Who would be the audience for your media product?QUESTION 4

Our target audience

We decided to use a younger target audience specifically 16-21 because we thought we would know what would attract that age group to our magazines. Also we used young artists as our main band to attract our young target audience as a younger band will be more appealing for young adults. In the other issue we used a younger girl to fit in with our target audience.

We also set our target audience as mixed gender to accommodate with both genders as we feel both genders would be attracted to our magazines as we used boys and girls within it and did not use a specific colour for only one gender. We decided to do this because NME and Q do not have a set gender and they attract a wide range of readers so we aimed to do the same thing. Also this fits with publishing our magazines with Bauer magazine as they don’t have a set gender to sell their magazines too.

We set our target audience in the middle class region as we set it as a cheaper, informal magazine that young adults can afford instead of an expensive, formal magazine which would interest the older richer generation. This would also fit with Bauer media again as they sell their magazines at a cheaper price to attract a younger middle class audience as they will be able to afford the magazine.

Our target audience

We also aimed our magazines at people living in urban areas like Manchester, Liverpool or Birmingham. As they are big cities that have always had a big music background so would be interested in a new indie rock magazine.

We think our magazines would attract music enthusiasts that enjoy traveling around the country to listen to live bands as our magazines includes a lot of articles about different bands touring.

How did you attract/address your audience?QUESTION 5

Consulting the audience

We consulted our audience with all of our major decisions like colours, fonts and interests. This made sure we included things our target audience wanted from a magazine.

However, the colour scheme they wanted was black and white but we decided against this as we wanted to break some conventions and not stick to common colour schemes like black and white. So we decided on yellow and black to help show we haven’t picked a set gender.

Consulting the audience

This is the email to show we consulted our audience with what fonts they wanted to use, this shows that we used what they wanted within our magazines.

We tried to pitch our audience by using fonts and titles they wanted. After we produced our magazine we sent out our final product to our target audience to make sure it fit their needs and if they wanted anything changing to add to what they wanted from our magazine.

Attracting the audience

We attracted our audience to our front cover by using a bright colour as it would stand out on a shelf of different magazines.

Also we gave away free posters and giveaways to make our audience want to buy our magazine as they would want the freebies and would be attracted by the different things we have offered.

Both of our magazines included the same features to show it is made by the same company and we wanted the house style across all of our magazines.

We tried to attract our audience by manipulating our photo to make our band look attractive and appeal to our audience by making them look like a good looking band which would appeal to a younger target audience. We also did the same to the other issue.

We tried to put the band in a position which would show off their main assets to draw the audience into the image and want to learn more about the band. We again did this with our other magazine issue.

Pitching our audience We decided to use quite chatty

language during both interviews to attract our audience. We decided to do this as the audience we feel more friendly with both artists and make them seem like everyday people and not famous celebrities.

We based the questions we asked both artists on what the audience would want to ask them. We used quite commonly used questions to allow our audience to get to known our band as they are a new, fresh band who have only recently made it in the music world.

We used the house style throughout all our magazines. The use of yellow and black throughout the magazine attracted our audience as it made all our magazines lively which makes the audience want to read on and read more issues.

We asked our audience what type of questions they would want to ask the band and our artist. These are the questions we used so we stuck to our audience’s needs.