Are you ready for

larger than life lashes and a new mascara that unleashes monster volume?

These women look fierce, I wonder if it has to do

with that mysterious green glow?

After the show,

backstage with

COVERGIRL Makeup Pro

Greg Wencel… just like the one coming from your makeup kit. What’s

the secret?

Great to see you too! I saw so many women in the front

row with these incredible lashes and they all had the

same green glow coming from their bags -

HEY, great to see you! What’s up?

It’s the new COVERGIRL Clump Crusher Mascara

with an innovative curved brush that lets you load your lashes

with 200% more volume

and zero clumps -even after 30 strokes- for beautifully

separated lashes! Let’s Try it out.

TheEnd

COVERGIRL Catwalk Chronicles

COVERGIRL Principle Scientist, Dr. Sarah Vickery, explains that in order to keep clumps from forming, the bristle spacing on a brush needs to stay below the average size of a noticeable clump. If the clump can fit in between bristles, they can easily transfer onto the lash during application.

The new, innovative brush from COVERGIRL LashBlast Clump Crusher Mascara is designed to hug the lashes and deliver custom-fitted mega volume with bristles that are spaced smaller than the average clump size. This can give beautiful definition and allows volume to build with every stroke.

New COVERGIRL LashBlast Clump Crusher Mascara features an innovative curved brush that lets you load up the volume without the clumps, even after 30 strokes. The result is a high-volume, separated look.

Starting in November 2012, our newest COVERGIRLs P!nk and Janelle Monáe – both known for their fearless and individual personalities – will flaunt their larger-than-life lashes in an advertising campaign for COVERGIRL LashBlast Clump Crusher Mascara. Check out a sneak peek of the visuals from their upcoming COVERGIRL debut.

Introducing COVERGIRL LashBlast Clump

Crusher Mascara - the lean, green clump-crushing machine - featuring 200% more

volume and zero clumps.

HOW DOES COVERGIRL

CRUSH MASCARA CLUMPS?

MONSTER TALENT

To achieve this

monster volume, separated eye look:

PUMP UP THE VOLUME WITH COVERGIRL MAKEUP PRO,

GREG WENCEL

Beautifully separated lashes are foolproof with COVERGIRL

LashBlast Clump Crusher Mascara. The secret is in

the brush. The curved brush creates un-missable volume, because each lash counts.

Wiggle the wand left to right at the base of the lashes.

Pull the wand up and through the lashes – allowing the brush to separate lashes and stop clumps before they start.

Close the eye and place the mascara wand on top of lashes at the base and pull through. This will ensure your entire lash is covered, volumized and darkened.

Don’t be afraid to recharge your look throughout the day – COVERGIRL LashBlast Clump Crusher Mascara lets you continue building volume with zero clumps, even after 30 strokes.

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For more information, product images or to book an interview with COVERGIRL Makeup Pro,

Greg Wencel, please contact:

Chloe JohnMSL Canada416.847.1325

chloe.john@mslgroup.com

Alyssa HawMSL Canada416.847.1318

alyssa.haw@mslgroup.com