coversure brand guidelines

CoversureBrand Guidelines

V4.16

IntroductionThese guidelines have been created to help you with designing Coversure branded marketing material or dual branded items. These will point you in the right direction to ensure marketing sign off is quick and simple. Style and design Our style of our marketing is informal, conversational and friendly. The brand typically uses icons instead of imagery to achieve a consistent look and feel. It takes into account the varied locations of our offices and their wide range of products and client types.

Sign offAny marketing that is customer-facing needs to go through our Marketing sign-off process. This will also include Compliance sign-off when appropriate. Send items for sign-off to [email protected]. If you have any questions regarding branding, please speak to the Marketing team on 0800 3081 213.

Coversure Brand Guidelines

The Coversure font is:

Helvetica Neue LT Std 45 Light and Helvetica Neue LT Std 75 Bold and Arial and Helvetica for letters.

Coversure holds licences for these fonts. The font should be no smaller than 10 pts. When used in headings and subheadings please use the bold font. The bold font along with contrasting colours can be used to emphasise parts of marketing collateral.

The Coversure corporate colours are:

Process colour (four colour): CMYK

Green C=72 M=0 Y=100 K=43 Gold C=0 M=20 Y=100 K=50 Black C=0 M=0 Y=0 K=100

Spot colour: Pantone

Green Pantone 364C Gold Pantone 1235C Black Pantone Black C



The Coversure logo can be displayed in the following formats:

Full colour logoThe full colour logo should be used whenever possible and on a white background or very light coloured background (such as an off white colour where the green is still visible).

Black and white logoWhen it is not possible to use the full colour logo, the black and white logo can be used.This logo should also be used when on a light coloured backgrounds when the white logo is not clearly visible.

White logoThe white logo should be used on dark coloured backgrounds or when the black and white logo is not clearly visible.

Logos can be placed on imagery, but only in plain space such as a sky seen. Not over any detail. Further information regarding positioning can be found on the next two pages.


Changing the shape of the logo

Removing parts of the logo

Changing the colour of the logo

Adding parts to the logo

Using a logo that is too low in resolution

www.coversure.co.uk

Placing the logo on a busy background

Placing the logo too close to text

Placing logo too close to a page margin

Using a logo that is too small

Distorting or rotating the logo in anyway

The Coversure logo can not be edited in any way or displayed incorrectly, including but not limited to:

hello.


The Coversure logo should be positioned top left on flyers, posters and adverts, wherever possible. On letter headed paper and compliment slips the logo should be positioned top centre. On business cards the logo should be positioned top right.

Below are some common examples of our logo’s positioning:

coversure.co.uk

Coversure Insurance <<Office>> <<Address>> <<Town>> <<Postcode>>

Phone <<Phone number>>

Coversure Insurance Services in <<Office>>

CHAT TO OUR BUSINESS TEAM TODAY

insuring busy businesses is our business

Relax

Flyer Poster Advert Letter headed paper Business card

Specialists

we look after Jack and all trades

CHAT TO OUR TRADESMAN TEAM TODAY

coversure.co.uk

Authorised and regulated by the Financial Conduct Authority.

Coversure Insurance Services (<<Office>>), <<Address>> <<Town>> <<Postcode>>Freephone: <<Phone Number>>

Email: <<office>>@coversure.co.uk www.coversure.co.uk/<<office>>

Coversure Insurance <<office>> <<Address>> <<Town>> <<Postcode>> Registered in England No. <<Company Number>>

coversure.co.uk/<<office>>

Coversure Insurance <<office>> <<Address>> <<Town>> <<Postcode>>

Phone <<Phone Number>>

Coversure Insurance Services in <<office>>CHAT TO OUR TEAM TODAY

All covered

from independent shops to large offices

<<Full Name>><<Job title>> T <<Phone number>> M <<Mobile number>> E <<User name>>@coversure.co.ukW coversure.co.uk/<<office>> <<Address>>, <<Town>>, <<Postcode>>


Dual brandingCoversure has many affinities and dual branding examples. Both the Coversure Marketing Department and the Affinities Team will be able to assist you should you have a dual branding requirement.

Third-party websitesThe Coversure logo and branding can be used on third-party websites in line with these guidelines; however, sign-off from Marketing will still be required.

More informationForm more information on any branding, please contact the Marketing Department on 0800 3081 213 or email [email protected].

Sign-off can be requested via emailing [email protected].

Coversure franchises and staff can download many marketing and compliance pre-approved marketing collateral from the online marketing portal, Generate. Generate can be assessed via coversure.info. Third parties should contact Marketing.

coversure brand guidelines

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