A large share of real estate sales comes as the result of a practitioner’s contacts with previous clients, friends, and family. When a property is marketed by a REALTOR

®, you do not have to

allow strangers into your home. Your REAL-TOR

® will generally prescreen and accompany

qualified prospects through your property.

NEGOTIATION KNOWLEDGE.

There are many factors up for discussion in a deal. A REALTOR

® will look at every an-

gle from your perspective, including crafting a purchase agreement that allows you the flexibility you need to take that next step.

UP-TO-DATE EXPERIENCE.

Most people sell only a few homes in a lifetime, usually with quite a few years in between each sale. Even if you’ve done it before, laws and reg-ulations change. REALTORS

® handle hun-

dreds of transactions over the course of their ca-reer.

YOUR ROCK DURING EMOTION-AL MOMENTS.

A home is so much more than four walls and a roof. And for most people, property represents the biggest purchase they’ll ever make. Having a concerned, but objective, third party helps you stay focused on the issues most important to you.

ETHICAL TREATMENT.

Every REALTOR® must adhere to a strict code

of ethics, which is based on professionalism and protection of the public. As a REALTOR

®’s

client, you can expect honest and ethical treat-ment in all transaction-related matters.

ATTORNEY APPROVALS

INSPECTION SCHEDULED

MORTGAGE COMPANY

UNDERWRITING

LOAN APPROVAL

TITLE COMPANY

GATHER PAPERWORK– MAKE SURE ALL CONDITIONS ARE SATISFIED

CLOSING SCHEDULED WITH ALL PERTINENT PARTIES

CLOSING– DEED TRANSFERRED AND RECORDED

REPORT TO YOUR SELLER

AGENT

COORDINATE WITH YOUR

SELLER

REPORT TO YOUR

SELLER

COORDINATE WITH YOUR-

SELLER

REPORT TO YOUR SELLER

AGENT

CREDIT REPORT

TITLE SEARCH

APPRAISAL

VERIFICATION

REPORT TO YOUR SELLER

AGENT

SCHEDULE FINAL WALK-

THROUGH

Page 11: Courtney Dudek...Courtney Dudek Licensed Real Estate Salesperson O: (585) 256-5470 C: (585) 749-7996 Courtney@CourtneyDudekHomes.com CoutrneyDudekHomes.com Each Office is Independently

PREPARE A COMPETITIVE MARKET ANALYSIS (CMA)-MARKETING &

PAPERWORK

MAKE A LISTING APPOINTMENT

GO ON LISTING APPOINTMENT AND FILL OUT LISTING PAPERWORK

PUT PROPERTY IN MLS

ORDER A YARD SIGN

CONTACT PROSPECTS AND MONITOR MARKET REACTION

SET UP SHOWINGS

MARKET TO ALL APPROPRIATE OUTLETS FOR MAXIMUM EXPOSURE

SCHEDULE OPEN HOUSES

TAKE PHOTOS OF YOUR

HOME FOR THE MLS

UPLOAD HOME PHOTOS TO

THE MLS

PROPERTY BROCHURES

NEGOTATION

MEET WITH SELLER AGENT

REPORT TO YOUR SELLER

AGENT

COUNTER OFFER

OFFER ACCEPTED

OFFER RECEIVED & NEGOTIATED

EARNEST MONEY

NET SHEET

REPORT TO YOUR SELLER

AGENT

SPEAK WITH YOUR SELLER

AGENT

MEET WITH YOUR SELLER

AGENT

SPEAK WITH YOUR SELLER

AGENT

COMMUNICATION IS KEY!!!

As a home buyer you should know about seller concessions, also called seller contributions!

An agreement can be made between you and the seller where the seller pays for certain financing costs on your behalf at closing. In addition to benefiting buyers by helping to pay for closing costs, concessions can be a good way for sellers to sell their home faster.

• A seller’s property is listed at $210,000 and a buyer offers $203,700.

SELLER CONCESSIONS CAN PAY:

APPRAISAL FEES ATTORNEY’S FEES LOAN PROCESSING FEES TITLE INSURANCE

HOME SALE WITHOUT A SELLER CONCESSION:

WHEN A SELLER CONTRACT INCLUDES,

• A seller’s property is listed at $210,000 and a buyer offers this full amount with 3% seller concession.

• The seller nets $203,700 • ($210,000 minus $6,300 for seller concession). • The buyer purchases the home at $210,000 and receives the $6,300

toward closing costs by paying the full asking price.

Page 12: Courtney Dudek...Courtney Dudek Licensed Real Estate Salesperson O: (585) 256-5470 C: (585) 749-7996 Courtney@CourtneyDudekHomes.com CoutrneyDudekHomes.com Each Office is Independently

Keller Williams agents strategically advertise in several

publications. Our display advertising appears in local,

regional and national / international publications, which

target specific audiences for unique or estate

properties. Your sales agent will select the publications

appropriate for the marketing of your property.

We want your home to be shown in the best

possible light to prospective buyers to get you top

dollar in the shortest amount of time.

We will create a warm and inviting environment

focusing on the best architectural features and selling

points of your home .

Put on All Marketing Materials

Designed to Direct User to another

destination.

• Reach the Influential

• Find “Hidden Buyers”

• Create Excitement

• Invitations to Open

Houses

THE RIGHT PRICE MEANS A SUCCESSFUL SALE

Pricing your home is both an art and a science. Achiev-ing the optimal price is the result of both objective research into comparable properties and a gut feeling aboutyour

property and the current market.

> Your home will attract the most excitement from potential buyers and agents when it is new on the market.

Page 13: Courtney Dudek...Courtney Dudek Licensed Real Estate Salesperson O: (585) 256-5470 C: (585) 749-7996 Courtney@CourtneyDudekHomes.com CoutrneyDudekHomes.com Each Office is Independently

PRICING YOUR HOME TO SELL

The right price

should:

> Attract Buyers.

> Help You Sell as Quickly as Possible

> Allow You to Receive the Best Offer(s) for Your Home

The simple fact is, price is the number one factor that helps home buyers determine which homes

they want to view. It’s important to remember that, although the price is set by you, the value of the

home is determined by the buyer.

FACTORS THAT AFFECT

YOUR ASKING PRICE:

> How quickly you need to sell.

> The amount of competition in your

price category and area.

> The availability, flexibility and afford

ability of financing.

> The sale prices of similar homes

sold in your area during the past six

months to one year.

PROBLEMS THAT CAN

ARISE FROM OVERPRICING:

> You might help sell similar homes

that are priced lower.

> Your home may stay on the market

longer.

> You could lose money as a result of

making extra mortgage payments

while incurring taxes, insurance and

unplanned maintenance costs.

> You may have to accept less money.

> A potential buyer may face appraisal

and financing problems as a result of

the inflated price.

FACTORS THAT SHOULD NOT AFFECT YOUR ASKING PRICE:

> The original cost of the property;

is determined by today’s market.

> Any investments you’ve made in improvements.

> The cost to build your home today.

> Emotional attachment.

> The opinions of friends and neighbors.

Holding an open house is serious business. Below is a

chart that shows you exactly how we can maximize

open houses to sell your property.