covenant fellows
DESCRIPTION
Lisa Colton's presentation to the Covenant Fellows, Seattle, 2010TRANSCRIPT
Building & Sustaining CommunityIn a Digital World
Lisa Colton, Darim OnlineJuly, 2010
Agenda
• What are the Building Blocks of Community?
• Communication is Key• Examples of Online Community• Rules are the Same, and Different, Online
Presentation is available at http://bit.ly/covfellows10
Goals
Demystify social media Help you think strategicallyBuild vocabularyLearn from real examplesInspire you to think about leadership in new ways
Warning: You may feel overwhelmed! (And excited, and inspired.)
What Is Community?
Key attributes of community? When do you feel it?
Flickr user: Na-pix Flickr user: amazon-cares
What Is Community
• See NYTimes Article “Brave New World of Digital Intimacy”
• JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw
• “Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED
Ambient Awareness
In a 1986 study, McMillan andChavis identify four elements of "sense of community”:
1) Membership2) Influence3) Integration and
fulfillment of needs4) Shared emotional connection
Based on Real Human Experience
How do you cultivate and support these? With children, with parents, with each other?
The collective value of all social networks
(who you know) and the inclinations that
arise from these networks to do things for
each other (norms of reciprocity).
- Robert Putnam
Social Capital
LISTENINGSource: Flickr user andyadontstop
Red Cross
Listening Publicly
Listening Publicly
#JED21
On
Ways To Listen
"Tools don't get socially interesting until they get technologically boring.” - Clay Shirky
Scale Matters
Community Attributes
• Size• Defined or open• Virtual, F2F or both• Short or long term• Strolling or with a
destination
Community Attributes
CHEVRUTA
Think of a community
you’ve been part of …
How did the attributes
influence your experience,
and the success or failure of
the community?
How could the design have
been different to better
support these attributes?
COMMUNICATIONS REVOLUTION
COMMUNICATIONS REVOLUTION
Understand Roles in Community
Characteristics of Social Media
The Term “Social Media” refers to online tools (web sites) that depend
on user contributions and interactions between people to build shared
meaning and value. It is:
• Participatory: It blurs the line between producer and consumer, media and audience.
• Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth and strength of communities around a particular shared interest.
• Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary.
Characteristics of Social Media
The Term “Social Media” refers to online tools (web sites) that depend
on user contributions and interactions between people to build shared
meaning and value. It is:
• Participatory: It blurs the line between producer and consumer, media and audience.
• Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth and strength of communities around a particular shared interest.
• Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary.
Webinars bring together people, experience, resources, discussion and build community.
Consider responsibilities and motivations.
#1 THIS IS AN ATTENTION ECONOMY
#2ADD
VALUE
#3: Be Human & Find Your Voice
#4: When in Rome…
#5 Transparency is Powerful
#1
Social media is
continuing to evolve.
Fast.
# 5: Engage
#7: BE GENEROUS
#9: Job Descriptions & Allocation of Resources Evolve
#10: PLAN FOR THE CHANGING MARKET
www.pewresearch.org/millennials
Source: Flickr user JYRO
Source: Flickr user Rick Neves
Source: Flickr user divemasterking2000