covers and dividers (2)
DESCRIPTION
Cover and dividersTRANSCRIPT
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Project Book Sample Covers and
Dividers
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515 MALCOLM X BOULEVARD NEW YORK, NY 10037-1801
Stop By For A Visit
© The Schomburg Center for Research in Black Culture
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The Schomburg Center for Research in Black Culture
Rebrand Initative & Style Guide
![Page 4: Covers and Dividers (2)](https://reader031.vdocument.in/reader031/viewer/2022020309/568c0f9a1a28ab955a94b7d6/html5/thumbnails/4.jpg)
www.THESCHOMBURGCENTER.com515 Malcolm X Boulevard New York, NY 10037-1801
© The Schomburg Center for Research in Black Culture
![Page 5: Covers and Dividers (2)](https://reader031.vdocument.in/reader031/viewer/2022020309/568c0f9a1a28ab955a94b7d6/html5/thumbnails/5.jpg)
The Schomburg Center for Research in Black Culture
Rebrand Initiative & Style Guide
![Page 6: Covers and Dividers (2)](https://reader031.vdocument.in/reader031/viewer/2022020309/568c0f9a1a28ab955a94b7d6/html5/thumbnails/6.jpg)
© The Schomburg Center for Research in Black Culture
www.THESCHOMBURGCENTER.com515 Malcolm X Boulevard New York, NY 10037-1801
![Page 7: Covers and Dividers (2)](https://reader031.vdocument.in/reader031/viewer/2022020309/568c0f9a1a28ab955a94b7d6/html5/thumbnails/7.jpg)
The Schomburg Center for Research in Black Culture
Rebrand Initiative & Style Guide
![Page 8: Covers and Dividers (2)](https://reader031.vdocument.in/reader031/viewer/2022020309/568c0f9a1a28ab955a94b7d6/html5/thumbnails/8.jpg)
© The Schomburg Center for Research in Black Culture
515 Malcolm X Boulevard New York, NY 10037-1801www.theschomburgcenter.com
![Page 9: Covers and Dividers (2)](https://reader031.vdocument.in/reader031/viewer/2022020309/568c0f9a1a28ab955a94b7d6/html5/thumbnails/9.jpg)
The Schomburg Center for Research in Black Culture
Project Book
![Page 10: Covers and Dividers (2)](https://reader031.vdocument.in/reader031/viewer/2022020309/568c0f9a1a28ab955a94b7d6/html5/thumbnails/10.jpg)
![Page 11: Covers and Dividers (2)](https://reader031.vdocument.in/reader031/viewer/2022020309/568c0f9a1a28ab955a94b7d6/html5/thumbnails/11.jpg)
Table Of C
on
tents
Creative Development2.1 Moodboard Images............................................172.2 Moodboard...............................................................192.3 Tagline Exploration...........................................212.4 Toolbox.......................................................................232.5 Logo Development.............................................252.6 Web Development..............................................312.7 Motion Graphic Development...................35
Research1.1 Research Paper.........................................................11.2 Client Brief.................................................................71.3 Creative Brief...........................................................91.4 SWOT............................................................................111.5 Target Audience Profile 1...............................131.6 Target Audience Profile 2..............................15
Style Guide3.1 Brand Identity........................................................393.2 Logotype Fonts.....................................................473.3 Color Palette...........................................................483.4 Stationery System...............................................493.5 Imagery & Textures..........................................513.6 Vehicle Treatment..............................................533.7 Packaging.................................................................54
Final Designs4.1 Digital Solutions..................................................554.2 Web Design.............................................................574.3 Motion Graphic....................................................624.4 Advertisements....................................................644.5 Promotional Items.............................................66
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1.1 Research Paper1.2 Client Brief1.3 Creative Brief1.4 SWOT1.5 Target Audience Profile 11.6 Target Audience Profile 2
1.0
Research
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Research
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2.02.1 Moodboard Images2.2 Moodboard2.3 Tagline Exploration2.4 Toolbox2.5 Logo Development2.6 Web Development2.7 Motion Graphic Development
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Creative Development
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3.1 Brand Identity3.2 Logotype Fonts3.3 Color Palette3.4 Stationery System3.5 Imagery & Textures3.6 Vehicle Treatment3.7 Packaging
3.0
Style Guide
![Page 17: Covers and Dividers (2)](https://reader031.vdocument.in/reader031/viewer/2022020309/568c0f9a1a28ab955a94b7d6/html5/thumbnails/17.jpg)
Style Guide
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4.1 Digital Solutions4.2 Web Design4.3 Motion Graphic4.4 Advertisements4.5 Promotional Items
4.0
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Final Designs
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The Back CoverMrs. Felisa Evans